bows for gift wrapping
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.10–$10.09) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great163.38avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£89K£89K/yr · 371K searches
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.05avg listing price — sweet spot $15–$100
Price range
Bad£2.10–£10.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bows for gift wrapping is a £89K/yr Amazon United Kingdom market (371K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
bows for gift wrapping market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £101K–£126K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 23.2%
- Avg brand age
- 23 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
44
Top-5 brand share
42%
Top 20: 84%
Top-5 click share
34%
Top 20: 75%
Open market
53%
- Zhenle12%
- Monqueen10%
- HOTUT8%
- woric6%
- Dalababa6%
- Glick5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.0×
Top bows for gift wrapping search terms
- bows for gift wrapping98K/yr
- pull bows40K/yr
- gift bow20K/yr
- gift bows47K/yr
- gift bows for presents24K/yr
- pull bows for gift wrapping28K/yr
- pull bow11K/yr
- present bow9K/yr
- bow for present8K/yr
- present bows21K/yr
Top bows for gift wrapping products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Realjoy 100Pcs Pull Bows for Gift Wrapping 10 Colors
Zhenle£3.674.4★273 rev
HOTUT 12 Pcs Large Organza Pull Bow (6 Inch) Mixed Color Organza Pull Bows for Gift Wrapping Ribbon Bow Present Wrapping Pull Bow with Ribbon for Wedding Cars Party Decorations Birthday Christmas
HOTUT£5.884.4★180 rev
woric 16 Pull Bows 6 Inch Large Gift Wrapping Bows Mixed Colours
woric£6.284.5★46 rev
Tumihua 150-Pack Small Pull Bows for Gift Wrapping 25cm Reusable Bows with Assorted Colors Small Pull Bows Decorations for Presents Party Home Wedding Family & Business Use
Tumihua£3.814.4★81 rev
6 PCS Bows for Gift Wrapping 6 Wrap Gift Bow for Gifts Baskets Ribbon Birthday Bows for Gift Wrapping Bows Supplies Pull String Bows for Christmas Tree Gift Cabinet Bows Presents (Lotus Root Pink)
Monqueen£3.854.6★16 rev
Newest
by launch date
8 Pcs Large Pull Bows 6 Inches Organza Bows for Gift Wrapping Big Bow for Present Wedding Birthday Valentines Day Flower Gift Boxes Decoration
chiying£4.255 rev
150 Pcs Pull Bows Pull Bows for Gift Wrapping 25cm Wrapping Pulls Bow Ribbon Reusable Bow with Assorted Colors for Christmas New Year Birthday Wedding Thanksgiving Party Ornament
GKLILOV£4.636 rev
70PCS Colorful Gift Wrapping Bows 2 Inch Small Self-Adhesive Metallic Foil Bows for Christmas Presents Gift Wrapping Weddings Mothers Day Valentines Day Flower Bouquets Craft (Multicolor)
Zhowyeemeng£5.115 rev
Dalababa 10 Pcs Curly Ribbon Bows for Gift Wrapping 4 Inch Spiral Satin Gift Bows for Christmas Wedding Birthday Party Wall Decorations Crafting - Colourful
Dalababa£4.9712 rev
Dalababa 10 Pcs Pull Bows for Gift Wrapping 4.3 Inch Solid Colour Ribbon Bows for Wedding Christmas Valentine Birthday Party Present Baskets Decoration - Pale Pink
Dalababa£4.5139 rev
Trending
90-day click momentum8 Pcs Large Pull Bows 6 Inches Organza Bows for Gift Wrapping Big Bow for Present Wedding Birthday Valentines Day Flower Gift Boxes Decoration
chiying£4.255.0★
Dalababa 10 Pcs Curly Ribbon Bows for Gift Wrapping 4 Inch Spiral Satin Gift Bows for Christmas Wedding Birthday Party Wall Decorations Crafting - Colourful
Dalababa£4.974.7★
Glick Luxury Bow & Curling Ribbon for Gift Wrapping Arts & Crafts Aqua Bow 7cm x 7cm Aqua Ribbon 10 metres
Glick£2.104.8★
Zoe Deco - Happy Birthday Car Bow - Red 30 Inch / 76 cm - Giant Car Bow Pre-Printed with Happy Birthday - Large Gift Wrapping for Huge Present
Zoe Deco£10.094.0★
70PCS Colorful Gift Wrapping Bows 2 Inch Small Self-Adhesive Metallic Foil Bows for Christmas Presents Gift Wrapping Weddings Mothers Day Valentines Day Flower Bouquets Craft (Multicolor)
Zhowyeemeng£5.113.9★
What buyers say about bows for gift wrapping
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely colours very pretty”
“Value for money”
“Good quality and very easy to use it, I'm really happy with it”
“Easy to use”
“Looks beautiful on my presents”
“Very pleased,they are lovely big bows,excellent price”
“Easy to assemble”
“Exactly as advertised”
“The bows look lovely on gift boxes, baskets, and bottles”
“Good adhesive”
What buyers complain about
“these items were not fit for purpose”
“No instructions, bow broke”
“Buy cheap get cheap all bows fell apart recommend do not buy”
“Very delicate break easy”
“break easy”
“Not of use”
“was damaged and did not pull together properly”
“Misleading”
“Couldn't do bows”
“total waste of money”
Top return reasons
Common questions
- Is bows for gift wrapping profitable to sell on Amazon United Kingdom?
- The niche generates £89K/yr across 50 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the bows for gift wrapping niche?
- 38 brands and 44 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in bows for gift wrapping?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 0.7%.
- When does demand for bows for gift wrapping peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.0× the quietest.
- What does it cost to enter the bows for gift wrapping niche?
- Listings span £2.10–£10.09; the average listing price is £5.05 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.