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Breville Blender Bottle

Fail

Shoppers spend an estimated $61K a year here, so Breville Blender Bottle is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£61K/yr148K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
77%top-5 click share · 8 brands · 29 sellers

Flapen Score

Breville Blender Bottle against its category

The dotted line is the Home & Garden average. Past it, Breville Blender Bottle is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breville Blender Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breville Blender Bottle 148K times last year and spent an estimated £61K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
3.0%
Market size, estimated
£61Ka year
Peak month
August2.1× the quietest month
Top search term
breville blender bottle50K searches a year

02 · Price

A sale here is worth £13.94.

Listings sell for £13.94 on average, from £7.22 to £25.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.94 that is £3K to £7K a year per listing.

Average price
£13.94under the $15 to $100 sweet spot
Price range
£7.22–£25.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #70 within Small Kitchen Appliances. It carries 3,523 reviews at 3.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
64%
Out of stock, average day
20.0%
Average rank
#70in Small Kitchen Appliances
Average rating
3.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,523per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Breville Blender Bottle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

29

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

4%

  • Breville43%
  • IMURZ24%
  • Generic13%
  • NUMAD6%
  • CocCCoon6%
  • Syylqyr4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Breville Blender Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top Breville Blender Bottle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • breville blender bottle50K/yr
  • breville blend active bottle26K/yr
  • blend active bottle15K/yr
  • breville blender bottle replacement12K/yr
  • breville blend active lids10K/yr
  • breville blend active spare bottle4K/yr
  • breville active blender bottles6K/yr
  • breville bottles for blender5K/yr
  • breville bottle6K/yr
  • breville blend active bottle replacement3K/yr

Reviews and returns

What reviews say buyers love and hate about Breville Blender Bottle

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Mixing/Blending”
46%of negative reviews mention “Durability”
3.5%of orders come back
“Breaks easily”
A buyer, on “Durability”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Breville Blender Bottle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data