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Bowls Set of 6

Fail

Shoppers spend an estimated $25K a year here, so Bowls Set of 6 is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£25K/yr44K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
46%top-5 click share · 20 brands · 34 sellers

Flapen Score

Bowls Set of 6 against its category

The dotted line is the Home & Garden average. Past it, Bowls Set of 6 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bowls Set of 6 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bowls Set of 6 44K times last year and spent an estimated £25K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
3.5%
Market size, estimated
£25Ka year
Peak month
December2.9× the quietest month
Top search term
white bowls20K searches a year

02 · Price

A sale here is worth £15.79.

Listings sell for £15.79 on average, from £8.63 to £28.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.79 that is £0 to £2K a year per listing.

Average price
£15.79inside the $15 to $100 sweet spot
Price range
£8.63–£28.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #80 within Dishware & Serving Pieces. It carries 870 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
78%
Out of stock, average day
11.2%
Average rank
#80in Dishware & Serving Pieces
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
870per listing
Listings tracked
32

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bowls Set of 6 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£993£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

34

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 90%

Open market

28%

  • Argon Tableware30%
  • MALACASA12%
  • Maison & White11%
  • Winlauyet7%
  • Olympia6%
  • MAGNA RETAIL5%

Demand

Bowls Set of 6 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Bowls Set of 6 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white bowls20K/yr
  • white cereal bowls9K/yr
  • white bowl6K/yr
  • white bowls set of 65K/yr
  • white soup bowls4K/yr

Reviews and returns

What reviews say buyers love and hate about Bowls Set of 6

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Size-Overall”
1.7%of orders come back
“To small for cereals”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bowls Set of 6 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data