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Boys Party Invitations

Fail

Prices span $3.15–$7.73, mostly outside the sweet spot, so Boys Party Invitations is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£32K/yr78K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
48%top-5 click share · 18 brands · 23 sellers

Flapen Score

Boys Party Invitations against its category

The dotted line is the Home & Garden average. Past it, Boys Party Invitations is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Party Invitations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Party Invitations 78K times last year and spent an estimated £32K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
8.0%
Market size, estimated
£32Ka year
Peak month
January4.3× the quietest month
Top search term
birthday invitations for boys25K searches a year

02 · Price

A sale here is worth £5.14.

Listings sell for £5.14 on average, from £3.15 to £7.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £5.14 that is £514 to £1K a year per listing.

Average price
£5.14under the $15 to $100 sweet spot
Price range
£3.15–£7.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£514–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #57 within Party Supplies. It carries 167 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#57in Party Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
167per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Boys Party Invitations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

23

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

35%

  • the lazy panda card company16%
  • Absolutely Yours16%
  • PartiKraft13%
  • Stuff48%
  • Xinfin6%
  • BestaFiesta5%

Demand

Boys Party Invitations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 4.3×

Search terms

Top Boys Party Invitations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birthday invitations for boys25K/yr
  • party invites boys16K/yr
  • boys party invitations17K/yr
  • boys birthday invitations5K/yr
  • boys party invites4K/yr
  • birthday invites boys4K/yr
  • party invitations kids boys4K/yr
  • boys birthday party invitations3K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Party Invitations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+3.58

couldn't believe how cheap they were for such good quality

Thickness17%−0.02

Thin

Very thin

Paper Quality11%−0.03

Very thin paper

very thin paper

Print Quality11%−0.03

Quality of the print is not great at all

Love

Quality-Overall44%+3.58

Ordered for my son's birthday party, arrived quickly and very good quality

The cards are good quality

Brilliant quality

Advertised Vs Actual Product12%+0.43

As per picture

does the job

As described

Value For Money8%+0.58

Envelopes Included: Getting 20 matching envelopes included at this price point is fantastic value

Great value for money

Value

Design-Overall7%−0.07

Eye-Catching Neon Design: The vibrant

The design is nice

The design has lovely colours

Fun/Entertainment Experience7%+0.03

Super fun for any gaming fan

fun, and appealing to children, and there was plenty of space to write all the party details

Great for the little gamers

Return

0.4% Return rate 22% Fixable by listing

Value For Money17%█▁▁▁▁▁
Thin17%▁▁█▆▁▁
Advertised Vs Actual Product17%▁▁▁▃█▁
Design-Overall11%▁▁█▁▁▁
Print Quality8%█▇▁▁▁▁

Quality of the print is not great at all

FAQ

Common Boys Party Invitations questions

Answered from the same tracked data.