Breville Coffee Machine
FailThe top 5 brands take 100% of clicks, so Breville Coffee Machine is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £761K/yr200K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 73%top-5 click share · 3 brands · 48 sellers
Flapen Score
Breville Coffee Machine against its category
The dotted line is the Home & Garden average. Past it, Breville Coffee Machine is stronger. Inside it, weaker.
Market
The Breville Coffee Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breville Coffee Machine 200K times last year and spent an estimated £761K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £761K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £761Ka year
- Top search term
- breville coffee machine148K searches a year
02 · Price
A sale here is worth £230.98.
Listings sell for £230.98 on average, from £22.19 to £518.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £230.98 that is £23K to £58K a year per listing.
- Average price
- £230.98above the $15 to $100 sweet spot
- Price range
- £22.19–£518.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £23K–£58K
- Returns
- 6.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Coffee, Tea & Espresso. It carries 1,026 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Coffee, Tea & Espresso
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,026per listing
- Listings tracked
- 16
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Breville Coffee Machine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Breville One-Touch CoffeeHouse Coffee Machine | EspressoCappuccino & Latte Maker | 19 Bar Italian Pump | Automatic Milk Frother | ESE Pod Compatible | Black [VCF107]](https://m.media-amazon.com/images/I/41c+5vDmN2L.jpg)
Breville One-Touch CoffeeHouse Coffee Machine | EspressoCappuccino & Latte Maker | 19 Bar Italian Pump | Automatic Milk Frother | ESE Pod Compatible | Black [VCF107]
- Price
- £117.56
- Rating
- 4.2/5
- Reviews
- 1,821
- Age
- 5y ago
![Breville Barista Slimline Espresso Machine | Integrated Milk Frother | Compact Coffee Maker for CappuccinosLattes & More | 15 Bar Pump | Silver [VCF185]](https://m.media-amazon.com/images/I/41hQDC3sh2L.jpg)
Breville Barista Slimline Espresso Machine | Integrated Milk Frother | Compact Coffee Maker for CappuccinosLattes & More | 15 Bar Pump | Silver [VCF185]
- Price
- £145.31
- Rating
- 3.9/5
- Reviews
- 153
- Age
- 1y ago
![Breville Barista Sense Espresso Machine | Bean to Cup Coffee Maker with Integrated Coffee Grinder & Milk Frother | TempSense Steam Wand | 15 Bar Italian Pump | Black [VCF187]](https://m.media-amazon.com/images/I/41eDxa2NUzL.jpg)
Breville Barista Sense Espresso Machine | Bean to Cup Coffee Maker with Integrated Coffee Grinder & Milk Frother | TempSense Steam Wand | 15 Bar Italian Pump | Black [VCF187]
- Price
- £304.51
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 1y ago
![Breville Barista Max+ Espresso | Latte & Cappuccino Coffee Machine | Intelligent Grind & Dosage | Precision Extraction Timer | Integrated Milk Frother | 15 Bar Italian Pump | Silver [VCF153]](https://m.media-amazon.com/images/I/41mo+NlyLPL.jpg)
Breville Barista Max+ Espresso | Latte & Cappuccino Coffee Machine | Intelligent Grind & Dosage | Precision Extraction Timer | Integrated Milk Frother | 15 Bar Italian Pump | Silver [VCF153]
- Price
- £242.66
- Rating
- 3.9/5
- Reviews
- 155
- Age
- 2y ago
![Breville Bijou Espresso Machine | Automatic and Manual Espresso Cappuccino & Latte Maker | 15 Bar Pump | Steam Wand | Silver [VCF149]](https://m.media-amazon.com/images/I/514BFDzkXeL.jpg)
Breville Bijou Espresso Machine | Automatic and Manual Espresso Cappuccino & Latte Maker | 15 Bar Pump | Steam Wand | Silver [VCF149]
- Price
- £69.98
- Rating
- 4.0/5
- Reviews
- 476
- Age
- 4y ago
Trending
estimated 90-day click momentum![Breville Barista Classic Espresso Machine | Bean to Cup Coffee Maker with Integrated Coffee Grinder & Milk Frother | 15 Bar Italian Pump | Black & Silver [VCF186]](https://m.media-amazon.com/images/I/41LkqEuD1UL.jpg)
Breville Barista Classic Espresso Machine | Bean to Cup Coffee Maker with Integrated Coffee Grinder & Milk Frother | 15 Bar Italian Pump | Black & Silver [VCF186]
- Price
- £284.08
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 5mo ago

