Is boys party invitations profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (47/100).

How competitive is the boys party invitations niche?

18 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in boys party invitations?

Top complaints mined from reviews: Quality-Overall, Thickness, Paper Quality. The return rate is 0.4%.

When does demand for boys party invitations peak?

Demand peaks in Jan–Sep–Oct; the busiest month runs 4.3× the quietest.

What does it cost to enter the boys party invitations niche?

Listings span £3.15–£7.73; the average listing price is £5.14 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.

boys party invitations

Skip it

Prices mostly outside the sweet spot ($3.15–$7.73) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great166.9

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.14

avg listing price — sweet spot $15–$100

Market size

Bad£32K

£32K/yr · 78K searches

Price range

Bad£3.15–£7.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, boys party invitations is a £32K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

boys party invitations market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £26K–£31K; units × avg price
Conversion rate: 8.0%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 1.9%
Avg brand age: 24 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

35%

the lazy panda card company16%
Absolutely Yours16%
PartiKraft13%
Stuff48%
Xinfin6%
BestaFiesta5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 4.3×

Open Trend

Top boys party invitations search terms

birthday invitations for boys25K/yr -2.7%5.5% conv.
party invites boys16K/yr +5.3%6.3% conv.
boys party invitations17K/yr -32.1%5.1% conv.
boys birthday invitations5K/yr -16.2%5.5% conv.
boys party invites4K/yr -7.9%5.9% conv.
birthday invites boys4K/yr +3.6%7.3% conv.
party invitations kids boys4K/yr -15.7%3.3% conv.
boys birthday party invitations3K/yr -12.3%3.7% conv.

All search terms

Top boys party invitations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

the lazy panda card company 15 x Kids Party Invitations Gaming Invites for Gamers Party Children

the lazy panda card company£3.414.6★111 rev

PartiKraft 12 x Comic Superhero Style Birthday Party Invitations (Invitations Only)

PartiKraft£3.404.6★443 rev

Party Invitations Pack of 36. Blue Starburst Themed Invitation with Matching envelopes. 120 x 172mm. Party Invites Birthday Party Invitations. Suitable for All Ages.

Absolutely Yours£5.914.8★293 rev

Xinfin 20pcs Video Gaming Birthday Kids Party Invitations Game Theme Party-Invites for Boys Childrens Party Decoration Supplies Double-Sided

Xinfin£5.124.3★59 rev

Huxters 14 pcs Video Gaming Birthday Kids Party Invitations for Boys Game Theme Party-Invites Childrens Parties Supplies Block Themed Survival Mode Double-Sided (MC Gamer)

Huxters£4.144.6★84 rev

Newest

by launch date

Gaming Birthday Party Invitations for Kids Video Gamer Theme Cards Double-Sided 20 Pack with Stickers Childrens Bday Invites for Kids Boys & Girls School Activities 10 * 15cm Size

Zefrorden£4.681 rev

3mo ago

PartiKraft (Pack of 15) Bright Gamer Gaming Controller Birthday Party Invitations - Made in the UK (Invitations Only - No Envelopes)

PartiKraft£3.462 rev

4mo ago

Funnlot 12PCS Gaming Party Invitations Kids Double-Sided Birthday Invitations for Boys Girls Party Invites for School Activities Birthday Game Themed Party Ages 3+

Funnlot£5.345 rev

6mo ago

20Pcs Neon Party Invitations Neon Birthday Invitation Cards with Envelopes Double Sided Design Invitation Cards Rainbow Party Invites for Boys Girls Colourful Invitations Card for Any Occasion

LianSinGo£5.756 rev

8mo ago

HOMANGA Birthday Invitations for Boys 20PCS Birthday Party Invitation Cards with Envelopes Party Invites for Kids Childrens Parties Supplies - 10x15cm (Blue Double-sided)

HOMANGA£5.159 rev

1y ago

What buyers say about boys party invitations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall44%

“Ordered for my son's birthday party, arrived quickly and very good quality”

Advertised Vs Actual Product12%

“As per picture”

Value For Money8%

“Envelopes Included: Getting 20 matching envelopes included at this price point is fantastic value”

Design-Overall7%

“Eye-Catching Neon Design: The vibrant”

Fun/Entertainment Experience7%

“Super fun for any gaming fan”

Color5%

“The colour is really nice”

Print Quality3%

“with bright printing”

Paper Quality3%

“Nice multicoloured paper bags bought for my grandsons party for cake and bits and bobs”

Writing Experience3%

“Great quality easy to write on Great value for money”

Thickness2%

“thickness”

What buyers complain about

Quality-Overall33%

“couldn't believe how cheap they were for such good quality”

Thickness17%

“Thin”

Paper Quality11%

“Very thin paper”

Print Quality11%

“Quality of the print is not great at all”

Top return reasons

Value For Money17%

Thin17%

Advertised Vs Actual Product17%

Design-Overall11%

Print Quality8%

Paper Quality8%

Quality-Overall6%

Size-Overall6%

Flexibility6%

Strength6%

Common questions

Is boys party invitations profitable to sell on Amazon United Kingdom?: The niche generates £32K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (47/100).
How competitive is the boys party invitations niche?: 18 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in boys party invitations?: Top complaints mined from reviews: Quality-Overall, Thickness, Paper Quality. The return rate is 0.4%.
When does demand for boys party invitations peak?: Demand peaks in Jan–Sep–Oct; the busiest month runs 4.3× the quietest.
What does it cost to enter the boys party invitations niche?: Listings span £3.15–£7.73; the average listing price is £5.14 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.