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Bread Bin

Pass

Bread Bin scores 68 out of 100, a Pass. Shoppers spend $1.3M a year here, demand is soft, at -27.3% this quarter, and returns run at 1.8% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£1.3M/yr2.6M searches / yr
90-day growth
-27.3%search demand this quarter
Competition
18%top-5 click share · 66 brands · 112 sellers

Flapen Score

Bread Bin against its category

The dotted line is the Home & Garden average. Past it, Bread Bin is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bread Bin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bread Bin 2.6M times last year and spent an estimated £1.3M. The top 5 brands take 37% of clicks. Demand peaks in Jan. Flapen scores it 68 out of 100, a Pass.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
2.2%
Market size, estimated
£1.3Ma year
Peak month
January1.6× the quietest month
Top search term
bread bin1.4M searches a year

02 · Price

A sale here is worth £22.02.

Listings sell for £22.02 on average, from £6.41 to £46.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £22.02 that is £6K to £11K a year per listing.

Average price
£22.02inside the $15 to $100 sweet spot
Price range
£6.41–£46.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #385 within Food Storage. It carries 835 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
87%
Out of stock, average day
8.9%
Average rank
#385in Food Storage
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
835per listing
Listings tracked
119

04 · Newcomers

Amazon counts 3 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Bread Bin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£25K£50K£75K£101K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

66 rising

Sellers

112

Top-5 brand share

37%

Top 20: 76%

Top-5 click share

18%

Top 20: 48%

Open market

58%

  • EHC13%
  • Harbour Housewares8%
  • Swan6%
  • Tower5%
  • Brabantia5%
  • YOUDENOVA5%

Demand

Bread Bin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Bread Bin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bread bin1.4M/yr
  • bread bins for kitchen243K/yr
  • black bread bin133K/yr
  • bread bins111K/yr
  • bread box88K/yr
  • bread storage72K/yr
  • wooden bread bin60K/yr
  • breadbin65K/yr
  • bread bin black52K/yr
  • small bread bin43K/yr

Reviews and returns

What reviews say buyers love and hate about Bread Bin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.02

Bit small

Too big than i wanted

Fitting not good

Quality-Overall16%−0.14

Extremely poor quality

Not as high quality as expected

quality is cheap and flimsy

Assembly/Installation13%+0.40

Difficult to put together

no instructions at all

too difficult to assemble

Value For Money6%+0.63

I think this is very over priced for all that it is

Either drop the price

Little more expensive than others

Strength4%

Very flimsy

Flimsy

Not sturdy

Love

Quality-Overall18%−0.14

Decent quality

Quality item, easy to assemble

good quality product that will last a long while

Size-Overall15%−0.02

Good size bin

Perfect fit

fits what you need

Assembly/Installation12%+0.40

Assembly was easy

Easy enough to assemble

Easy to setup

Value For Money9%+0.63

Good value for money

Good for the price

Value for money

Advertised Vs Actual Product6%+0.60

Better than expected

Exactly as described

Exactly as pictured

Return

1.8% Return rate 59% Fixable by listing

Size-Overall44%█▇██▇█

Bit small

Too big than i wanted

Fitting not good

Defective Material/Parts11%█▇█▅▅▄

Broken and missing parts

Parts did not fit together

Item come broken

Quality-Overall7%▄█▅▆█▇

Extremely poor quality

Not as high quality as expected

quality is cheap and flimsy

Color5%▆█▆▇▅▆

The know is a different colour

the other isn't which makes them different shades

Sent wrong colour - cream instead of grey - not good

Assembly/Installation5%▆▅▆▆█▆

Difficult to put together

no instructions at all

too difficult to assemble

FAQ

Common Bread Bin questions

Answered from the same tracked data.