Bread Knife
FailDemand is soft, at -20.1% this quarter, so Bread Knife is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £197K/yr430K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 16 sellers
Flapen Score
Bread Knife against its category
The dotted line is the Home & Garden average. Past it, Bread Knife is stronger. Inside it, weaker.
Market
The Bread Knife market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bread Knife 430K times last year and spent an estimated £197K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.
- Searches, last 12 months
- 430K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £197Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- bread knife353K searches a year
02 · Price
A sale here is worth £12.22.
Listings sell for £12.22 on average, from £3.64 to £22.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.22 that is £6K to £9K a year per listing.
- Average price
- £12.22under the $15 to $100 sweet spot
- Price range
- £3.64–£22.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #16 within Kitchen Knives. It carries 3,153 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #16in Kitchen Knives
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,153per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Bread Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Richardson Sheffield CU009 Cucina Bread Knife Silver
- Price
- £5.04
- Rating
- 4.6/5
- Reviews
- 753
- Age
- 13y ago

Viners Assure 8 Bread Knife Serrated Stainless Steel Blade with Squared Tip for Safety Soft Grip Handle Non-Stick Coating Rust-Resistant Ideal for Cutting Bread Tomatoes & Fruit
- Price
- £5.54
- Rating
- 4.6/5
- Reviews
- 1,334
- Age
- 6y ago

Orblue Serrated Bread Knife Ultra-Sharp Stainless Steel Professional Grade Bread Cutter - Cuts Thick Loaves Effortlessly - (8-Inch Blade with 5-Inch Handle) Black
- Price
- £16.53
- Rating
- 4.8/5
- Reviews
- 10,936
- Age
- 1y ago

Rockingham Forge Range 20cm Serrated Bread Knife - Lightweight Sharp Stainless Steel Kitchen Knives with Black Handle
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 928
- Age
- 9y ago

Chef Aid Stainless Steel Bread Knife 8 Inch (20 cm) Soft Grip Handle Serrated Blade Ideal for Slicing Bread & Baked Goods Handwashing Recommended
- Price
- £3.64
- Rating
- 4.6/5
- Reviews
- 433
- Age
- 8y ago
Trending
90-day click momentum
Orblue Serrated Bread Knife Ultra-Sharp Stainless Steel Professional Grade Bread Cutter - Cuts Thick Loaves Effortlessly - (8-Inch Blade with 5-Inch Handle) Black
- Price
- £16.53
- Rating
- 4.8/5
- Reviews
- 10,936
- Age
- 1y ago

Richardson Sheffield CU009 Cucina Bread Knife Silver
- Price
- £5.04
- Rating
- 4.6/5
- Reviews
- 753
- Age
- 13y ago

NUWIQ Adjustable Serrated Bread Knife: Bamboo Handle with Stainless Steel Blade for Slicing Bread and Pastry Ideal for Home Cooks and Chefs
- Price
- £11.72
- Rating
- 3.7/5
- Reviews
- 45
- Age
- 8mo ago

Viners Assure 8 Bread Knife Serrated Stainless Steel Blade with Squared Tip for Safety Soft Grip Handle Non-Stick Coating Rust-Resistant Ideal for Cutting Bread Tomatoes & Fruit
- Price
- £5.54
- Rating
- 4.6/5
- Reviews
- 1,334
- Age
- 6y ago

Orblue Serrated Bread Knife with Upgraded Stainless Steel Razor Sharp Wavy Edge Width - Bread Cutter Ideal for Slicing Homemade Bagels Cake (8-Inch Blade with 5-Inch Handle)
- Price
- £15.68
- Rating
- 4.8/5
- Reviews
- 10,936
- Age
- 10y ago
Newest
by launch date
NUWIQ Adjustable Serrated Bread Knife: Bamboo Handle with Stainless Steel Blade for Slicing Bread and Pastry Ideal for Home Cooks and Chefs
- Price
- £11.72
- Rating
- 3.7/5
- Reviews
- 45
- Age
- 8mo ago

Victorinox Swiss Classic Professional Bread Knife Extra Sharp Blade Serrated Edge 21 cm Robust Plastic Handle Stainless Steel Green
- Price
- £19.03
- Rating
- 4.8/5
- Reviews
- 1,347
- Age
- 1y ago

Orblue Serrated Bread Knife Ultra-Sharp Stainless Steel Professional Grade Bread Cutter - Cuts Thick Loaves Effortlessly - (8-Inch Blade with 5-Inch Handle) Black
- Price
- £16.53
- Rating
- 4.8/5
- Reviews
- 10,936
- Age
- 1y ago

Omesata Bread Knife Serrated 8 inch Bread Knifes for Homemade Bread Sourdough Blade Razor Sharp and Wavy Edge from Professional Stainless Steel
- Price
- £5.90
- Rating
- 4.6/5
- Reviews
- 1,422
- Age
- 1y ago

HAUSHOF Bread Knife for Homemade Bread 20 cm Serrated Kitchen Knife Ergonomic Handle Bread Cutting Knife for Slicing Bread Bagels Cake
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
16
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
25%
- Richardson Sheffield26%
- Orblue11%
- Viners10%
- Rockingham Forge10%
- Chef Aid9%
- PAUDIN8%
Demand
Bread Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Bread Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bread knife353K/yr
- bread knife for homemade bread29K/yr
- bread knives17K/yr
- serrated bread knife14K/yr
- bread knife with cover6K/yr
- japanese bread knife6K/yr
- bread knofe5K/yr
Reviews and returns
What reviews say buyers love and hate about Bread Knife
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not very practical
At first, it wasn't that easy,
More difficult to use with a hard crust
This broke after a few uses
broke after 3 months
Only lasted a month
Blunt knife
The serrated blade has large
Very sharp
Sadly there are a couple more quality control type problems
Pretty average I would say
Its rubbish
Has doubled in price since I last purchased one
Although was quite expensive
Price hike
Love
it's far better quality than I was expecting
The build quality really stands out
Excellent product
Excellent sharp knife, highly recommend
Good sharp knife
Extremely sharp
this was cheaper
Good value for money
Good price
they were easy to remove
Easy to use
Makes it all easy
Great to hold
provides a very secure grip
nice grip
Return
0.9% Return rate 29% Fixable by listing
little bit short as for bread
It's bigger than I was expecting too
would have liked one a bit smaller
Blunt knife
The serrated blade has large
Very sharp
Sadly there are a couple more quality control type problems
Pretty average I would say
Its rubbish
thin blade with the serrated edge ground on the right-hand side
paper-thin at the bottom
Even tomatoes could be cut incredibly thin
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bread Knife questions
Answered from the same tracked data.









