Braun Hand Blender
FailThe top 5 brands take 100% of clicks, so Braun Hand Blender is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £217K/yr119K searches / yr
- 90-day growth
- -34.8%search demand this quarter
- Competition
- 62%top-5 click share · 4 brands · 108 sellers
Flapen Score
Braun Hand Blender against its category
The dotted line is the Home & Garden average. Past it, Braun Hand Blender is stronger. Inside it, weaker.
Market
The Braun Hand Blender market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Braun Hand Blender 119K times last year and spent an estimated £217K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -34.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £217Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- braun hand blender40K searches a year
02 · Price
A sale here is worth £49.56.
Listings sell for £49.56 on average, from £11.90 to £119.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £49.56 that is £5K to £12K a year per listing.
- Average price
- £49.56inside the $15 to $100 sweet spot
- Price range
- £11.90–£119.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£12K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #22 within Small Kitchen Appliances. It carries 2,182 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #22in Small Kitchen Appliances
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,182per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Braun Hand Blender products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Braun MultiQuick 7 MQ7045 Hand Blender Mixer ActiveBlade System EasyClick Plus System Splash Control
- Price
- £62.02
- Rating
- 4.4/5
- Reviews
- 2,415
- Age
- 6y ago
Braun MultiQuick 5 Pro MQ 55.755 M Hand Blender With PowerBell Plus Technology 25 Speed Wheel & Turbo EasyClick System Plus Mini Food Processor Included Metal Whisk & 500ml Beaker 1000W Black
- Price
- £56.78
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 1y ago
Braun MultiQuick 1 Hand Mixer MQ10.001M Lightweight Mixer with EasyTwist Technology One Speed 600ml Beaker Included 450W White
- Price
- £19.34
- Rating
- 4.5/5
- Reviews
- 225
- Age
- 3y ago
Braun MultiQuick 5 Pro MQ 55236 M Hand Blender with PowerBell Plus Technology 25 Speed Wheel+Turbo Easy Click System Plus for Accessories 600ml Chopper Metal Whisk and 600ml Beaker 1000W Black
- Price
- £50.73
- Rating
- 4.8/5
- Reviews
- 154
- Age
- 1y ago
Braun MultiQuick Pro 5 MQ 55001 M Hand Blender with PowerBell Plus Technology 25 Speed Wheel+Turbo Easy Click System Plus Blender with Ergonomic Handle Steel Shaft and 600ml Beaker 1000W Black
- Price
- £47.68
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago
Trending
90-day click momentum
Braun MultiQuick 7 - Hand Blender 1000W Stick Blender with ACTIVEBlade Easy SmartSpeed Control Anti-Splash Design with Chopper Whisk & 600ml Beaker (MQ7035X)
- Price
- £61.56
- Rating
- 4.4/5
- Reviews
- 2,415
- Age
- 2mo ago
Amazon Basics 1000 Watt Multi-Speed Immersion Hand Blender with Attachments Corded Silver
- Price
- £23.17
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 3mo ago
Braun MQ 9138XI MultiQuick 9 Hand Blender
- Price
- £86.75
- Rating
- 4.5/5
- Reviews
- 171
- Age
- 4y ago
Braun PowerBlend 1 JB1051BK Jug Blender with Unique Triangular Glass Jug 2 Speed Ice Crush Function Smoothie2Go Bottle Included 600W Black
- Price
- £38.33
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 3y ago
Braun PowerBlend 9 JB9040BK Jug Blender with Unique Triangular Tritan Jug 10 Speed + Pulse Function PrecisionEdge Blade Clean Program 1600W Black
- Price
- £119.05
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 3y ago
Newest
by launch dateBraun MultiQuick 7 - Hand Blender 1000W Stick Blender with ACTIVEBlade Easy SmartSpeed Control Anti-Splash Design with Chopper Whisk & 600ml Beaker (MQ7035X)
- Price
- £61.56
- Rating
- 4.4/5
- Reviews
- 2,415
- Age
- 2mo ago
Amazon Basics 1000 Watt Multi-Speed Immersion Hand Blender with Attachments Corded Silver
- Price
- £23.17
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 3mo ago
Braun MultiQuick 5 Pro MQ 55.755 M Hand Blender With PowerBell Plus Technology 25 Speed Wheel & Turbo EasyClick System Plus Mini Food Processor Included Metal Whisk & 500ml Beaker 1000W Black
- Price
- £56.78
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 1y ago
Braun MultiQuick 5 Pro MQ 55236 M Hand Blender with PowerBell Plus Technology 25 Speed Wheel+Turbo Easy Click System Plus for Accessories 600ml Chopper Metal Whisk and 600ml Beaker 1000W Black
- Price
- £50.73
- Rating
- 4.8/5
- Reviews
- 154
- Age
- 1y ago
Braun MultiQuick Pro 5 MQ 55001 M Hand Blender with PowerBell Plus Technology 25 Speed Wheel+Turbo Easy Click System Plus Blender with Ergonomic Handle Steel Shaft and 600ml Beaker 1000W Black
- Price
- £47.68
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
108
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Braun94%
- Bosch3%
- Russell Hobbs2%
- Amazon Basics1%
- Open — no brand owns it (0%)
Demand
Braun Hand Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Braun Hand Blender search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- braun hand blender40K/yr
- braun blender19K/yr
- braun multiquick12K/yr
- hand blender braun14K/yr
- braun multiquick 77K/yr
- braun stick blender7K/yr
- braun multiquick 55K/yr
- braun hand blenders8K/yr
- braun hand mixer4K/yr
- braun blender hand3K/yr
Reviews and returns
What reviews say buyers love and hate about Braun Hand Blender
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after one use
broke after a few months
Didn't last
Poor quality blender
Garbage
Bad quality
Doesnt blend anything
Doesnt mix while blending
Its a blender which doesnt blend
Supposed to come apart for cleaning
hard to clean
you have a problem getting the lid clean
The other attachments have had little use
Not attaching properly
Missing attachments
Love
Great build quality for the price
The build quality feels solid
Excellent product
An excellent mixer
Great blender
It blends extremely well
fair price
Excellent value
Good for the price
easy to control
Easy to Use
Makes life a lot easier
Easy to clean
keep clean
Easy to use, clean and setup
Return
1.6% Return rate 28% Fixable by listing
it looked used
The item wasnt new
Not new
The blender is comparatively weighty
The blender unit is fairly heavy
it does make the device a bit heavy
Doesnt blend anything
Doesnt mix while blending
Its a blender which doesnt blend
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Braun Hand Blender questions
Answered from the same tracked data.