bread maker
Skip itSoft demand (-38.3% this quarter) — this niche doesn't clear our bar today.
Market size
Great£1.7M£1.7M/yr · 1.5M searches
Avg price
Great£85.97avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good854.37avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£47.52–£184.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bread maker is a £1.7M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
bread maker market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £1.3M–£1.7M
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 95%
- Out of stock
- 13.0%
- Avg brand age
- 35 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
45
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
25%
- Morphy Richards21%
- Tefal16%
- Panasonic13%
- Russell Hobbs10%
- KITCHENARM8%
- Tower8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Top bread maker search terms
- bread maker963K/yr
- bread maker machines uk106K/yr
- breadmaker88K/yr
- breadmakers67K/yr
- bread machine47K/yr
- breadmaker machine27K/yr
- bread makers on clearance26K/yr
- bread makers24K/yr
- small bread maker18K/yr
- ninja bread maker21K/yr
Top bread maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morphy Richards Fastbake Breadmaker 12 Programmes Crust Loaf Feature Compact Multifunctional Design 13 Hour Delay Timer Keep Warm Sourdough Pizza Dough Jam Gluten Free & More
Morphy Richards£59.954.4★8,121 rev
Tefal Bread Maker 20 Automatic Programs 15-Hour Delay Start Compact
Tefal£70.804.2★847 rev
Russell Hobbs Electric Bread Maker 12 Program Settings inc Gluten Free 3 Crust Settings 13h Timer 2 Bread Sizes 750g & 1kg Viewing Window Auto 1hr Keep Warm Function Energy Saving 550W 27260
Russell Hobbs£56.614.3★718 rev
KITCHENARM 29-in-1 SMART Bread Maker Machine UK Model with Gluten Free Setting - 900G 700G 500G Stainless Steel Breadmaker with Recipes for UK - Wholemeal Bread Machine with Homemade Cycle
KITCHENARM£76.484.6★226 rev
Tower 2lb Digital Bread Maker with 12 Automatic Programs 13 Hours Delay Timer 60 Minutes Keep Warm Function Adjustable Crust Control Non-Stick Bread Pan 550W Black T11003
Tower£56.904.3★1,343 rev
Newest
by launch date
Spector Compact Bread Maker Machine 1.2lb Small Breadmaker with 15-Hour Delay Timer Low Noise DC Motor 3 Crust Settings Non-Stick Pan Gluten-Free Sourdough
Spector£47.5262 rev
Spector Bread Maker 2lb Capacity with 3 Loaf Sizes (500g/750g/1000g) 600W Automatic Breadmaker Machine 15-Hour Delay Timer 60-Min Keep Warm 3 Crust Settings Non-Stick Pan Gluten-Free
Spector£49.4962 rev
SUPERLEX Sourdough Bread Maker 11 Programmes Gluten Free Whole Grain Rye
SUPERLEX£47.6730 rev
KEEPEEZ Pro 710W 2LB Bread Maker Stainless Steel 17-in-1 Smart Bread Machine with Healthy Ceramic Pan Automatic Nut Dispenser Tempered Glass Touch Panel 3 Crust Colors 15H Timer&Keep-Warm Recipes
KEEPEEZ£118.71203 rev
Karinear Bread Maker Upgrade 20 Function with Gloves 2LB with 15H Timer
Karinear£81.7482 rev
Trending
90-day click momentumSUPERLEX Sourdough Bread Maker 11 Programmes Gluten Free Whole Grain Rye
SUPERLEX£47.674.4★
Spector Bread Maker 2lb Capacity with 3 Loaf Sizes (500g/750g/1000g) 600W Automatic Breadmaker Machine 15-Hour Delay Timer 60-Min Keep Warm 3 Crust Settings Non-Stick Pan Gluten-Free
Spector£49.494.2★
Spector Compact Bread Maker Machine 1.2lb Small Breadmaker with 15-Hour Delay Timer Low Noise DC Motor 3 Crust Settings Non-Stick Pan Gluten-Free Sourdough
Spector£47.524.2★
KEEPEEZ Pro 710W 2LB Bread Maker Stainless Steel 17-in-1 Smart Bread Machine with Healthy Ceramic Pan Automatic Nut Dispenser Tempered Glass Touch Panel 3 Crust Colors 15H Timer&Keep-Warm Recipes
KEEPEEZ£118.714.0★
Tefal Bread Maker 20 Automatic Programs 15-Hour Delay Start Compact
Tefal£70.804.2★
What buyers say about bread maker
What buyers praise and complain about, mined from review topics.What buyers love
“It bakes and did all the things it promises beautifully”
“Easy to use”
“Excellent consistent quality”
“Nice machine easy to use recipe book is handy to I used it with bread mix good out come”
“Excellent value”
“excellent instructions”
“Does the job”
“Really easy to clean”
“Good size”
“Lovely soft bread which makes the house smell amazing”
What buyers complain about
“does not cook the bread fully”
“broke after a few years”
“Expected better machine quality”
“The instructions are no better”
“the XL size is much bigger than I expected”
“Didn't work”
“Which is a shame as it was easy to use”
“Wouldn't mix or bake properly”
“Dont buy the cheapest”
“Recipies are different and results vary”
Top return reasons
Common questions
- Is bread maker profitable to sell on Amazon United Kingdom?
- The niche generates £1.7M/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -38.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the bread maker niche?
- 13 brands and 45 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in bread maker?
- Top complaints mined from reviews: Cooking Experience, Durability, Quality-Overall. The return rate is 4.5%.
- When does demand for bread maker peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the bread maker niche?
- Listings span £47.52–£184.15; the average listing price is £85.97 (sweet spot $15–$100). The average incumbent carries 854 reviews — the moat a new listing must climb.