How competitive is the Breville Coffee Machine niche on Amazon United Kingdom?

3 brands and 48 sellers compete in Breville Coffee Machine on Amazon United Kingdom. The top 5 Breville Coffee Machine products take 73% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Breville Coffee Machine niche?

Breville Coffee Machine sells for £230.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £22.19–£518.88. The average incumbent carries 1,026 reviews — the moat a new listing must climb.

Breville Coffee Machine

brand-locked demand (top 5 brands take 100% of clicks) — Breville Coffee Machine doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

This niche Category average

Is Breville Coffee Machine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Breville Coffee Machine is a £761K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Breville Coffee Machine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.9% over the last 90 days and 1.7% of searches end in a purchase.

£761K

revenue / yr

Units sold / yr2K

Search volume / yr-12.9%200K

Conversion rate1.7%

Avg price£230.98

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 48

Top-5 product click share73%

Open market0%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 16 products

Top Breville Coffee Machine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Breville One-Touch CoffeeHouse Coffee Machine | EspressoCappuccino & Latte Maker | 19 Bar Italian Pump | Automatic Milk Frother | ESE Pod Compatible | Black [VCF107]

Price: £117.56
Rating: 4.2/5
Reviews: 1,821
Age: 5y ago

Breville Barista Slimline Espresso Machine | Integrated Milk Frother | Compact Coffee Maker for CappuccinosLattes & More | 15 Bar Pump | Silver [VCF185]

Price: £145.31
Rating: 3.9/5
Reviews: 153
Age: 1y ago

Breville Barista Sense Espresso Machine | Bean to Cup Coffee Maker with Integrated Coffee Grinder & Milk Frother | TempSense Steam Wand | 15 Bar Italian Pump | Black [VCF187]

Price: £304.51
Rating: 4.3/5
Reviews: 40
Age: 1y ago

Breville Barista Max+ Espresso | Latte & Cappuccino Coffee Machine | Intelligent Grind & Dosage | Precision Extraction Timer | Integrated Milk Frother | 15 Bar Italian Pump | Silver [VCF153]

Price: £242.66
Rating: 3.9/5
Reviews: 155
Age: 2y ago

Breville Bijou Espresso Machine | Automatic and Manual Espresso Cappuccino & Latte Maker | 15 Bar Pump | Steam Wand | Silver [VCF149]

Price: £69.98
Rating: 4.0/5
Reviews: 476
Age: 4y ago

Newest

by launch date

Breville Barista Classic Espresso Machine | Bean to Cup Coffee Maker with Integrated Coffee Grinder & Milk Frother | 15 Bar Italian Pump | Black & Silver [VCF186]

Price: £284.08
Rating: 3.5/5
Reviews: 6
Age: 5mo ago

Chefman CraftBrew Espresso Machine 15-Bar Steam Wand Digital Touchscreen

Price: £61.74
Rating: 4.2/5
Reviews: 633
Age: 9mo ago

Sage Barista Express No Temp Control Jug Brushed Stainless Steel

Price: £385.61
Rating: 4.6/5
Reviews: 2,686
Age: 10mo ago

Breville Prima Latte One-Touch Espresso Maker | Auto Milk Frother | Coffee Machine for CappuccinosLattes & More | 15 Bar Italian Pump | Black | VCF183

Price: £121.30
Rating: 3.3/5
Reviews: 37
Age: 11mo ago

Sage Barista Express Bean to Cup Machine Black Sesame

Price: £387.52
Rating: 4.6/5
Reviews: 2,686
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Breville88%
Sage11%
Chefman2%

Breville Coffee Machine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume200KCVR1.7%Products16Brands3Top 5 Brands100%OOS Rate0.0%Rating4.1★Reviews1,026Avg BSR#41

Top Breville Coffee Machine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

breville coffee machine148K/yr -6.0%0.6% conv.
breville espresso machine13K/yr -40.5%0.3% conv.
breville barista10K/yr +34.9%0.5% conv.
breville coffee machines5K/yr -12.7%0.2% conv.
coffee machines breville5K/yr -1.8%0.6% conv.
coffee machine breville4K/yr +3.3%0.5% conv.
breville barista pro4K/yr -0.2%0.2% conv.
breville coffee3K/yr -2.9%0.5% conv.
breville coffee machine espresso2K/yr -40.3%0.2% conv.
breville coffee maker3K/yr -74.9%0.3% conv.

What reviews say buyers love and hate about Breville Coffee Machine

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Value For Money23%

“Great value”

Quality-Overall20%

“its a good quality machine”

Ease Of Use18%

“Easy to use”

Ease Of Cleaning6%

“clean as well as descale”

Advertised Vs Actual Product3%

“As described”

What buyers complain about

73% of reviews

Durability18%

“will break quickly”

Heating11%

“Not hot enough”

Leak-Proof9%

“The steamer would leak I found”

Quality-Overall8%

“Poor quality”

Value For Money8%

“Too costly”

Breville Coffee Machine return rate & reasons

Why buyers send it back, as a share of all return requests.

6.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

30%

2Leak-Proof

10%

3Heating

10%

4Quality-Overall

5Size-Overall

Common Breville Coffee Machine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Breville Coffee Machine 35/100 on Amazon United Kingdom — Skip it. The niche generates £761K/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -12.9% over the last 90 days.

Breville Coffee Machine buyers on Amazon United Kingdom complain most about Durability, Heating, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 6.9% — above our launch gate.