Breville Blender Bottle
FailShoppers spend only $61K a year here, so Breville Blender Bottle is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £61K/yr148K searches / yr
- 90-day growth
- -0.3%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 29 sellers
Flapen Score
Breville Blender Bottle against its category
The dotted line is the Home & Garden average. Past it, Breville Blender Bottle is stronger. Inside it, weaker.
Market
The Breville Blender Bottle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breville Blender Bottle 148K times last year and spent an estimated £61K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -0.3%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £61Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- breville blender bottle50K searches a year
02 · Price
A sale here is worth £13.94.
Listings sell for £13.94 on average, from £7.22 to £25.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.94 that is £3K to £7K a year per listing.
- Average price
- £13.94under the $15 to $100 sweet spot
- Price range
- £7.22–£25.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #70 within Small Kitchen Appliances. It carries 3,523 reviews at 3.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 64%
- Out of stock, average day
- 20.0%
- Average rank
- #70in Small Kitchen Appliances
- Average rating
- 3.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,523per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Breville Blender Bottle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]](https://m.media-amazon.com/images/I/51w25zJtbOL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]
- Price
- £16.63
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago
Blender Cup Smoothie Bottle Tritan Spare Cup Replacement with Leak-Proof Lid 600ML
- Price
- £7.22
- Rating
- 4.2/5
- Reviews
- 595
- Age
- 5y ago
2 Pcs Blend Bottles Blender Bottles Replacement Universals Juices Container Lightweight Juicing Machine Part Plastics Juices Cup Materials for BLSTPB BLSTP2 Blender Cup
- Price
- £9.27
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago
![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 1 Portable Blend Active Bottle (600ml) | Leak Proof Lid | Black & Gold [VBL251]](https://m.media-amazon.com/images/I/41PbM+z41gL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 1 Portable Blend Active Bottle (600ml) | Leak Proof Lid | Black & Gold [VBL251]
- Price
- £18.32
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago
![Breville Blend Active Personal Blender & Smoothie Maker | 350W | Family Pack | 4 Portable Blend Active Bottles (300ml | 600ml) | Leak Proof Lids | White & Green [VBL252]](https://m.media-amazon.com/images/I/41wLf1KuQGL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | Family Pack | 4 Portable Blend Active Bottles (300ml | 600ml) | Leak Proof Lids | White & Green [VBL252]
- Price
- £25.18
- Rating
- 3.6/5
- Reviews
- 654
- Age
- 4y ago
Trending
90-day click momentum2 Pcs Blend Bottles Blender Bottles Replacement Universals Juices Container Lightweight Juicing Machine Part Plastics Juices Cup Materials for BLSTPB BLSTP2 Blender Cup
- Price
- £9.27
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago
![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Pink [VBL248]](https://m.media-amazon.com/images/I/41DZiJdllQL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Pink [VBL248]
- Price
- £17.32
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago
20oz Blender Replacement Bottles with Lids Durable Smoothie Blender Blenders for Kitchen with Lid Blenders Smoothie Maker Suitable Clear Sports Water Bottles for Gym Travel Camping Hiking (1PCS)
- Price
- £8.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Blender Cup for Blend Active Spare Bottle Blender Smoothie Bottle Cup Replacement Sport Bottle Cup for Oster BLSTPB and BLSTP2 Type 20oz Blow Molded Bottle with Lid Set (2PCS)
- Price
- £15.70
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 2y ago
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 1 Portable Blend Active Bottle (600ml) | Leak Proof Lid | Black & Gold [VBL251]
- Price
- £18.32
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago
Newest
by launch date2 Pcs Blend Bottles Blender Bottles Replacement Universals Juices Container Lightweight Juicing Machine Part Plastics Juices Cup Materials for BLSTPB BLSTP2 Blender Cup
- Price
- £9.27
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2mo ago
20oz Blender Replacement Bottles with Lids Durable Smoothie Blender Blenders for Kitchen with Lid Blenders Smoothie Maker Suitable Clear Sports Water Bottles for Gym Travel Camping Hiking (1PCS)
- Price
- £8.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
2 Pcs Blender Bottle Smoothie Blender Blend Active Bottle Replacing Sports Cups is Suitable for Mixing Ice Fruits Vegetables Nuts etc In Outdoor Settings Suitable for BLSTPB and BLSTP2 Models
- Price
- £11.75
- Rating
- 3.0/5
- Reviews
- 25
- Age
- 1y ago
Oster 20oz Blend Active Smoothie Bottle - 2Pcs Sports Blender Cup Replacement for BLSTPB & BLSTP3 Models
- Price
- £13.29
- Rating
- 3.0/5
- Reviews
- 31
- Age
- 1y ago
Blender Cup for Blend Active Spare Bottle Blender Smoothie Bottle Cup Replacement Sport Bottle Cup for Oster BLSTPB and BLSTP2 Type 20oz Blow Molded Bottle with Lid Set (2PCS)
- Price
- £15.70
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
29
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
4%
- Breville43%
- IMURZ24%
- Generic13%
- NUMAD6%
- CocCCoon6%
- Syylqyr4%
- Open — no brand owns it (2 brands, 4%)
Demand
Breville Blender Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.1×
Search terms
Top Breville Blender Bottle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- breville blender bottle50K/yr
- breville blend active bottle26K/yr
- blend active bottle15K/yr
- breville blender bottle replacement12K/yr
- breville blend active lids10K/yr
- breville blend active spare bottle4K/yr
- breville active blender bottles6K/yr
- breville bottles for blender5K/yr
- breville bottle6K/yr
- breville blend active bottle replacement3K/yr
Reviews and returns
What reviews say buyers love and hate about Breville Blender Bottle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Didnt last
Broke after a month
Rubbish quality
Poor quality, broke in a couple months
Bad quality
Doesnt blend anything properly
Now won't blend
At times, the blades do not seem to rotate properly while blending
Both bottles have very brittle lids
Cheap and fragile
the connecting lids are now weak
the seal has come off the lids so it leaks
Leaks
Leaks easily and not as powerful as youd imagine
Love
Great Blender
Easy to blend
Blends fine
The bottle appears to be decent quality
Excellent quality
Excellent performance
Good price
Not expensive
Excellent value for money
Easy to use
Nice and easy for morning smoothies
So easy to make and go
Great item easy to use and clean blender
Easy clean
what a great blender easy to use and clean
Return
3.5% Return rate 14% Fixable by listing
Didnt work well stopped working
just no power
it didnt work
Breaks easily
Didnt last
Broke after a month
Does not fit blender
Poor fit
Small
Doesnt blend anything properly
Now won't blend
At times, the blades do not seem to rotate properly while blending
smells of plastic
electrical burning smell
Smoke started coming out of the vents
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breville Blender Bottle questions
Answered from the same tracked data.