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Boys Craft Kits

Fail

Demand is soft, at -24.3% this quarter, so Boys Craft Kits is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£60K/yr170K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
38%top-5 click share · 29 brands · 100 sellers

Flapen Score

Boys Craft Kits against its category

The dotted line is the Home & Garden average. Past it, Boys Craft Kits is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Craft Kits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Craft Kits 170K times last year and spent an estimated £60K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
3.5%
Market size, estimated
£60Ka year
Peak month
December7.7× the quietest month
Top search term
boys craft kits24K searches a year

02 · Price

A sale here is worth £10.19.

Listings sell for £10.19 on average, from £4.85 to £18.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.19 that is £0 to £1K a year per listing.

Average price
£10.19under the $15 to $100 sweet spot
Price range
£4.85–£18.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #36 within Mosaic Making. It carries 2,077 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
13.4%
Average rank
#36in Mosaic Making
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,077per listing
Listings tracked
43

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Boys Craft Kits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

100

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

38%

Top 20: 78%

Open market

35%

  • Galt32%
  • JOYIN9%
  • Skillmatics8%
  • Hiqiku6%
  • Klever Kits6%
  • K'NEX4%

Demand

Boys Craft Kits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Boys Craft Kits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys craft kits24K/yr
  • crafts for boys22K/yr
  • boys crafts18K/yr
  • craft kits for boys17K/yr
  • boys arts and crafts14K/yr
  • boys craft11K/yr
  • arts and crafts for boys13K/yr
  • craft for boys7K/yr
  • creative gifts for boys14K/yr
  • kids arts and crafts sets for boys10K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Craft Kits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.13

Very small parts

Really small

Small box

Quality-Overall9%+0.56

was really disappointed with the quality

Rubbish product

Returned as very small and poor quality

Value For Money8%+0.22

I did find it quite pricey

expensive

not worth the price

Adhesion/Stickiness5%−0.03

Very sticky

not very sticky

Others were overly sticky

Gifting Purpose4%+1.25

which is very disappointing when it is intended as a childs birthday gift

Look a sad looking birthdat present so disappointing

also damage as it was meant for a gift

Love

Fun/Entertainment Experience26%+1.42

Cute and entertaining

Fun for kids

Great toy

Gifting Purpose18%+1.25

Brilliant gift

Interesting gift

It was a gift

Quality-Overall12%+0.56

Good quality and easy to make

Good quality

Excellent kit

Value For Money10%+0.22

Worth it

Good value

Good value for money

Ease Of Use5%+0.38

Ease of use

It's fairly straightforward to use

easy to follow

Return

0.6% Return rate 35% Fixable by listing

Size-Overall26%▅▆██▆▆

Very small parts

Really small

Small box

Gifting Purpose23%█▅▇▇█▇

which is very disappointing when it is intended as a childs birthday gift

Look a sad looking birthdat present so disappointing

also damage as it was meant for a gift

Quality-Overall8%▃▇▅▂▃█

was really disappointed with the quality

Rubbish product

Returned as very small and poor quality

Defective Material/Parts7%▇██▆█▆

Item came damaged and opened

motor problem

Value For Money7%█▇▅▄▆▄

I did find it quite pricey

expensive

not worth the price

FAQ

Common Boys Craft Kits questions

Answered from the same tracked data.