Skip to content

Bread Lame

Fail

Demand is soft, at -38.8% this quarter, so Bread Lame is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£76K/yr168K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
60%top-5 click share · 21 brands · 25 sellers

Flapen Score

Bread Lame against its category

The dotted line is the Home & Garden average. Past it, Bread Lame is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bread Lame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bread Lame 168K times last year and spent an estimated £76K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
5.5%
Market size, estimated
£76Ka year
Peak month
February2.4× the quietest month
Top search term
bread lame66K searches a year

02 · Price

A sale here is worth £8.28.

Listings sell for £8.28 on average, from £2.66 to £25.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.28 that is £2K to £4K a year per listing.

Average price
£8.28under the $15 to $100 sweet spot
Price range
£2.66–£25.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #1,273 within Bakeware. It carries 137 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#1,273in Bakeware
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
137per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Bread Lame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

25

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

60%

Top 20: 99%

Open market

35%

  • KisMate22%
  • Pryon13%
  • Gosknor9%
  • YuChiSX8%
  • Vellichor Europe7%
  • NiHome5%

Demand

Bread Lame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Bread Lame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bread lame66K/yr
  • bread scorer21K/yr
  • sourdough scoring blade14K/yr
  • bread lame dough scoring tool12K/yr
  • bread scoring blade9K/yr
  • lame9K/yr
  • sourdough lame6K/yr
  • sourdough cutter5K/yr
  • sourdough blade4K/yr
  • sourdough scorer4K/yr

Reviews and returns

What reviews say buyers love and hate about Bread Lame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness15%−0.08

Not very sharp after use on two loaves

Very smegging sharp

Not as sharp as supermarket razor blades

Quality-Overall12%+0.70

Blades are of poor quality

Garbage

Poor quality

Size-Overall12%−0.07

Its small

Screw too short

The other 15 are very short

Durability11%−0.05

spring fell out after a few days

Broke

a broken lame

Mechanism Issues6%−0.05

I struggled to get the screw tightened enough so that the blade doesnt move

The screw doesnt tighten enough so the blade slips

Love

Quality-Overall18%+0.70

Great value, good quality, and a nice little case

Good quality

Brilliant performance and product

Ease Of Use16%+1.30

Easy to use

Easy to hold

easy to control

Value For Money10%+0.44

Excellent value for money

Good value for money

good price

Sharpness9%−0.08

The blade is very sharp

Brilliantly sharp

it is literally razor sharp

Advertised Vs Actual Product9%+0.74

As described

Exactly what I needed

Perfect - exactly as advertised

Return

0.5% Return rate 19% Fixable by listing

Sharpness18%█▂▂▃▃▂

Not very sharp after use on two loaves

Very smegging sharp

Not as sharp as supermarket razor blades

Size-Overall17%▁▇█▅▆▃

Its small

Screw too short

The other 15 are very short

Mechanism Issues14%▁▁▂██▄

I struggled to get the screw tightened enough so that the blade doesnt move

The screw doesnt tighten enough so the blade slips

Functionality-Overall10%▄█▂▁▁▅

Doesnt work for me

Quality-Overall8%▁▂█▁▄▁

Blades are of poor quality

Garbage

Poor quality

FAQ

Common Bread Lame questions

Answered from the same tracked data.