braun hand blender
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£49.56avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£11.90–£119.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,181.78avg incumbent reviews — the moat a new listing must climb
Market size
Okay£217K£217K/yr · 119K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, braun hand blender is a £217K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
braun hand blender market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £198K–£248K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 2.4%
- Avg brand age
- 53 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
108
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Braun94%
- Bosch3%
- Russell Hobbs2%
- Amazon Basics1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Top braun hand blender search terms
- braun hand blender40K/yr
- braun blender19K/yr
- braun multiquick12K/yr
- hand blender braun14K/yr
- braun multiquick 77K/yr
- braun stick blender7K/yr
- braun multiquick 55K/yr
- braun hand blenders8K/yr
- braun hand mixer4K/yr
- braun blender hand3K/yr
Top braun hand blender products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Braun MultiQuick 7 MQ7045 Hand Blender Mixer ActiveBlade System EasyClick Plus System Splash Control
Braun£62.024.4★2,415 rev
Braun MultiQuick 5 Pro MQ 55.755 M Hand Blender With PowerBell Plus Technology 25 Speed Wheel & Turbo EasyClick System Plus Mini Food Processor Included Metal Whisk & 500ml Beaker 1000W Black
Braun£56.784.5★107 rev
Braun MultiQuick 1 Hand Mixer MQ10.001M Lightweight Mixer with EasyTwist Technology One Speed 600ml Beaker Included 450W White
Braun£19.344.5★225 rev
Braun MultiQuick 5 Pro MQ 55236 M Hand Blender with PowerBell Plus Technology 25 Speed Wheel+Turbo Easy Click System Plus for Accessories 600ml Chopper Metal Whisk and 600ml Beaker 1000W Black
Braun£50.734.8★154 rev
Braun MultiQuick Pro 5 MQ 55001 M Hand Blender with PowerBell Plus Technology 25 Speed Wheel+Turbo Easy Click System Plus Blender with Ergonomic Handle Steel Shaft and 600ml Beaker 1000W Black
Braun£47.684.7★62 rev
Newest
by launch date
Braun MultiQuick 7 - Hand Blender 1000W Stick Blender with ACTIVEBlade Easy SmartSpeed Control Anti-Splash Design with Chopper Whisk & 600ml Beaker (MQ7035X)
Braun£61.562,415 rev
Amazon Basics 1000 Watt Multi-Speed Immersion Hand Blender with Attachments Corded Silver
Amazon Basics£23.1746 rev
Braun MultiQuick 5 Pro MQ 55.755 M Hand Blender With PowerBell Plus Technology 25 Speed Wheel & Turbo EasyClick System Plus Mini Food Processor Included Metal Whisk & 500ml Beaker 1000W Black
Braun£56.78107 rev
Braun MultiQuick 5 Pro MQ 55236 M Hand Blender with PowerBell Plus Technology 25 Speed Wheel+Turbo Easy Click System Plus for Accessories 600ml Chopper Metal Whisk and 600ml Beaker 1000W Black
Braun£50.73154 rev
Braun MultiQuick Pro 5 MQ 55001 M Hand Blender with PowerBell Plus Technology 25 Speed Wheel+Turbo Easy Click System Plus Blender with Ergonomic Handle Steel Shaft and 600ml Beaker 1000W Black
Braun£47.6862 rev
Trending
90-day click momentumBraun MultiQuick 7 - Hand Blender 1000W Stick Blender with ACTIVEBlade Easy SmartSpeed Control Anti-Splash Design with Chopper Whisk & 600ml Beaker (MQ7035X)
Braun£61.564.4★
Amazon Basics 1000 Watt Multi-Speed Immersion Hand Blender with Attachments Corded Silver
Amazon Basics£23.174.2★
Braun MQ 9138XI MultiQuick 9 Hand Blender
Braun£86.754.5★
Braun PowerBlend 1 JB1051BK Jug Blender with Unique Triangular Glass Jug 2 Speed Ice Crush Function Smoothie2Go Bottle Included 600W Black
Braun£38.334.4★
Braun PowerBlend 9 JB9040BK Jug Blender with Unique Triangular Tritan Jug 10 Speed + Pulse Function PrecisionEdge Blade Clean Program 1600W Black
Braun£119.053.9★
What buyers say about braun hand blender
What buyers praise and complain about, mined from review topics.What buyers love
“Great build quality for the price”
“An excellent mixer”
“fair price”
“easy to control”
“Easy to clean”
“all the attachments feel robust”
“Does the job”
“Does the job efficiently”
“The motor feels like it has plenty of power for the job”
“The attachments are solid”
What buyers complain about
“Broke after one use”
“Poor quality blender”
“Doesnt blend anything”
“Supposed to come apart for cleaning”
“The other attachments have had little use”
“it looked used”
“No instructions”
“while they do feel a bit cheap plasticky”
“Excess heat & cleaning can be a problem”
“The blender is comparatively weighty”
Top return reasons
Common questions
- Is braun hand blender profitable to sell on Amazon United Kingdom?
- The niche generates £217K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the braun hand blender niche?
- 4 brands and 108 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in braun hand blender?
- Top complaints mined from reviews: Durability, Quality-Overall, Mixing/Blending. The return rate is 1.6%.
- When does demand for braun hand blender peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the braun hand blender niche?
- Listings span £11.90–£119.05; the average listing price is £49.56 (sweet spot $15–$100). The average incumbent carries 2,182 reviews — the moat a new listing must climb.