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Brabantia Ironing Board Cover

Fail

The top 5 brands take 100% of clicks, so Brabantia Ironing Board Cover is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£150K/yr121K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
63%top-5 click share · 2 brands · 27 sellers

Flapen Score

Brabantia Ironing Board Cover against its category

The dotted line is the Home & Garden average. Past it, Brabantia Ironing Board Cover is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brabantia Ironing Board Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brabantia Ironing Board Cover 121K times last year and spent an estimated £150K. All 2 brands take every click. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
7.5%
Market size, estimated
£150Ka year
Peak month
September1.7× the quietest month
Top search term
brabantia ironing board cover106K searches a year

02 · Price

A sale here is worth £16.46.

Listings sell for £16.46 on average, from £10.50 to £42.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £16.46 that is £4K to £8K a year per listing.

Average price
£16.46inside the $15 to $100 sweet spot
Price range
£10.50–£42.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Irons, Steamers & Accessories. It carries 3,125 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#100in Irons, Steamers & Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,125per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Brabantia Ironing Board Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brabantia97%
  • Frilodge3%
  • Open — no brand owns it (0%)

Demand

Brabantia Ironing Board Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Brabantia Ironing Board Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brabantia ironing board cover106K/yr
  • brabantia ironing board covers6K/yr
  • ironing board covers brabantia6K/yr
  • ironing board cover brabantia3K/yr

Reviews and returns

What reviews say buyers love and hate about Brabantia Ironing Board Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+1.86

It's a bit fiddly to fit

Bit messy fitting

Doesnt fit

Thickness14%−0.18

It is far too thin

Ironing board cover too thin

however its not thick enough to be used alone over the metal board

Quality-Overall12%+1.39

Poor quality

This was a very poor quality compared to my previous one in blue with a dandelion flower in white this one is rough material so much so I would be reluctant to iron anything delicate

Awful product

Value For Money11%+0.38

getting a cheaper product

not really that good of a price

Expensive

Advertised Vs Actual Product6%−0.01

the lack of information from the Amazon site that it is just a top layer

Misleading description

This product is not well described

Love

Size-Overall32%+1.86

Great fit as expected from a good product

Excellent fit

Easy to fit

Quality-Overall29%+1.39

Excellent product

it is well made

Good quality cover

Durability5%+0.31

very durable

That said, 8 years is still pretty good

Long lasting and great fit

Thickness5%−0.18

Lovely thick cover

Very thick material

Good thickness

Value For Money4%+0.38

Great value

Good value

Well worth it

Return

1.8% Return rate 77% Fixable by listing

Size-Overall58%▆█▇▇▇▇

It's a bit fiddly to fit

Bit messy fitting

Doesnt fit

Advertised Vs Actual Product7%█▅▅▃▅▄

the lack of information from the Amazon site that it is just a top layer

Misleading description

This product is not well described

Thin6%▆▂▄█▅▄
Color4%▅█▆▇▅▆
Quality-Overall3%█▄▁▅▆▅

Poor quality

This was a very poor quality compared to my previous one in blue with a dandelion flower in white this one is rough material so much so I would be reluctant to iron anything delicate

Awful product

FAQ

Common Brabantia Ironing Board Cover questions

Answered from the same tracked data.