Breakfast Tray
FailShoppers spend an estimated $23K a year here, so Breakfast Tray is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £23K/yr59K searches / yr
- 90-day growth
- -32.8%search demand this quarter
- Competition
- 53%top-5 click share · 19 brands · 43 sellers
Flapen Score
Breakfast Tray against its category
The dotted line is the Home & Garden average. Past it, Breakfast Tray is stronger. Inside it, weaker.
Market
The Breakfast Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breakfast Tray 59K times last year and spent an estimated £23K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -32.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £23Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- breakfast tray26K searches a year
02 · Price
A sale here is worth £12.89.
Listings sell for £12.89 on average, from £6.53 to £22.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.89 that is £0 to £1K a year per listing.
- Average price
- £12.89under the $15 to $100 sweet spot
- Price range
- £6.53–£22.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #24 within Dishware & Serving Pieces. It carries 1,581 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 65%
- Out of stock, average day
- 2.1%
- Average rank
- #24in Dishware & Serving Pieces
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,581per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Breakfast Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KKTONER Bamboo Bed Tray Table with Folding Legs Foldable Serving Portable Laptop Tray Snack & Breakfast Tray Bed Table Drawing Table (40)
- Price
- £12.54
- Rating
- 4.6/5
- Reviews
- 5,237
- Age
- 6y ago

KLASS Bamboo Bed Table with Foldable Legs Multipurpose Laptray Breakfast in Bed Tray Snack Tray For Sofa Laptop Stand
- Price
- £13.07
- Rating
- 4.5/5
- Reviews
- 1,856
- Age
- 14y ago

Fibogollo 2 Pack Bamboo Bed Tray Table with Folding Legs Breakfast Trays Serving Tray for Food and Snack Laptop Trays for Working(Natural)
- Price
- £16.51
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

RRX Bed Tray Table with Folding Legs Breakfast in Bed Tray (White)
- Price
- £12.22
- Rating
- 4.5/5
- Reviews
- 1,242
- Age
- 1y ago

CROWNSHOP Bamboo Bed Tray Table 50x30x24cm Foldable Breakfast Brown 1 PCS
- Price
- £9.08
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 9mo ago
Trending
estimated 90-day click momentum
ADEPTNA Bamboo Bed Tray Table with Folding Legs Foldable Breakfast in Bed Tray Portable Laptop Table Serving Tray with Handles Wooden Lap Desk for Eating Reading & Drawing (40 x 32 x 18 cm)
- Price
- £9.04
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2mo ago

iTrend Laptop Bed Table Laptop Desk with Foldable Legs & Cup Slot Portable Tablet Notebook Stand Breakfast Bed Tray with Curved Design Charging Slot & Handle for Sofa Bed Terrace Balcony Blue
- Price
- £11.81
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago

CROWNSHOP Bamboo Bed Tray Table 50x30x24cm Foldable Breakfast Brown 1 PCS
- Price
- £9.08
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 9mo ago

Fibogollo 2 Pack Bamboo Bed Tray Table with Folding Legs Breakfast Trays Serving Tray for Food and Snack Laptop Trays for Working(Natural)
- Price
- £16.51
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

VaeFae Acacia Bed Tray Table Wooden Breakfast Tray with Folding Legs Bed Trays for Eating and Laptop Eating Trays for Bedroom
- Price
- £20.65
- Rating
- 4.4/5
- Reviews
- 1,764
- Age
- 4y ago
Newest
by launch date
ADEPTNA Bamboo Bed Tray Table with Folding Legs Foldable Breakfast in Bed Tray Portable Laptop Table Serving Tray with Handles Wooden Lap Desk for Eating Reading & Drawing (40 x 32 x 18 cm)
- Price
- £9.04
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2mo ago

CROWNSHOP Bamboo Bed Tray Table 50x30x24cm Foldable Breakfast Brown 1 PCS
- Price
- £9.08
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 9mo ago

Fusion Food Bed Tray Table with Folding Legs Made from Organic Bamboo & MDF | Secure Surface with Built-in Side Handles | Lap Tray Ideal for Eating Reading & Working on Beds & Sofas
- Price
- £13.66
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 10mo ago

iTrend Laptop Bed Table Laptop Desk with Foldable Legs & Cup Slot Portable Tablet Notebook Stand Breakfast Bed Tray with Curved Design Charging Slot & Handle for Sofa Bed Terrace Balcony Blue
- Price
- £11.81
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago

Fibogollo 2 Pack Bamboo Bed Tray Table with Folding Legs Breakfast Trays Serving Tray for Food and Snack Laptop Trays for Working(Natural)
- Price
- £16.51
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
43
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 94%
Open market
30%
- KKTONER20%
- Klass Home Collection14%
- RRX12%
- Fibogollo9%
- Relaxdays8%
- Fusion Food Care7%
Demand
Breakfast Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Breakfast Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- breakfast tray26K/yr
- folding tray9K/yr
- breakfast in bed tray9K/yr
- dinner tray with legs6K/yr
- wooden tray with legs6K/yr
- trays with legs3K/yr
- breakfast tray for bed1K/yr
Reviews and returns
What reviews say buyers love and hate about Breakfast Tray
We read the reviews and the return reasons for every product selling here.
“One of the legs was a little loose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breakfast Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









