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Brabantia Ironing Board Cover Size D

Fail

The top 5 brands take 100% of clicks, so Brabantia Ironing Board Cover Size D is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£54K/yr20K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
82%top-5 click share · 2 brands · 46 sellers

Flapen Score

Brabantia Ironing Board Cover Size D against its category

The dotted line is the Home & Garden average. Past it, Brabantia Ironing Board Cover Size D is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brabantia Ironing Board Cover Size D market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brabantia Ironing Board Cover Size D 20K times last year and spent an estimated £54K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
13.1%
Market size, estimated
£54Ka year
Top search term
brabantia ironing board cover size d14K searches a year

02 · Price

A sale here is worth £20.03.

Listings sell for £20.03 on average, from £10.50 to £41.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.03 that is £2K to £5K a year per listing.

Average price
£20.03inside the $15 to $100 sweet spot
Price range
£10.50–£41.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #171 within Irons, Steamers & Accessories. It carries 4,138 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#171in Irons, Steamers & Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,138per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Brabantia Ironing Board Cover Size D products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

46

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brabantia98%
  • Frilodge2%

Demand

Brabantia Ironing Board Cover Size D search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 1.8× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Brabantia Ironing Board Cover Size D

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Difficult to fit to my board”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Brabantia Ironing Board Cover Size D questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data