- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £1.7M/yr1.5M searches / yr
- 90-day growth
- -38.3%search demand this quarter
- Competition
- 62%top-5 click share · 13 brands · 45 sellers
Flapen Score
Bread Maker against its category
The dotted line is the Home & Garden average. Past it, Bread Maker is stronger. Inside it, weaker.
Market
The Bread Maker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bread Maker 1.5M times last year and spent an estimated £1.7M. The top 5 brands take 68% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -38.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £1.7Ma year
- Peak month
- December2.5× the quietest month
- Top search term
- bread maker963K searches a year
02 · Price
A sale here is worth £85.97.
Listings sell for £85.97 on average, from £47.52 to £184.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £85.97 that is £64K to £86K a year per listing.
- Average price
- £85.97inside the $15 to $100 sweet spot
- Price range
- £47.52–£184.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £64K–£86K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #10 within Small Kitchen Appliances. It carries 854 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 68%
- Out of stock, average day
- 13.0%
- Average rank
- #10in Small Kitchen Appliances
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 854per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Bread Maker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morphy Richards Fastbake Breadmaker 12 Programmes Crust Loaf Feature Compact Multifunctional Design 13 Hour Delay Timer Keep Warm Sourdough Pizza Dough Jam Gluten Free & More
- Price
- £59.95
- Rating
- 4.4/5
- Reviews
- 8,121
- Age
- 17y ago
Tefal Bread Maker 20 Automatic Programs 15-Hour Delay Start Compact
- Price
- £70.80
- Rating
- 4.2/5
- Reviews
- 847
- Age
- 5y ago
Russell Hobbs Electric Bread Maker 12 Program Settings inc Gluten Free 3 Crust Settings 13h Timer 2 Bread Sizes 750g & 1kg Viewing Window Auto 1hr Keep Warm Function Energy Saving 550W 27260
- Price
- £56.61
- Rating
- 4.3/5
- Reviews
- 718
- Age
- 3y ago
KITCHENARM 29-in-1 SMART Bread Maker Machine UK Model with Gluten Free Setting - 900G 700G 500G Stainless Steel Breadmaker with Recipes for UK - Wholemeal Bread Machine with Homemade Cycle
- Price
- £76.48
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago
Tower 2lb Digital Bread Maker with 12 Automatic Programs 13 Hours Delay Timer 60 Minutes Keep Warm Function Adjustable Crust Control Non-Stick Bread Pan 550W Black T11003
- Price
- £56.90
- Rating
- 4.3/5
- Reviews
- 1,343
- Age
- 6y ago
Trending
90-day click momentum
SUPERLEX Sourdough Bread Maker 11 Programmes Gluten Free Whole Grain Rye
- Price
- £47.67
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 5mo ago
Spector Bread Maker 2lb Capacity with 3 Loaf Sizes (500g/750g/1000g) 600W Automatic Breadmaker Machine 15-Hour Delay Timer 60-Min Keep Warm 3 Crust Settings Non-Stick Pan Gluten-Free
- Price
- £49.49
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 5mo ago
Spector Compact Bread Maker Machine 1.2lb Small Breadmaker with 15-Hour Delay Timer Low Noise DC Motor 3 Crust Settings Non-Stick Pan Gluten-Free Sourdough
- Price
- £47.52
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 5mo ago
KEEPEEZ Pro 710W 2LB Bread Maker Stainless Steel 17-in-1 Smart Bread Machine with Healthy Ceramic Pan Automatic Nut Dispenser Tempered Glass Touch Panel 3 Crust Colors 15H Timer&Keep-Warm Recipes
- Price
- £118.71
- Rating
- 4.0/5
- Reviews
- 203
- Age
- 7mo ago
Tefal Bread Maker 20 Automatic Programs 15-Hour Delay Start Compact
- Price
- £70.80
- Rating
- 4.2/5
- Reviews
- 847
- Age
- 5y ago
Newest
by launch dateSpector Compact Bread Maker Machine 1.2lb Small Breadmaker with 15-Hour Delay Timer Low Noise DC Motor 3 Crust Settings Non-Stick Pan Gluten-Free Sourdough
- Price
- £47.52
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 5mo ago
Spector Bread Maker 2lb Capacity with 3 Loaf Sizes (500g/750g/1000g) 600W Automatic Breadmaker Machine 15-Hour Delay Timer 60-Min Keep Warm 3 Crust Settings Non-Stick Pan Gluten-Free
- Price
- £49.49
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 5mo ago
SUPERLEX Sourdough Bread Maker 11 Programmes Gluten Free Whole Grain Rye
- Price
- £47.67
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 5mo ago
KEEPEEZ Pro 710W 2LB Bread Maker Stainless Steel 17-in-1 Smart Bread Machine with Healthy Ceramic Pan Automatic Nut Dispenser Tempered Glass Touch Panel 3 Crust Colors 15H Timer&Keep-Warm Recipes
- Price
- £118.71
- Rating
- 4.0/5
- Reviews
- 203
- Age
- 7mo ago
Karinear Bread Maker Upgrade 20 Function with Gloves 2LB with 15H Timer
- Price
- £81.74
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
45
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
25%
- Morphy Richards21%
- Tefal16%
- Panasonic13%
- Russell Hobbs10%
- KITCHENARM8%
- Tower8%
Demand
Bread Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Bread Maker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bread maker963K/yr
- bread maker machines uk106K/yr
- breadmaker88K/yr
- breadmakers67K/yr
- bread machine47K/yr
- breadmaker machine27K/yr
- bread makers on clearance26K/yr
- bread makers24K/yr
- small bread maker18K/yr
- ninja bread maker21K/yr
Reviews and returns
What reviews say buyers love and hate about Bread Maker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
does not cook the bread fully
Got a brown inedible block that didnt cook on the top
It took a long time to get a recipe to work in the bread maker
broke after a few years
Broke after 3 uses
It has stopped working after being used only a dozen times
Expected better machine quality
cheaply made
Poor quality
The instructions are no better
No manuals
Really bad instructions
the XL size is much bigger than I expected
Way too big
Its a bit small
Love
It bakes and did all the things it promises beautifully
Easy to make bread
Bread made easy
Easy to use
Easy to use, great bread
an easy machine to use
Excellent consistent quality
Quality of the machine is excellent
Excellent product
Nice machine easy to use recipe book is handy to I used it with bread mix good out come
Good baking
Very impressive appliance
Excellent value
Well worth it
EXCELLENT VALUE
Return
4.5% Return rate 30% Fixable by listing
Didn't work
It works about 30%of the time
Doesn't produce the goods
the XL size is much bigger than I expected
Way too big
Its a bit small
Expected better machine quality
cheaply made
Poor quality
Wouldn't mix or bake properly
It doesn't mix properly
Jumps when mixing
does not cook the bread fully
Got a brown inedible block that didnt cook on the top
It took a long time to get a recipe to work in the bread maker
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bread Maker questions
Answered from the same tracked data.