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Brabantia Ironing Board

Fail

The top 5 brands take 100% of clicks, so Brabantia Ironing Board is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£207K/yr85K searches / yr
90-day growth
+22.0%search demand this quarter
Competition
68%top-5 click share · 2 brands · 20 sellers

Flapen Score

Brabantia Ironing Board against its category

The dotted line is the Home & Garden average. Past it, Brabantia Ironing Board is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brabantia Ironing Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brabantia Ironing Board 85K times last year and spent an estimated £207K. All 2 brands take every click. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+22.0%
Conversion, latest week
4.3%
Market size, estimated
£207Ka year
Peak month
October1.6× the quietest month
Top search term
brabantia ironing board66K searches a year

02 · Price

A sale here is worth £56.87.

Listings sell for £56.87 on average, from £18.74 to £72.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £56.87 that is £6K to £14K a year per listing.

Average price
£56.87inside the $15 to $100 sweet spot
Price range
£18.74–£72.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Irons, Steamers & Accessories. It carries 2,207 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#68in Irons, Steamers & Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,207per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Brabantia Ironing Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brabantia99%
  • happhom1%

Demand

Brabantia Ironing Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Brabantia Ironing Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brabantia ironing board66K/yr
  • ironing board brabantia8K/yr
  • brabantia ironing board c6K/yr
  • ironing boards brabantia6K/yr

Reviews and returns

What reviews say buyers love and hate about Brabantia Ironing Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.20

Broke

It broke after a year

Considering it fell apart while taking from my cupboard

Value For Money13%−0.07

Expensive

Not worth the money

Disappointing for the cost

Quality-Overall13%+1.53

Also this is very cheap make

Poor quality

a lot better quality a little tricky to erect

Size-Overall10%+0.24

Difficult to fit to my board

bigger

Granted it is too big for any cupboard that I have

Weight Heavy7%

Just too heavy for me that''s all

Also a bit heavy

heavy

Love

Quality-Overall27%+1.53

The ironing board itself is excellent

Excellent bit of kit

Good quality

Strength21%+1.24

Strong and sturdy board

well built and stable

Very sturdy

Size-Overall8%+0.24

my clothes fit tjis thing spot on

fits well the same as my 12 year old one

Fits behind a door

Value For Money7%−0.07

Affordable price

excellent value for money

Well worth the money

Ease Of Use5%

Easy to use

yet still easy to store away

Makes ironing easier

Return

2.7% Return rate 59% Fixable by listing

Size-Overall40%▅▆▅█▇▆

Difficult to fit to my board

bigger

Granted it is too big for any cupboard that I have

Advertised Vs Actual Product9%▇█▇▃▅▅
Weight Heavy7%▄▄▆▇█▆

Just too heavy for me that''s all

Also a bit heavy

heavy

Defective Material/Parts6%█▄▆▆▆▅
Strength6%█▆▄▃▅▅

wobbly

The legs were very wobbly

FAQ

Common Brabantia Ironing Board questions

Answered from the same tracked data.