Skip to content

Braun Hand Blender

Fail

The top 5 brands take 100% of clicks, so Braun Hand Blender is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£217K/yr119K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
62%top-5 click share · 4 brands · 108 sellers

Flapen Score

Braun Hand Blender against its category

The dotted line is the Home & Garden average. Past it, Braun Hand Blender is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braun Hand Blender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Braun Hand Blender 119K times last year and spent an estimated £217K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
3.7%
Market size, estimated
£217Ka year
Peak month
November2.2× the quietest month
Top search term
braun hand blender40K searches a year

02 · Price

A sale here is worth £49.56.

Listings sell for £49.56 on average, from £11.90 to £119.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £49.56 that is £5K to £12K a year per listing.

Average price
£49.56inside the $15 to $100 sweet spot
Price range
£11.90–£119.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #22 within Small Kitchen Appliances. It carries 2,182 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#22in Small Kitchen Appliances
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,182per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Braun Hand Blender products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£43K£65K£87K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

108

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

0%

  • Braun94%
  • Bosch3%
  • Russell Hobbs2%
  • Amazon Basics1%
  • Open — no brand owns it (0%)

Demand

Braun Hand Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Braun Hand Blender search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • braun hand blender40K/yr
  • braun blender19K/yr
  • braun multiquick12K/yr
  • hand blender braun14K/yr
  • braun multiquick 77K/yr
  • braun stick blender7K/yr
  • braun multiquick 55K/yr
  • braun hand blenders8K/yr
  • braun hand mixer4K/yr
  • braun blender hand3K/yr

Reviews and returns

What reviews say buyers love and hate about Braun Hand Blender

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
1.6%of orders come back
“Broke after one use”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Braun Hand Blender questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data