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Breakfast Tray

Fail

Shoppers spend only $23K a year here, so Breakfast Tray is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£23K/yr59K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
53%top-5 click share · 19 brands · 43 sellers

Flapen Score

Breakfast Tray against its category

The dotted line is the Home & Garden average. Past it, Breakfast Tray is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breakfast Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breakfast Tray 59K times last year and spent an estimated £23K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
2.9%
Market size, estimated
£23Ka year
Peak month
December2.6× the quietest month
Top search term
breakfast tray26K searches a year

02 · Price

A sale here is worth £12.89.

Listings sell for £12.89 on average, from £6.53 to £22.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.89 that is £0 to £1K a year per listing.

Average price
£12.89under the $15 to $100 sweet spot
Price range
£6.53–£22.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #24 within Dishware & Serving Pieces. It carries 1,581 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
65%
Out of stock, average day
2.1%
Average rank
#24in Dishware & Serving Pieces
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,581per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Breakfast Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

43

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

30%

  • KKTONER20%
  • Klass Home Collection14%
  • RRX12%
  • Fibogollo9%
  • Relaxdays8%
  • Fusion Food Care7%

Demand

Breakfast Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Breakfast Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breakfast tray26K/yr
  • folding tray9K/yr
  • breakfast in bed tray9K/yr
  • dinner tray with legs6K/yr
  • wooden tray with legs6K/yr
  • trays with legs3K/yr
  • breakfast tray for bed1K/yr

Reviews and returns

What reviews say buyers love and hate about Breakfast Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.08

One of the legs was a little loose

To small

the tray table was too small for me

Quality-Overall14%+0.97

Poor quality

which makes the build quality feel a bit cheap

That said, considering the low cost, I wasnt expecting premium quality

Strength10%+0.60

is a lot more flimsy

Flimsy

feels not very sturdy

Durability7%−0.04

First broke - crack down middle

I'm not sure it'll last well

it cracked in two

Adjustability/Rotatability/Reclining5%

unfortunately the legs don't adjust

And I found when you adjust it to get the table straight it always seems to be on a slight slant can never get it quite straight

The legs arent adjustable though

Love

Quality-Overall24%+0.97

Excellent product

Very stable good quality

Good quality trays

Strength16%+0.60

Very sturdy table excellent quality

Nice and strong

This is a sturdy well made tray

Value For Money12%+0.61

Great value for the money

Good value for money

Not expensive

Advertised Vs Actual Product10%+0.60

As advertised

As described

Just what we wanted

Weight Light6%+0.74

Great lightweight tray

Lightweight and not too bulky

Otherwise a nice lightweight table

Return

1.2% Return rate 68% Fixable by listing

Size-Overall53%▇▆▆█▇█

One of the legs was a little loose

To small

the tray table was too small for me

Strength7%▄█▇▅▆▅

is a lot more flimsy

Flimsy

feels not very sturdy

Defective Material/Parts4%█▃▃▁▃▃
Quality-Overall4%▆▆█▅█▁

Poor quality

which makes the build quality feel a bit cheap

That said, considering the low cost, I wasnt expecting premium quality

Color3%▂█▅▃▃▁

FAQ

Common Breakfast Tray questions

Answered from the same tracked data.