Sage Barista Express No Temp Control Jug Brushed Stainless Steel
- Price
- £385.61
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 10mo ago
![Breville Prima Latte Luxe One Touch Espresso Maker| EspressoLatte Cappuccino Coffee Maker | 19 Bar Italian Pump | Automatic Milk Frother | ESE Coffee Pod Compatible | Black [VCF166]](https://m.media-amazon.com/images/I/41b8vyXRV-L.jpg)
Breville Prima Latte Luxe One Touch Espresso Maker| EspressoLatte Cappuccino Coffee Maker | 19 Bar Italian Pump | Automatic Milk Frother | ESE Coffee Pod Compatible | Black [VCF166]
- Price
- £161.60
- Rating
- 3.4/5
- Reviews
- 13
- Age
- 1y ago

Chefman CraftBrew Espresso Machine 15-Bar Steam Wand Digital Touchscreen
- Price
- £61.74
- Rating
- 4.2/5
- Reviews
- 633
- Age
- 9mo ago
![Breville Barista Max+ Espresso | Latte & Cappuccino Coffee Machine | Intelligent Grind & Dosage | Precision Extraction Timer | Integrated Milk Frother | 15 Bar Italian Pump | Silver [VCF153]](https://m.media-amazon.com/images/I/41mo+NlyLPL.jpg)
Breville Barista Max+ Espresso | Latte & Cappuccino Coffee Machine | Intelligent Grind & Dosage | Precision Extraction Timer | Integrated Milk Frother | 15 Bar Italian Pump | Silver [VCF153]
- Price
- £242.66
- Rating
- 3.9/5
- Reviews
- 155
- Age
- 2y ago
Newest
by launch date![Breville Barista Classic Espresso Machine | Bean to Cup Coffee Maker with Integrated Coffee Grinder & Milk Frother | 15 Bar Italian Pump | Black & Silver [VCF186]](https://m.media-amazon.com/images/I/41LkqEuD1UL.jpg)
Breville Barista Classic Espresso Machine | Bean to Cup Coffee Maker with Integrated Coffee Grinder & Milk Frother | 15 Bar Italian Pump | Black & Silver [VCF186]
- Price
- £284.08
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 5mo ago

Chefman CraftBrew Espresso Machine 15-Bar Steam Wand Digital Touchscreen
- Price
- £61.74
- Rating
- 4.2/5
- Reviews
- 633
- Age
- 9mo ago

Sage Barista Express No Temp Control Jug Brushed Stainless Steel
- Price
- £385.61
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 10mo ago

Breville Prima Latte One-Touch Espresso Maker | Auto Milk Frother | Coffee Machine for CappuccinosLattes & More | 15 Bar Italian Pump | Black | VCF183
- Price
- £121.30
- Rating
- 3.3/5
- Reviews
- 37
- Age
- 11mo ago

Sage Barista Express Bean to Cup Machine Black Sesame
- Price
- £387.52
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
48
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Breville88%
- Sage11%
- Chefman2%
Demand
Breville Coffee Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9× · 10 of 12 months tracked
Search terms
Top Breville Coffee Machine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- breville coffee machine148K/yr
- breville espresso machine13K/yr
- breville barista10K/yr
- breville coffee machines5K/yr
- coffee machines breville5K/yr
- coffee machine breville4K/yr
- breville barista pro4K/yr
- breville coffee3K/yr
- breville coffee machine espresso2K/yr
- breville coffee maker3K/yr
Reviews and returns
What reviews say buyers love and hate about Breville Coffee Machine
We read the reviews and the return reasons for every product selling here.
“will break quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breville Coffee Machine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









