Box Frame
FailDemand is soft, at -19.7% this quarter, so Box Frame is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £133K/yr498K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 45%top-5 click share · 26 brands · 32 sellers
Flapen Score
Box Frame against its category
The dotted line is the Home & Garden average. Past it, Box Frame is stronger. Inside it, weaker.
Market
The Box Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Box Frame 498K times last year and spent an estimated £133K. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 498K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £133Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- shadow box frame123K searches a year
02 · Price
A sale here is worth £10.38.
Listings sell for £10.38 on average, from £4.90 to £23.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.38 that is £3K to £5K a year per listing.
- Average price
- £10.38under the $15 to $100 sweet spot
- Price range
- £4.90–£23.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #54 within Photo Albums, Frames & Accessories. It carries 539 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 92%
- Out of stock, average day
- 3.4%
- Average rank
- #54in Photo Albums, Frames & Accessories
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 539per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 5 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Box Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WISYOK 3D Shadow Box Frame 8× 8 3 cm Deep Box Frame Black Wooden
- Price
- £6.95
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 1y ago
ASelected 3D Shadow Box Frame White 8x8 inch Picture Frame 1.2 Inch Deep Box Frames Wooden Display Box for Crafts Photos Artworks Bouquet Memory Tickets
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1y ago
Amazon Basics Rectangular Wooden Shadow Box/Picture Frame 28 cm x 35.5 cm Black
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 346
- Age
- 9mo ago
8x8 Shadow Box Frame White Deep Square Display Frame for Photos
- Price
- £6.54
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 3y ago
WISYOK 3D Shadow Box Frame 8× 8 3 cm Deep Box Frame White Wooden
- Price
- £6.93
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago
Trending
90-day click momentum
MGLIFEULA4 Shadow Box Frame with Real Glass Panel & Soft Linen Back
- Price
- £8.53
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 3mo ago
MUXIUNT 8x8 Inch Shadow Box Frame with Real Glass Panel & Soft Linen Back
- Price
- £8.20
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 6mo ago
WISYOK 3D Shadow Box Frame A3 3 cm Deep Box Frame White Wooden
- Price
- £13.57
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 10mo ago
WISYOK 3D Shadow Box Frame A4 3 cm Deep Box Frame White Wooden
- Price
- £8.35
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 10mo ago
WISYOK 3D Shadow Box Frame A3 3 cm Deep Box Frame Black Wooden
- Price
- £13.34
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 10mo ago
Newest
by launch dateMGLIFEULA4 Shadow Box Frame with Real Glass Panel & Soft Linen Back
- Price
- £8.53
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 3mo ago
MUXIUNT 8x8 Inch Shadow Box Frame with Real Glass Panel & Soft Linen Back
- Price
- £8.20
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 6mo ago
Amazon Basics Rectangular Wooden Shadow Box/Picture Frame 28 cm x 35.5 cm Black
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 346
- Age
- 9mo ago
WISYOK 3D Shadow Box Frame A3 3 cm Deep Box Frame Black Wooden
- Price
- £13.34
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 10mo ago
WISYOK 3D Shadow Box Frame A3 3 cm Deep Box Frame White Wooden
- Price
- £13.57
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
32
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
45%
Top 20: 83%
Open market
32%
- WISYOK28%
- ASelected11%
- Amazon Basics8%
- XREE8%
- sunmeg6%
- Hacaroa6%
Demand
Box Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Box Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shadow box frame123K/yr
- box frame101K/yr
- shadow box38K/yr
- box frames for crafts 3d deep32K/yr
- box frames25K/yr
- deep box frame20K/yr
- deep box frames19K/yr
- display frame16K/yr
- shadow box frames13K/yr
- deep picture frames box display16K/yr
Reviews and returns
What reviews say buyers love and hate about Box Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap and nasty and is just plastic instead of glass
so is plastic
Plastic not glass
When I put the picture in the box frame it came apart on one of the joints so I had to glue it
The frame came with a crack on it
The quilling wouldn't allow for a normal frame as it would have been crushed
May be slightly small depending on need
The corner framing is tight
This wasn't quite as big as I needed it to be
which isnt ideal if you are framing something for a gift - which I had intended
The frame looks much more expensive than it is
waste of money
Love
Great frames
Good frame
Very sturdy frame
These are very well made indeed
Decent quality
The build quality is great
Excellent value
Worth it
Good value
Better than expected
Exactly what I needed
As described
Good display
Perfect as display boxes
it gives the whole display a much higher quality feel
Return
2.0% Return rate 60% Fixable by listing
May be slightly small depending on need
The corner framing is tight
This wasn't quite as big as I needed it to be
When I put the picture in the box frame it came apart on one of the joints so I had to glue it
The frame came with a crack on it
The quilling wouldn't allow for a normal frame as it would have been crushed
Quality poor compared to others I have purchased and more expensive
Quality could be improved
not very thick rim for attaching mirror plates/D-rings
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Box Frame questions
Answered from the same tracked data.