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Breville Coffee Machine

Fail

The top 5 brands take 100% of clicks, so Breville Coffee Machine is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£761K/yr200K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
73%top-5 click share · 3 brands · 48 sellers

Flapen Score

Breville Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Breville Coffee Machine is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breville Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breville Coffee Machine 200K times last year and spent an estimated £761K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £761K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
1.7%
Market size, estimated
£761Ka year
Top search term
breville coffee machine148K searches a year

02 · Price

A sale here is worth £230.98.

Listings sell for £230.98 on average, from £22.19 to £518.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £230.98 that is £23K to £58K a year per listing.

Average price
£230.98above the $15 to $100 sweet spot
Price range
£22.19–£518.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£23K–£58K
Returns
6.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Coffee, Tea & Espresso. It carries 1,026 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Coffee, Tea & Espresso
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,026per listing
Listings tracked
16

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Breville Coffee Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£76K£152K£228K£304K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Breville88%
  • Sage11%
  • Chefman2%

Demand

Breville Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9× · 10 of 12 months tracked

Search terms

Top Breville Coffee Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breville coffee machine148K/yr
  • breville espresso machine13K/yr
  • breville barista10K/yr
  • breville coffee machines5K/yr
  • coffee machines breville5K/yr
  • coffee machine breville4K/yr
  • breville barista pro4K/yr
  • breville coffee3K/yr
  • breville coffee machine espresso2K/yr
  • breville coffee maker3K/yr

Reviews and returns

What reviews say buyers love and hate about Breville Coffee Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.16

will break quickly

broke down in less than two weeks

stopped working after four uses

Heating11%−0.10

Not hot enough

Overheat

Stopped heating up already

Leak-Proof9%

The steamer would leak I found

Machine was leaking

the coffee would also leak

Quality-Overall8%+0.87

Poor quality

Poor machine

Looks cheap

Value For Money8%+1.73

Too costly

I couldn't afford an expensive one

not worth £20+

Love

Value For Money23%+1.73

Great value

great value for money

Good price

Quality-Overall20%+0.87

its a good quality machine

Excellent quality

good quality performance

Ease Of Use18%+1.18

Easy to use

Easy to use - perfect coffee

Love this easy to use machine

Ease Of Cleaning6%+0.27

clean as well as descale

Easy to clean

Set up is easy Milk tank is easy to clean easy to put on take off same with water tank

Advertised Vs Actual Product3%+0.28

As described

Does exactly what it says on the tin

Just what I needed

Return

6.9% Return rate 7% Fixable by listing

Functionality-Overall30%▇██▆▇▆

Coffee machine not working

It doesnt work

The machine is not fit for purpose

Leak-Proof10%▆▂▅█▅▄

The steamer would leak I found

Machine was leaking

the coffee would also leak

Heating10%▆▇▇▅▆█

Not hot enough

Overheat

Stopped heating up already

Quality-Overall6%▃█▃█▄▄

Poor quality

Poor machine

Looks cheap

Size-Overall5%▆▂▄▄█▄

FAQ

Common Breville Coffee Machine questions

Answered from the same tracked data.