Brabantia Ironing Board
FailThe top 5 brands take 100% of clicks, so Brabantia Ironing Board is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £207K/yr85K searches / yr
- 90-day growth
- +22.0%search demand this quarter
- Competition
- 68%top-5 click share · 2 brands · 20 sellers
Flapen Score
Brabantia Ironing Board against its category
The dotted line is the Home & Garden average. Past it, Brabantia Ironing Board is stronger. Inside it, weaker.
Market
The Brabantia Ironing Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brabantia Ironing Board 85K times last year and spent an estimated £207K. All 2 brands take every click. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- +22.0%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £207Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- brabantia ironing board66K searches a year
02 · Price
A sale here is worth £56.87.
Listings sell for £56.87 on average, from £18.74 to £72.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £56.87 that is £6K to £14K a year per listing.
- Average price
- £56.87inside the $15 to $100 sweet spot
- Price range
- £18.74–£72.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£14K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Irons, Steamers & Accessories. It carries 2,207 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #68in Irons, Steamers & Accessories
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,207per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Brabantia Ironing Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brabantia - Ironing Board B - With Steam Iron Rest - Adjustable in Height - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Foldable - Ice Water - 124x38 cm
- Price
- £43.00
- Rating
- 4.6/5
- Reviews
- 3,152
- Age
- 16y ago

Brabantia - Ironing Board D - Integrated Steam Iron Rest - Adjustable Height with Transport Lock - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Foldable XL Unit - Titan Oval - 135x45 cm
- Price
- £64.36
- Rating
- 4.6/5
- Reviews
- 3,791
- Age
- 18y ago

Brabantia - Ironing Board C - Flexible Steam Iron Rest - Adjustable in Height - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Solid Foldable Unit - Denim Black - 124x45 cm
- Price
- £64.98
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 5y ago

Brabantia - Ironing Board C - Extra Large Steam Unit Holder - Adjustable Height - Non-Slip Rubber Feet - 100% Fairtrade Cotton Cover with Foam Layer - Foldable XL Unit - New Dawn - Size C (124x45 cm)
- Price
- £68.62
- Rating
- 4.6/5
- Reviews
- 5,141
- Age
- 1y ago

Brabantia - Ironing Board A - With Steam Iron Rest - Adjustable in Height - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Foldable - Denim Black - 110x30 cm
- Price
- £45.25
- Rating
- 4.5/5
- Reviews
- 395
- Age
- 6y ago
Trending
90-day click momentum
Brabantia - Ironing Board B - with Steam Iron Rest - Medium & Foldable - Adjustable Height - Non-Slip Feet Cotton Cover - Child & Transport Lock - Titan Oval - 124 x 38 cm
- Price
- £64.80
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 9y ago

Brabantia 134449 Ironing Board Denim Black Size B (124 x 38 cm)
- Price
- £56.83
- Rating
- 4.6/5
- Reviews
- 3,152
- Age
- 6y ago

Brabantia - Ironing Board D - Integrated Steam Iron Rest - Adjustable Height with Transport Lock - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Foldable XL Unit - Titan Oval - 135x45 cm
- Price
- £64.36
- Rating
- 4.6/5
- Reviews
- 3,791
- Age
- 18y ago

Brabantia - Ironing Board B - With Steam Iron Rest - Adjustable in Height - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Foldable - Ice Water - 124x38 cm
- Price
- £43.00
- Rating
- 4.6/5
- Reviews
- 3,152
- Age
- 16y ago

Brabantia - Ironing Board C - Extra Large Steam Unit Holder - Adjustable Height - Non-Slip Rubber Feet - 100% Fairtrade Cotton Cover with Foam Layer - Foldable XL Unit - New Dawn - Size C (124x45 cm)
- Price
- £68.62
- Rating
- 4.6/5
- Reviews
- 5,141
- Age
- 1y ago
Newest
by launch date
Brabantia Ironing Board B 124x38cm - Denim Grey | 100% Fairtrade Cotton | 8mm Foam Layer | Stable & Anti-Wobble Frame | Foldable with Adjustable Height & Solid Steam Iron Rest
- Price
- £63.24
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago

Brabantia Ironing Board B 124x38cm - Denim Black | 100% Fairtrade Cotton | Stable & Anti-Wobble Frame | Foldable with Adjustable Height & Solid Steam Iron Rest | Fairtrade & C2C Certified
- Price
- £54.53
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 1y ago

Brabantia Ironing Board D 135x45cm - Denim Black | 100% Fairtrade Cotton | XL Ironing Board & Wide Surface | Heat Resistant Zone for Steam Generators | Foldable Iron Table & Sit-Down Use
- Price
- £72.55
- Rating
- 4.6/5
- Reviews
- 3,791
- Age
- 1y ago

Brabantia Ironing Board C 124x45cm - Denim Grey | 100% Fairtrade Cotton | Stable & Large Ironing Board | Foldable with Adjustable Height & Solid Steam Iron Rest | Fairtrade & C2C Certified
- Price
- £71.18
- Rating
- 4.6/5
- Reviews
- 5,141
- Age
- 1y ago

Brabantia - Ironing Board C - Extra Large Steam Unit Holder - Adjustable Height - Non-Slip Rubber Feet - 100% Fairtrade Cotton Cover with Foam Layer - Foldable XL Unit - New Dawn - Size C (124x45 cm)
- Price
- £68.62
- Rating
- 4.6/5
- Reviews
- 5,141
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Brabantia99%
- happhom1%
Demand
Brabantia Ironing Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Brabantia Ironing Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brabantia ironing board66K/yr
- ironing board brabantia8K/yr
- brabantia ironing board c6K/yr
- ironing boards brabantia6K/yr
Reviews and returns
What reviews say buyers love and hate about Brabantia Ironing Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke
It broke after a year
Considering it fell apart while taking from my cupboard
Expensive
Not worth the money
Disappointing for the cost
Also this is very cheap make
Poor quality
a lot better quality a little tricky to erect
Difficult to fit to my board
bigger
Granted it is too big for any cupboard that I have
Just too heavy for me that''s all
Also a bit heavy
heavy
Love
The ironing board itself is excellent
Excellent bit of kit
Good quality
Strong and sturdy board
well built and stable
Very sturdy
my clothes fit tjis thing spot on
fits well the same as my 12 year old one
Fits behind a door
Affordable price
excellent value for money
Well worth the money
Easy to use
yet still easy to store away
Makes ironing easier
Return
2.7% Return rate 59% Fixable by listing
Difficult to fit to my board
bigger
Granted it is too big for any cupboard that I have
Just too heavy for me that''s all
Also a bit heavy
heavy
wobbly
The legs were very wobbly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brabantia Ironing Board questions
Answered from the same tracked data.









