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Brandy Glass

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -22.6% this quarter, so Brandy Glass is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£75K/yr124K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
36%top-5 click share · 22 brands · 59 sellers

Flapen Score

Brandy Glass against its category

The dotted line is the Home & Garden average. Past it, Brandy Glass is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brandy Glass market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brandy Glass 124K times last year and spent an estimated £75K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
3.4%
Market size, estimated
£75Ka year
Peak month
December7.2× the quietest month
Top search term
brandy glass64K searches a year

02 · Price

A sale here is worth £18.12.

Listings sell for £18.12 on average, from £6.78 to £44.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £18.12 that is £0 to £2K a year per listing.

Average price
£18.12inside the $15 to $100 sweet spot
Price range
£6.78–£44.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #331 within Glassware. It carries 395 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
73%
Out of stock, average day
10.3%
Average rank
#331in Glassware
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
395per listing
Listings tracked
37

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Brandy Glass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

59

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

36%

Top 20: 85%

Open market

32%

  • DIAMANTE16%
  • All Things Personalised15%
  • Hemswell Crystal13%
  • Ravenhead12%
  • BothEarn7%
  • Dartington Crystal6%

Demand

Brandy Glass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Brandy Glass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brandy glass64K/yr
  • brandy glasses23K/yr
  • brandy glasses set of 216K/yr
  • cognac glass10K/yr
  • cognac glasses6K/yr
  • personalised brandy glass5K/yr

Reviews and returns

What reviews say buyers love and hate about Brandy Glass

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.08

Not because of any inherent flaws - just that I considered them too big

Too small

These glasses are small

Quality-Overall17%0.00

what I received was a poor quality tumbler with the engraving off centre

No quality control

Quality was disappointing

Thickness12%−0.04

Quite thick glass

too thick for my liking

The glass is thin

Gifting Purpose8%+0.26

box ripped so be careful if a gift

No way would I give it as a present like I intended to

It was too late to change it as it was part of a gift

Strength6%−0.03

I haven't had a chance to use it even once because it's so delicate it cracks

Love

Quality-Overall27%0.00

Quality glasses

Excellent product

Good quality glasses

Gifting Purpose16%+0.26

Good gift

Brought as a gift

a gift for a family member who loved it

Value For Money13%+2.42

reasonably priced

Excellent value for money

Good price

Size-Overall9%−0.08

Nice size

Fabulous sized glasses

These glasses do actually fit the bill

Engraving/Paint/Sublimation7%+1.06

The engraving was lovely

Very pleased with the engraved whisky glass

Gorgeous engraved glass

Return

0.6% Return rate 70% Fixable by listing

Size-Overall59%▆▇▆██▅

Not because of any inherent flaws - just that I considered them too big

Too small

These glasses are small

Quality-Overall10%▁▁█▃▆▆

what I received was a poor quality tumbler with the engraving off centre

No quality control

Quality was disappointing

Advertised Vs Actual Product7%▁█▄▁▁▆
Gifting Purpose7%▁▁▄▁▁█

box ripped so be careful if a gift

No way would I give it as a present like I intended to

It was too late to change it as it was part of a gift

Value For Money4%▁▁▁▃▁█

FAQ

Common Brandy Glass questions

Answered from the same tracked data.