Breakfast Tray
FailShoppers spend only $23K a year here, so Breakfast Tray is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £23K/yr59K searches / yr
- 90-day growth
- -32.8%search demand this quarter
- Competition
- 53%top-5 click share · 19 brands · 43 sellers
Flapen Score
Breakfast Tray against its category
The dotted line is the Home & Garden average. Past it, Breakfast Tray is stronger. Inside it, weaker.
Market
The Breakfast Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Breakfast Tray 59K times last year and spent an estimated £23K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -32.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £23Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- breakfast tray26K searches a year
02 · Price
A sale here is worth £12.89.
Listings sell for £12.89 on average, from £6.53 to £22.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.89 that is £0 to £1K a year per listing.
- Average price
- £12.89under the $15 to $100 sweet spot
- Price range
- £6.53–£22.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #24 within Dishware & Serving Pieces. It carries 1,581 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 65%
- Out of stock, average day
- 2.1%
- Average rank
- #24in Dishware & Serving Pieces
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,581per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Breakfast Tray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KKTONER Bamboo Bed Tray Table with Folding Legs Foldable Serving Portable Laptop Tray Snack & Breakfast Tray Bed Table Drawing Table (40)
- Price
- £12.54
- Rating
- 4.6/5
- Reviews
- 5,237
- Age
- 6y ago

KLASS Bamboo Bed Table with Foldable Legs Multipurpose Laptray Breakfast in Bed Tray Snack Tray For Sofa Laptop Stand
- Price
- £13.07
- Rating
- 4.5/5
- Reviews
- 1,856
- Age
- 14y ago

Fibogollo 2 Pack Bamboo Bed Tray Table with Folding Legs Breakfast Trays Serving Tray for Food and Snack Laptop Trays for Working(Natural)
- Price
- £16.51
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

RRX Bed Tray Table with Folding Legs Breakfast in Bed Tray (White)
- Price
- £12.22
- Rating
- 4.5/5
- Reviews
- 1,242
- Age
- 1y ago

CROWNSHOP Bamboo Bed Tray Table 50x30x24cm Foldable Breakfast Brown 1 PCS
- Price
- £9.08
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 9mo ago
Trending
90-day click momentum
ADEPTNA Bamboo Bed Tray Table with Folding Legs Foldable Breakfast in Bed Tray Portable Laptop Table Serving Tray with Handles Wooden Lap Desk for Eating Reading & Drawing (40 x 32 x 18 cm)
- Price
- £9.04
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2mo ago

iTrend Laptop Bed Table Laptop Desk with Foldable Legs & Cup Slot Portable Tablet Notebook Stand Breakfast Bed Tray with Curved Design Charging Slot & Handle for Sofa Bed Terrace Balcony Blue
- Price
- £11.81
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago

CROWNSHOP Bamboo Bed Tray Table 50x30x24cm Foldable Breakfast Brown 1 PCS
- Price
- £9.08
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 9mo ago

Fibogollo 2 Pack Bamboo Bed Tray Table with Folding Legs Breakfast Trays Serving Tray for Food and Snack Laptop Trays for Working(Natural)
- Price
- £16.51
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

VaeFae Acacia Bed Tray Table Wooden Breakfast Tray with Folding Legs Bed Trays for Eating and Laptop Eating Trays for Bedroom
- Price
- £20.65
- Rating
- 4.4/5
- Reviews
- 1,764
- Age
- 4y ago
Newest
by launch date
ADEPTNA Bamboo Bed Tray Table with Folding Legs Foldable Breakfast in Bed Tray Portable Laptop Table Serving Tray with Handles Wooden Lap Desk for Eating Reading & Drawing (40 x 32 x 18 cm)
- Price
- £9.04
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2mo ago

CROWNSHOP Bamboo Bed Tray Table 50x30x24cm Foldable Breakfast Brown 1 PCS
- Price
- £9.08
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 9mo ago

Fusion Food Bed Tray Table with Folding Legs Made from Organic Bamboo & MDF | Secure Surface with Built-in Side Handles | Lap Tray Ideal for Eating Reading & Working on Beds & Sofas
- Price
- £13.66
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 10mo ago

iTrend Laptop Bed Table Laptop Desk with Foldable Legs & Cup Slot Portable Tablet Notebook Stand Breakfast Bed Tray with Curved Design Charging Slot & Handle for Sofa Bed Terrace Balcony Blue
- Price
- £11.81
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago

Fibogollo 2 Pack Bamboo Bed Tray Table with Folding Legs Breakfast Trays Serving Tray for Food and Snack Laptop Trays for Working(Natural)
- Price
- £16.51
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
43
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
30%
- KKTONER20%
- Klass Home Collection14%
- RRX12%
- Fibogollo9%
- Relaxdays8%
- Fusion Food Care7%
Demand
Breakfast Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Breakfast Tray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- breakfast tray26K/yr
- folding tray9K/yr
- breakfast in bed tray9K/yr
- dinner tray with legs6K/yr
- wooden tray with legs6K/yr
- trays with legs3K/yr
- breakfast tray for bed1K/yr
Reviews and returns
What reviews say buyers love and hate about Breakfast Tray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
One of the legs was a little loose
To small
the tray table was too small for me
Poor quality
which makes the build quality feel a bit cheap
That said, considering the low cost, I wasnt expecting premium quality
is a lot more flimsy
Flimsy
feels not very sturdy
First broke - crack down middle
I'm not sure it'll last well
it cracked in two
unfortunately the legs don't adjust
And I found when you adjust it to get the table straight it always seems to be on a slight slant can never get it quite straight
The legs arent adjustable though
Love
Excellent product
Very stable good quality
Good quality trays
Very sturdy table excellent quality
Nice and strong
This is a sturdy well made tray
Great value for the money
Good value for money
Not expensive
As advertised
As described
Just what we wanted
Great lightweight tray
Lightweight and not too bulky
Otherwise a nice lightweight table
Return
1.2% Return rate 68% Fixable by listing
One of the legs was a little loose
To small
the tray table was too small for me
is a lot more flimsy
Flimsy
feels not very sturdy
Poor quality
which makes the build quality feel a bit cheap
That said, considering the low cost, I wasnt expecting premium quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breakfast Tray questions
Answered from the same tracked data.









