Is breville coffee machine profitable to sell on Amazon United Kingdom?

The niche generates £761K/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (35/100).

How competitive is the breville coffee machine niche?

3 brands and 48 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in breville coffee machine?

Top complaints mined from reviews: Durability, Heating, Leak-Proof. The return rate is 6.9% — above our launch gate.

What does it cost to enter the breville coffee machine niche?

Listings span £22.19–£518.88; the average listing price is £230.98 (sweet spot $15–$100). The average incumbent carries 1,026 reviews — the moat a new listing must climb.

breville coffee machine

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Good£761K

£761K/yr · 200K searches

Review moat

Good1,026.31

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£230.98

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.9%

90-day search growth — must beat 0% to launch

Returns

Bad6.9%

return rate — above 5% kills the launch gate

Price range

Bad£22.19–£518.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, breville coffee machine is a £761K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

breville coffee machine market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £346K–£462K; units × avg price
Conversion rate: 1.7%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Breville88%
Sage11%
Chefman2%

Demand

Weekly Amazon search volume, last 41 weeks — -12.9% search growth over the last 90 days.

Open Trend

Top breville coffee machine search terms

breville coffee machine148K/yr -6.0%0.6% conv.
breville espresso machine13K/yr -40.5%0.3% conv.
breville barista10K/yr +34.9%0.5% conv.
breville coffee machines5K/yr -12.7%0.2% conv.
coffee machines breville5K/yr -1.8%0.6% conv.
coffee machine breville4K/yr +3.3%0.5% conv.
breville barista pro4K/yr -0.2%0.2% conv.
breville coffee3K/yr -2.9%0.5% conv.
breville coffee machine espresso2K/yr -40.3%0.2% conv.
breville coffee maker3K/yr -74.9%0.3% conv.

All search terms

Top breville coffee machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Breville£117.564.2★1,821 rev

Breville Barista Slimline Espresso Machine | Integrated Milk Frother | Compact Coffee Maker for CappuccinosLattes & More | 15 Bar Pump | Silver [VCF185]

Breville£145.313.9★153 rev

Breville Barista Sense Espresso Machine | Bean to Cup Coffee Maker with Integrated Coffee Grinder & Milk Frother | TempSense Steam Wand | 15 Bar Italian Pump | Black [VCF187]

Breville£304.514.3★40 rev

Breville£242.663.9★155 rev

Breville Bijou Espresso Machine | Automatic and Manual Espresso Cappuccino & Latte Maker | 15 Bar Pump | Steam Wand | Silver [VCF149]

Breville£69.984.0★476 rev

Newest

by launch date

Breville Barista Classic Espresso Machine | Bean to Cup Coffee Maker with Integrated Coffee Grinder & Milk Frother | 15 Bar Italian Pump | Black & Silver [VCF186]

Breville£284.086 rev

5mo ago

Chefman CraftBrew Espresso Machine 15-Bar Steam Wand Digital Touchscreen

Chefman£61.74633 rev

9mo ago

Sage Barista Express No Temp Control Jug Brushed Stainless Steel

Sage£385.612,686 rev

10mo ago

Breville£121.3037 rev

11mo ago

Sage Barista Express Bean to Cup Machine Black Sesame

Sage£387.522,686 rev

1y ago

What buyers say about breville coffee machine

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Great value”

Quality-Overall20%

“its a good quality machine”

Ease Of Use18%

“Easy to use”

Ease Of Cleaning6%

“clean as well as descale”

Advertised Vs Actual Product3%

“As described”

Compactness3%

“perfect compact size for my kitchen counter”

Instructions/User Manual/Troubleshooting2%

“Instructions very clear”

Assembly/Installation2%

“It all came perfect took seconds to set up”

Size-Overall1%

“works great fits perfectly in our kitchen as its small”

Functionality-Overall1%

“it works well—the 15-bar pump consistently delivers a rich”

What buyers complain about

Durability18%

“will break quickly”

Heating11%

“Not hot enough”

Leak-Proof9%

“The steamer would leak I found”

Quality-Overall8%

“Poor quality”

Value For Money8%

“Too costly”

Functionality-Overall7%

“Coffee machine not working”

Ease Of Cleaning5%

“the milk container is difficult to clean”

Instructions/User Manual/Troubleshooting3%

“followed instructions to the letter, they werent very clear, & wasted ingredients, ended up with lukewarm going on hot came out, no no no”

Filtration2%

“The filter selector didn't work at all, zero response”

Ease Of Use2%

“Cannot get this machine to make a decent coffee”

Top return reasons

Functionality-Overall30%

Leak-Proof10%

Heating10%

Quality-Overall6%

Size-Overall5%

Product Condition4%

Touch/Button Controls4%

Ease Of Use3%

Durability3%