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Bowls Set of 6

Fail

Shoppers spend only $25K a year here, so Bowls Set of 6 is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£25K/yr44K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
46%top-5 click share · 20 brands · 34 sellers

Flapen Score

Bowls Set of 6 against its category

The dotted line is the Home & Garden average. Past it, Bowls Set of 6 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bowls Set of 6 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bowls Set of 6 44K times last year and spent an estimated £25K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
3.5%
Market size, estimated
£25Ka year
Peak month
December2.9× the quietest month
Top search term
white bowls20K searches a year

02 · Price

A sale here is worth £15.79.

Listings sell for £15.79 on average, from £8.63 to £28.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.79 that is £0 to £2K a year per listing.

Average price
£15.79inside the $15 to $100 sweet spot
Price range
£8.63–£28.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #80 within Dishware & Serving Pieces. It carries 870 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
78%
Out of stock, average day
11.2%
Average rank
#80in Dishware & Serving Pieces
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
870per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bowls Set of 6 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£993£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

34

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

28%

  • Argon Tableware30%
  • MALACASA12%
  • Maison & White11%
  • Winlauyet7%
  • Olympia6%
  • MAGNA RETAIL5%

Demand

Bowls Set of 6 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Bowls Set of 6 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white bowls20K/yr
  • white cereal bowls9K/yr
  • white bowl6K/yr
  • white bowls set of 65K/yr
  • white soup bowls4K/yr

Reviews and returns

What reviews say buyers love and hate about Bowls Set of 6

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.21

To small for cereals

Too small

Small nut bowls

Color9%−0.10

Nice size off white in colour so disappointed

an off white ivory which isnt what I wanted

They are also not white

Advertised Vs Actual Product4%−0.02

Needs to state plastic. When i purchased, it did not state they were plastic. I still. use them for various things, however not as actual pasta bowls.

Ease Of Cleaning4%−0.02

unable to remove it

Thickness2%

they are not as thick

Love

Quality-Overall30%+2.95

Fantastic quality

The bowls are very good quality

Good quality bowls

Value For Money15%+0.99

Good price

Excellent value

Worth the money

Size-Overall13%−0.21

Good size

fit the dish washer perfectly

Nice size dishes

Advertised Vs Actual Product8%−0.02

As described

Just right

Just the job

Strength4%+0.14

Sturdy and perfect

so strong

holds food 🤣 very strong

Return

1.7% Return rate 87% Fixable by listing

Size-Overall81%█▇▇▇▇█

To small for cereals

Too small

Small nut bowls

Material Quality7%▃▇█▅▇▃
Color3%▆▇▄█▃▄

Nice size off white in colour so disappointed

an off white ivory which isnt what I wanted

They are also not white

Quality-Overall2%▅██▃▅▂

Not the best

Weight Heavy2%▁▇▄▃█▃

FAQ

Common Bowls Set of 6 questions

Answered from the same tracked data.