Is breville blender bottle profitable to sell on Amazon United Kingdom?

The niche generates £61K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (37/100).

How competitive is the breville blender bottle niche?

8 brands and 29 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in breville blender bottle?

Top complaints mined from reviews: Durability, Quality-Overall, Mixing/Blending. The return rate is 3.5%.

When does demand for breville blender bottle peak?

Demand peaks in Aug; the busiest month runs 2.1× the quietest.

What does it cost to enter the breville blender bottle niche?

Listings span £7.22–£25.18; the average listing price is £13.94 (sweet spot $15–$100). The average incumbent carries 3,523 reviews — the moat a new listing must climb.

breville blender bottle

Skip it

A small market ($61K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.94

avg listing price — sweet spot $15–$100

Price range

Good£7.22–£25.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,522.91

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad£61K

£61K/yr · 148K searches

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, breville blender bottle is a £61K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Skip it — 37/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

breville blender bottle market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £70K–£84K; units × avg price
Conversion rate: 3.0%
Avg BSR: #70
Page quality: 0%
Prime: 64%
Sponsored: 45%
Out of stock: 20.0%
Avg brand age: 33 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Breville43%
IMURZ24%
Generic13%
NUMAD6%
CocCCoon6%
Syylqyr4%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.1×

Open Trend

Top breville blender bottle search terms

breville blender bottle50K/yr +18.2%3.9% conv.
breville blend active bottle26K/yr -17.4%3.0% conv.
blend active bottle15K/yr -5.5%2.5% conv.
breville blender bottle replacement12K/yr +22.9%2.7% conv.
breville blend active lids10K/yr +7.2%0.4% conv.
breville blend active spare bottle4K/yr +14.3%1.4% conv.
breville active blender bottles6K/yr +16.7%3.6% conv.
breville bottles for blender5K/yr -10.8%3.5% conv.
breville bottle6K/yr -51.3%1.9% conv.
breville blend active bottle replacement3K/yr +148.3%3.3% conv.

All search terms

Top breville blender bottle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]

Breville£16.633.9★12,478 rev

Blender Cup Smoothie Bottle Tritan Spare Cup Replacement with Leak-Proof Lid 600ML

IMURZ£7.224.2★595 rev

2 Pcs Blend Bottles Blender Bottles Replacement Universals Juices Container Lightweight Juicing Machine Part Plastics Juices Cup Materials for BLSTPB BLSTP2 Blender Cup

Generic£9.273.0★1 rev

Breville Blend Active Personal Blender & Smoothie Maker | 350W | 1 Portable Blend Active Bottle (600ml) | Leak Proof Lid | Black & Gold [VBL251]

Breville£18.323.9★12,478 rev

Breville£25.183.6★654 rev

Newest

by launch date

2 Pcs Blend Bottles Blender Bottles Replacement Universals Juices Container Lightweight Juicing Machine Part Plastics Juices Cup Materials for BLSTPB BLSTP2 Blender Cup

Generic£9.271 rev

2mo ago

20oz Blender Replacement Bottles with Lids Durable Smoothie Blender Blenders for Kitchen with Lid Blenders Smoothie Maker Suitable Clear Sports Water Bottles for Gym Travel Camping Hiking (1PCS)

NPLSEO£8.080 rev

6mo ago

2 Pcs Blender Bottle Smoothie Blender Blend Active Bottle Replacing Sports Cups is Suitable for Mixing Ice Fruits Vegetables Nuts etc In Outdoor Settings Suitable for BLSTPB and BLSTP2 Models

Syylqyr£11.7525 rev

1y ago

Oster 20oz Blend Active Smoothie Bottle - 2Pcs Sports Blender Cup Replacement for BLSTPB & BLSTP3 Models

CocCCoon£13.2931 rev

1y ago

Blender Cup for Blend Active Spare Bottle Blender Smoothie Bottle Cup Replacement Sport Bottle Cup for Oster BLSTPB and BLSTP2 Type 20oz Blow Molded Bottle with Lid Set (2PCS)

QuaHom£15.707 rev

2y ago

What buyers say about breville blender bottle

What buyers praise and complain about, mined from review topics.

What buyers love

Mixing/Blending24%

“Great Blender”

Quality-Overall11%

“The bottle appears to be decent quality”

Value For Money11%

“Good price”

Ease Of Use10%

“Easy to use”

Ease Of Cleaning6%

“Great item easy to use and clean blender”

Size-Overall3%

“Perfect size”

Advertised Vs Actual Product3%

“Better than expected”

Durability3%

“that's still going strong with no issues”

Strength3%

“Very sturdy plastic”

Efficiency1%

“It does the job well”

What buyers complain about

Durability46%

“Breaks easily”

Quality-Overall13%

“Rubbish quality”

Mixing/Blending5%

“Doesnt blend anything properly”

Strength3%

“Both bottles have very brittle lids”

Leak-Proof3%

“the seal has come off the lids so it leaks”

Value For Money2%

“DON'T WASTE YOUR MONEY”

Design-Overall2%

“Poor lid design”

Functionality-Overall2%

“Didnt work well stopped working”

Smell2%

“smells of plastic”

Size-Overall2%

“Does not fit blender”

Top return reasons

Functionality-Overall23%

Durability14%

Size-Overall11%

Mixing/Blending8%

Smell6%

Compatibility-Overall5%

Flammable4%

Quality-Overall3%