brabantia ironing board
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible£18.74–£72.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£56.87avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,207.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay£207K£207K/yr · 85K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, brabantia ironing board is a £207K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
brabantia ironing board market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £171K–£227K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Brabantia99%
- happhom1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top brabantia ironing board search terms
- brabantia ironing board66K/yr
- ironing board brabantia8K/yr
- brabantia ironing board c6K/yr
- ironing boards brabantia6K/yr
Top brabantia ironing board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brabantia - Ironing Board B - With Steam Iron Rest - Adjustable in Height - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Foldable - Ice Water - 124x38 cm
Brabantia£43.004.6★3,152 rev
Brabantia - Ironing Board D - Integrated Steam Iron Rest - Adjustable Height with Transport Lock - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Foldable XL Unit - Titan Oval - 135x45 cm
Brabantia£64.364.6★3,791 rev
Brabantia - Ironing Board C - Flexible Steam Iron Rest - Adjustable in Height - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Solid Foldable Unit - Denim Black - 124x45 cm
Brabantia£64.984.6★425 rev
Brabantia - Ironing Board C - Extra Large Steam Unit Holder - Adjustable Height - Non-Slip Rubber Feet - 100% Fairtrade Cotton Cover with Foam Layer - Foldable XL Unit - New Dawn - Size C (124x45 cm)
Brabantia£68.624.6★5,141 rev
Brabantia - Ironing Board A - With Steam Iron Rest - Adjustable in Height - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Foldable - Denim Black - 110x30 cm
Brabantia£45.254.5★395 rev
Newest
by launch date
Brabantia Ironing Board B 124x38cm - Denim Grey | 100% Fairtrade Cotton | 8mm Foam Layer | Stable & Anti-Wobble Frame | Foldable with Adjustable Height & Solid Steam Iron Rest
Brabantia£63.249 rev
Brabantia Ironing Board B 124x38cm - Denim Black | 100% Fairtrade Cotton | Stable & Anti-Wobble Frame | Foldable with Adjustable Height & Solid Steam Iron Rest | Fairtrade & C2C Certified
Brabantia£54.5349 rev
Brabantia Ironing Board D 135x45cm - Denim Black | 100% Fairtrade Cotton | XL Ironing Board & Wide Surface | Heat Resistant Zone for Steam Generators | Foldable Iron Table & Sit-Down Use
Brabantia£72.553,791 rev
Brabantia Ironing Board C 124x45cm - Denim Grey | 100% Fairtrade Cotton | Stable & Large Ironing Board | Foldable with Adjustable Height & Solid Steam Iron Rest | Fairtrade & C2C Certified
Brabantia£71.185,141 rev
Brabantia - Ironing Board C - Extra Large Steam Unit Holder - Adjustable Height - Non-Slip Rubber Feet - 100% Fairtrade Cotton Cover with Foam Layer - Foldable XL Unit - New Dawn - Size C (124x45 cm)
Brabantia£68.625,141 rev
Trending
90-day click momentum
Brabantia - Ironing Board B - with Steam Iron Rest - Medium & Foldable - Adjustable Height - Non-Slip Feet Cotton Cover - Child & Transport Lock - Titan Oval - 124 x 38 cm
Brabantia£64.804.4★
Brabantia 134449 Ironing Board Denim Black Size B (124 x 38 cm)
Brabantia£56.834.6★
Brabantia - Ironing Board D - Integrated Steam Iron Rest - Adjustable Height with Transport Lock - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Foldable XL Unit - Titan Oval - 135x45 cm
Brabantia£64.364.6★
Brabantia - Ironing Board B - With Steam Iron Rest - Adjustable in Height - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Foldable - Ice Water - 124x38 cm
Brabantia£43.004.6★
Brabantia - Ironing Board C - Extra Large Steam Unit Holder - Adjustable Height - Non-Slip Rubber Feet - 100% Fairtrade Cotton Cover with Foam Layer - Foldable XL Unit - New Dawn - Size C (124x45 cm)
Brabantia£68.624.6★
What buyers say about brabantia ironing board
What buyers praise and complain about, mined from review topics.What buyers love
“The ironing board itself is excellent”
“Strong and sturdy board”
“my clothes fit tjis thing spot on”
“Affordable price”
“Easy to use”
“Sturdy and well built”
“As described”
“well built and sturdy”
“The adjustable height options are great”
“Makes the board like new again”
What buyers complain about
“Broke”
“Expensive”
“Also this is very cheap make”
“Difficult to fit to my board”
“Just too heavy for me that''s all”
“Very thin”
“awkward to set up compared to my large D Brabantia table”
“wobbly”
“alas the mechanism has failed too often these last few months”
“Literally, only used it 3 times since bought in two months and the board won't lock, it alodes down”
Top return reasons
Common questions
- Is brabantia ironing board profitable to sell on Amazon United Kingdom?
- The niche generates £207K/yr across 18 tracked products. 90-day search growth is +22.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the brabantia ironing board niche?
- 2 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brabantia ironing board?
- Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 2.7%.
- When does demand for brabantia ironing board peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the brabantia ironing board niche?
- Listings span £18.74–£72.55; the average listing price is £56.87 (sweet spot $15–$100). The average incumbent carries 2,207 reviews — the moat a new listing must climb.