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Breville Blender Bottle

a small market ($61K/yr) — Breville Blender Bottle doesn't clear our bar today.

Flapen Score

37
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Market size 15Growth 25Conversion 37Competition 19Returns 44Price range 57Avg price 66Brand share 20Review moat 30Quality gap 99
This niche Category average

Is Breville Blender Bottle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Breville Blender Bottle is a £61K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Skip it — 37/100.

Breville Blender Bottle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.3% over the last 90 days and 3.0% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr6K
Search volume / yr-0.3%148K
Conversion rate3.0%
Avg price£13.94

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers8 · 29
Top-5 product click share77%
Open market8%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement45%
New entrants (1y)2· 0 succeeded
Avg rating3.6★
Avg reviews3,523

Top Breville Blender Bottle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

29

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Breville43%
  • IMURZ24%
  • Generic13%
  • NUMAD6%
  • CocCCoon6%
  • Syylqyr4%
  • Open — no brand owns it (2 brands, 4%)

Breville Blender Bottle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume148KCVR3.0%Products11Brands8Top 5 Brands92%OOS Rate20.0%Rating3.6★Reviews3,523Avg BSR#70
5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Top Breville Blender Bottle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • breville blender bottle50K/yr
  • breville blend active bottle26K/yr
  • blend active bottle15K/yr
  • breville blender bottle replacement12K/yr
  • breville blend active lids10K/yr
  • breville blend active spare bottle4K/yr
  • breville active blender bottles6K/yr
  • breville bottles for blender5K/yr
  • breville bottle6K/yr
  • breville blend active bottle replacement3K/yr

What reviews say buyers love and hate about Breville Blender Bottle

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Mixing/Blending24%

Great Blender

Quality-Overall11%

The bottle appears to be decent quality

Value For Money11%

Good price

Ease Of Use10%

Easy to use

Ease Of Cleaning6%

Great item easy to use and clean blender

What buyers complain about

79% of reviews
Durability46%

Breaks easily

Quality-Overall13%

Rubbish quality

Mixing/Blending5%

Doesnt blend anything properly

Strength3%

Both bottles have very brittle lids

Leak-Proof3%

the seal has come off the lids so it leaks

Breville Blender Bottle return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
23%
2Durability
14%
3Size-Overall
11%
4Mixing/Blending
8%
5Smell
6%

Common Breville Blender Bottle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Breville Blender Bottle 37/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -0.3% over the last 90 days.
Search demand for Breville Blender Bottle on Amazon United Kingdom peaks in Aug, where the busiest month runs 2.1× the quietest.