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Brass Curtain Pole

Fail

Demand is soft, at -27.6% this quarter, so Brass Curtain Pole is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£65K/yr155K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
48%top-5 click share · 13 brands · 15 sellers

Flapen Score

Brass Curtain Pole against its category

The dotted line is the Home & Garden average. Past it, Brass Curtain Pole is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brass Curtain Pole market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brass Curtain Pole 155K times last year and spent an estimated £65K. The top 5 brands take 74% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
2.6%
Market size, estimated
£65Ka year
Top search term
brass curtain pole47K searches a year

02 · Price

A sale here is worth £16.13.

Listings sell for £16.13 on average, from £8.26 to £22.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £16.13 that is £0 to £2K a year per listing.

Average price
£16.13inside the $15 to $100 sweet spot
Price range
£8.26–£22.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #45 within Curtain & Blind Accessories. It carries 516 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
80%
Out of stock, average day
2.4%
Average rank
#45in Curtain & Blind Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
516per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Brass Curtain Pole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

21%

  • Gormena30%
  • Aspire Homeware20%
  • viceroy bedding11%
  • ESON CASA7%
  • KAMANINA6%
  • BellaHills5%

Demand

Brass Curtain Pole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Brass Curtain Pole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brass curtain pole47K/yr
  • antique brass curtain pole39K/yr
  • brass curtain poles19K/yr
  • bronze curtain pole13K/yr
  • gold curtain poles extendable5K/yr
  • brushed gold curtain pole5K/yr
  • brushed brass curtain pole5K/yr
  • curtain pole brass6K/yr
  • curtain poles brass4K/yr
  • gold extendable curtain pole4K/yr

Reviews and returns

What reviews say buyers love and hate about Brass Curtain Pole

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall10%−0.04

Not all screws fit

Not fit for purpose

the pole did not fit into the middle bracket

Quality-Overall9%+2.02

Cheap rubbish

The quality is terrible

Manufacturing is disappointing

Strength9%−0.07

Feels flimsy, looks okay

Flimsy

This pole does not have that: it's wobbly

Material Quality8%−0.05

Plastic pwrt is shown ither then thst fab

Plastic too thought it was going to be metal

Adhesion/Stickiness8%−0.09

looks pretty bad because the joins are so obvious

some parts are super glued not welded

Love

Quality-Overall34%+2.02

Excellent presentation with a high quality pole thats sturdy and very well made, also setup and installation is a breeze, also very quick

Good quality

Great quality and easy to install

Color16%+0.91

This is a good golden colour and looks nice

Nice colour

I love the soft gold colour

Value For Money12%+1.11

a great price point

great price

Excellent value

Assembly/Installation8%+0.52

Easy to install

Looks great up, easy to put up

also setup and installation is a breeze, also very quick

Strength7%−0.07

Good, sturdy curtain poles

Very sturdy and strong

Sturdy pole

Return

1.6% Return rate 59% Fixable by listing

Size-Overall34%█▆▅▇▆▇

Not all screws fit

Not fit for purpose

the pole did not fit into the middle bracket

Color16%▅▆▇▅█▄
Quality-Overall10%▇▇█▇▇▇

Cheap rubbish

The quality is terrible

Manufacturing is disappointing

Defective Material/Parts9%▄▇▅▅█▆
Strength6%▆▆█▆▅▆

Feels flimsy, looks okay

Flimsy

This pole does not have that: it's wobbly

FAQ

Common Brass Curtain Pole questions

Answered from the same tracked data.