Bowl
MaybeThe top 5 brands take only 29% of clicks. But demand is soft, at -18.8% this quarter, so Bowl is a Maybe.
- Flapen Score
- 61 / 100Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 5161
- Market size
- £630K/yr1.6M searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 26%top-5 click share · 68 brands · 180 sellers
Flapen Score
Bowl against its category
The dotted line is the Home & Garden average. Past it, Bowl is stronger. Inside it, weaker.
Market
The Bowl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bowl 1.6M times last year and spent an estimated £630K. The top 5 brands take 29% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £630K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £630Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- bowls306K searches a year
02 · Price
A sale here is worth £11.98.
Listings sell for £11.98 on average, from £1.30 to £26.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £11.98 that is £3K to £6K a year per listing.
- Average price
- £11.98under the $15 to $100 sweet spot
- Price range
- £1.30–£26.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #67 within Dishware & Serving Pieces. It carries 870 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 90%
- Out of stock, average day
- 11.2%
- Average rank
- #67in Dishware & Serving Pieces
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 870per listing
- Listings tracked
- 97
04 · Newcomers
Amazon counts 3 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Bowl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Argon Tableware 6X White Cereal Bowls 18cm (7) - Classic Breakfast Soup Ramen & Dessert Bowls - Durable Everyday Crockery for Home & Restaurants - Microwave & Dishwasher Safe
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 1,396
- Age
- 6y ago

Vital Baby Nourish Perfectly Simple Bowls Stackable BPA-Free EarthSmart Biodegradable Microwave & Dishwasher Safe Everyday Feeding Bowls for Toddlers & Adults 6m+ 5 Pack
- Price
- £3.03
- Rating
- 4.8/5
- Reviews
- 5,021
- Age
- 1y ago

Large Porcelain Cereal & Soup Bowls Set of 4 600ml White Bowls for Breakfast Pasta Salad & Noodles | Microwave Dishwasher & Oven Safe | M&W
- Price
- £14.16
- Rating
- 4.6/5
- Reviews
- 1,138
- Age
- 7y ago

Maidyna Cereal Bowls Unbreakable Set of 4 Large Soup Bowls for Adults & Kids Safe for Dishwasher & Microwave Eco-Friendly Reusable
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 2y ago

Ikea 204.613.78 Kalas Pack of 6 Plastic Bowl Dishes Multi Coloured Pastel
- Price
- £3.16
- Rating
- 4.5/5
- Reviews
- 1,756
- Age
- 5y ago
Trending
90-day click momentum
6pc KALAS Plastic Bowls Set of 6 Multicolour Round 12cm x 9cm Lightweight
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Senshuomy Stainless Steel Mixing Bowls Set 3 Pcs (23cm/20cm/17cm) Duty One-Piece Construction Non-Slip Bottom Brushed Finish Ideal as Mixing Bowls for Baking Dough Kneading Salad & Food Prep
- Price
- £8.56
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 9mo ago

Ava Nord Stoneware Ceramic Cereal Bowls Set of 4 21 oz | Lead-Free Cadmium-Free | Microwave and Dishwasher Safe | for Soup Salad Rice Dessert Ice Cream | Nordic Design | Terracotta/Sage Ash
- Price
- £22.93
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 1y ago

Argon Tableware 12x White Cereal Bowls 18cm (7) - Classic Breakfast Soup Ramen & Dessert Bowls - Durable Everyday Crockery for Home & Restaurants - Microwave & Dishwasher Safe
- Price
- £19.76
- Rating
- 4.6/5
- Reviews
- 1,396
- Age
- 9y ago

Vital Baby Nourish Perfectly Simple Bowls Stackable BPA-Free EarthSmart Biodegradable Microwave & Dishwasher Safe Everyday Feeding Bowls for Toddlers & Adults 6m+ 5 Pack
- Price
- £3.03
- Rating
- 4.8/5
- Reviews
- 5,021
- Age
- 1y ago
Newest
by launch date
6pc KALAS Plastic Bowls Set of 6 Multicolour Round 12cm x 9cm Lightweight
- Price
- £4.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

TEYIAN 8Pcs Plastic Bowl Sets 26 OZ Unbreakable Reusable Serving Bowls Cereal Bowls Soup Bowl Microwave and Dishwasher Safe 4 Colour
- Price
- £8.26
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 8mo ago

Senshuomy Stainless Steel Mixing Bowls Set 3 Pcs (23cm/20cm/17cm) Duty One-Piece Construction Non-Slip Bottom Brushed Finish Ideal as Mixing Bowls for Baking Dough Kneading Salad & Food Prep
- Price
- £8.56
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 9mo ago

Ava Nord Stoneware Ceramic Cereal Bowls Set of 4 21 oz | Lead-Free Cadmium-Free | Microwave and Dishwasher Safe | for Soup Salad Rice Dessert Ice Cream | Nordic Design | Terracotta/Sage Ash
- Price
- £22.93
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 1y ago

Wrova Reusable Plastic Bowl Sets 8 PCS Unbreakable Cereal Bowl 26 OZ Microwave and Dishwasher Safe Bowl Sets for Camping and Picnic Lightweight Kitchen Bowls for Serving Soup Oatmeal and Fruit-Multi
- Price
- £10.64
- Rating
- 4.8/5
- Reviews
- 134
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
68 falling
Sellers
180
Top-5 brand share
29%
Top 20: 66%
Top-5 click share
26%
Top 20: 55%
Open market
66%
- Argon Tableware9%
- Vital Baby6%
- Maison & White5%
- vancasso5%
- Maidyna4%
- IKEA4%
Demand
Bowl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Bowl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bowls306K/yr
- plastic bowls153K/yr
- bowl220K/yr
- cereal bowl144K/yr
- cereal bowls87K/yr
- dessert bowls99K/yr
- soup bowl149K/yr
- ceramic bowl49K/yr
- soup bowls93K/yr
- breakfast bowls36K/yr
Reviews and returns
What reviews say buyers love and hate about Bowl
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the size was wrong
Bigger than they look
They are tiny
Not the best
Poor quality
Disappointing they arrived smashed as lovely quality
Not true to the title
advertised wrong
the product listing is quite misleading
low quality plastics
Wish I'd look properly didn't realise they where plastic
Plastic
you feel you should wash and keep them
dirty like they have been used
unable to remove it
Love
Excellent product
Good quality bowls
Good quality bowls
Great size
Very useful size
a great size for what I needed them for
Good price
Excellent value
Great value
Exactly as pictured
Just what I needed
As described
Beautiful colours
Good colour
Vibrant Colours
Return
1.0% Return rate 81% Fixable by listing
the size was wrong
Bigger than they look
They are tiny
low quality plastics
Wish I'd look properly didn't realise they where plastic
Plastic
Not the best
Poor quality
Disappointing they arrived smashed as lovely quality
items appear to be seconds as defects in colour quality
The colour fades inside
not stark white
Not true to the title
advertised wrong
the product listing is quite misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bowl questions
Answered from the same tracked data.









