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Breakfast Bar

Maybe

The top 5 products take only 23% of clicks. But buyers convert on only 0.3% of searches, so Breakfast Bar is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£156K/yr691K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
23%top-5 click share · 34 brands · 47 sellers

Flapen Score

Breakfast Bar against its category

The dotted line is the Home & Garden average. Past it, Breakfast Bar is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breakfast Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Breakfast Bar 691K times last year and spent an estimated £156K. The top 5 brands take 62% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 691K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
691K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
0.3%
Market size, estimated
£156Ka year
Peak month
January1.7× the quietest month
Top search term
breakfast bar table180K searches a year

02 · Price

A sale here is worth £68.27.

Listings sell for £68.27 on average, from £21.47 to £199.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £68.27 that is £0 to £7K a year per listing.

Average price
£68.27inside the $15 to $100 sweet spot
Price range
£21.47–£199.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #53 within Furniture. It carries 501 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
40%
Out of stock, average day
25.4%
Average rank
#53in Furniture
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
501per listing
Listings tracked
88

04 · Newcomers

Amazon counts 2 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Breakfast Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

34 falling

Sellers

47

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

23%

Top 20: 56%

Open market

34%

  • VASAGLE35%
  • HOMCOM12%
  • URBNLIVING6%
  • HOOBRO5%
  • Tribesigns5%
  • COSTWAY4%

Demand

Breakfast Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Breakfast Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breakfast bar table180K/yr
  • bar table142K/yr
  • breakfast bar table and stools set89K/yr
  • bar table and stools set52K/yr
  • kitchen breakfast bar42K/yr
  • bar tables25K/yr
  • bar table and chairs set16K/yr
  • kitchen bar table21K/yr
  • breakfast table19K/yr
  • high bar table12K/yr

Reviews and returns

What reviews say buyers love and hate about Breakfast Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.11

The overall quality feels cheap

Poor quality

Not very good at all

Assembly/Installation11%+0.87

Came without instructions to put together which is a pain

Assembly wasnt easy

It was very hard to assemble as the screws would not go through

Color7%−0.03

Also grey is not grey its like a brownish colour

I just wish theyd had it in black instead of the graphite

but its really just a dark gray

Strength6%+1.48

the stools isnt very sturdy so be careful when sitting in it

A bit wobbly

Stools extremely flimsy, one broke and one is already wobbly

Wood Quality4%−0.02

wood patterns do not match up

I have given 4 stars because the wood top comes in two pieces that does have a slite gape

Very thin coat on top of mdf wood

Love

Assembly/Installation20%+0.87

Easy to put together

Easy to Assemble

It was so easy to install

Value For Money18%+0.95

Good price

Good value for money

Excellent value

Quality-Overall16%−0.11

Really pleased with the quality of this table

Excellent quality, easy to assemble & a quick delivery

Excellent quality

Strength15%+1.48

Nice and strong

The table is solid

Great set of table and chairs, really sturdy and easy to assemble

Size-Overall6%+0.34

Perfect size

Fits so well into a small space

all the parts matched perfectly

Return

1.4% Return rate 53% Fixable by listing

Size-Overall38%▅▇█▅▆▆

It doesnt perfectly match my kitchen units

Not fit for purpose

It was smaller. in height

Defective Material/Parts11%▄█▄▄▅▆

part of the Item is damaged

Color8%▅▇█▂█▅

Also grey is not grey its like a brownish colour

I just wish theyd had it in black instead of the graphite

but its really just a dark gray

Quality-Overall7%▄▁▃█▄▂

The overall quality feels cheap

Poor quality

Not very good at all

Strength5%▆▃▃█▃▅

the stools isnt very sturdy so be careful when sitting in it

A bit wobbly

Stools extremely flimsy, one broke and one is already wobbly

FAQ

Common Breakfast Bar questions

Answered from the same tracked data.