Brabantia Ironing Board Cover
FailThe top 5 brands take 100% of clicks, so Brabantia Ironing Board Cover is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £150K/yr121K searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 63%top-5 click share · 2 brands · 27 sellers
Flapen Score
Brabantia Ironing Board Cover against its category
The dotted line is the Home & Garden average. Past it, Brabantia Ironing Board Cover is stronger. Inside it, weaker.
Market
The Brabantia Ironing Board Cover market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brabantia Ironing Board Cover 121K times last year and spent an estimated £150K. All 2 brands take every click. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £150Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- brabantia ironing board cover106K searches a year
02 · Price
A sale here is worth £16.46.
Listings sell for £16.46 on average, from £10.50 to £42.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £16.46 that is £4K to £8K a year per listing.
- Average price
- £16.46inside the $15 to $100 sweet spot
- Price range
- £10.50–£42.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Irons, Steamers & Accessories. It carries 3,125 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Irons, Steamers & Accessories
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,125per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Brabantia Ironing Board Cover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brabantia Ironing Board Cover B Complete Set
- Price
- £15.12
- Rating
- 4.6/5
- Reviews
- 1,532
- Age
- 3y ago

Brabantia 2mm Built-in-Foam Ironing Board Cover with Parking Zone (D Board/Titan Oval) Heat-Resistant Non-Slip Cord Fastener
- Price
- £18.74
- Rating
- 4.5/5
- Reviews
- 4,302
- Age
- 16y ago

Brabantia 8mm Thick Underlay Ironing Board Cover (D Board/Morning Breeze) Heat-Resistant Non-Slip Cord Fastener
- Price
- £21.35
- Rating
- 4.5/5
- Reviews
- 4,302
- Age
- 8y ago

Brabantia Ironing Board Cover C 124x45 cm Fresh Breeze | 100% Cotton Top Layer with 8mm Foam Padding for Size C Ironing Boards | Durable Washable and Easy to Install
- Price
- £18.07
- Rating
- 4.7/5
- Reviews
- 270
- Age
- 3y ago

Brabantia 2mm Built-in-Foam Ironing Board Cover (B Board/Neutral Mixed Random Selection) Heat-Resistant Non-Slip Cord Fastener
- Price
- £12.42
- Rating
- 4.4/5
- Reviews
- 733
- Age
- 22y ago
Trending
90-day click momentum
Brabantia 2mm Built-in-Foam Ironing Board Cover (B Board/Neutral Mixed Random Selection) Heat-Resistant Non-Slip Cord Fastener
- Price
- £12.42
- Rating
- 4.4/5
- Reviews
- 733
- Age
- 22y ago

Brabantia 8mm Thick Underlay Ironing Board Cover (A Board/Morning Breeze) Heat-Resistant Non-Slip Durable Cotton & Foam Cord Fastener
- Price
- £14.61
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 8y ago

Brabantia Ironing Board Cover C 124x45 cm Colourful | 1x Random 100% Cotton Top Layer with 2mm Foam Padding for Size C Ironing Boards | Durable Washable and Easy to Install
- Price
- £12.51
- Rating
- 4.4/5
- Reviews
- 8,751
- Age
- 22y ago

Brabantia 8mm Thick Underlay Ironing Board Cover (B Board/Colourful Mixed Random Selection) Heat-Resistant Non-Slip Cord Fastener
- Price
- £15.86
- Rating
- 4.6/5
- Reviews
- 1,532
- Age
- 14y ago

Brabantia 2mm Built-in-Foam Ironing Board Cover (E Board/Neutral Mixed Random Selection) Heat-Resistant Non-Slip Cord Fastener
- Price
- £15.24
- Rating
- 4.4/5
- Reviews
- 3,517
- Age
- 22y ago
Newest
by launch date
Brabantia Complete set - Cover Soothing Sea - Size B - 8mm foam
- Price
- £14.32
- Rating
- 4.6/5
- Reviews
- 1,532
- Age
- 1y ago

Frilodge Ironing Board Covers 135 x 45 140 x 45 cm with Thick Padding
- Price
- £20.41
- Rating
- 4.6/5
- Reviews
- 1,791
- Age
- 1y ago

Brabantia - Ironing Board Cover D with 8 mm Foam Padding Fairtrade Cotton Durable and Easy Fit for Enhanced Ironing Performance New Dawn 135 x 45 cm
- Price
- £19.87
- Rating
- 4.5/5
- Reviews
- 4,302
- Age
- 1y ago

Brabantia Ironing Board Cover B Complete Set
- Price
- £15.12
- Rating
- 4.6/5
- Reviews
- 1,532
- Age
- 3y ago

Brabantia Ironing Board Cover C 124x45 cm Fresh Breeze | 100% Cotton Top Layer with 8mm Foam Padding for Size C Ironing Boards | Durable Washable and Easy to Install
- Price
- £18.07
- Rating
- 4.7/5
- Reviews
- 270
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Brabantia97%
- Frilodge3%
- Open — no brand owns it (0%)
Demand
Brabantia Ironing Board Cover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.7×
Search terms
Top Brabantia Ironing Board Cover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brabantia ironing board cover106K/yr
- brabantia ironing board covers6K/yr
- ironing board covers brabantia6K/yr
- ironing board cover brabantia3K/yr
Reviews and returns
What reviews say buyers love and hate about Brabantia Ironing Board Cover
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's a bit fiddly to fit
Bit messy fitting
Doesnt fit
It is far too thin
Ironing board cover too thin
however its not thick enough to be used alone over the metal board
Poor quality
This was a very poor quality compared to my previous one in blue with a dandelion flower in white this one is rough material so much so I would be reluctant to iron anything delicate
Awful product
getting a cheaper product
not really that good of a price
Expensive
the lack of information from the Amazon site that it is just a top layer
Misleading description
This product is not well described
Love
Great fit as expected from a good product
Excellent fit
Easy to fit
Excellent product
it is well made
Good quality cover
very durable
That said, 8 years is still pretty good
Long lasting and great fit
Lovely thick cover
Very thick material
Good thickness
Great value
Good value
Well worth it
Return
1.8% Return rate 77% Fixable by listing
It's a bit fiddly to fit
Bit messy fitting
Doesnt fit
the lack of information from the Amazon site that it is just a top layer
Misleading description
This product is not well described
Poor quality
This was a very poor quality compared to my previous one in blue with a dandelion flower in white this one is rough material so much so I would be reluctant to iron anything delicate
Awful product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brabantia Ironing Board Cover questions
Answered from the same tracked data.









