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Bowl

Maybe

The top 5 brands take only 29% of clicks. But demand is soft, at -18.8% this quarter, so Bowl is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£630K/yr1.6M searches / yr
90-day growth
-18.8%search demand this quarter
Competition
26%top-5 click share · 68 brands · 180 sellers

Flapen Score

Bowl against its category

The dotted line is the Home & Garden average. Past it, Bowl is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bowl 1.6M times last year and spent an estimated £630K. The top 5 brands take 29% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £630K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
3.3%
Market size, estimated
£630Ka year
Peak month
October1.6× the quietest month
Top search term
bowls306K searches a year

02 · Price

A sale here is worth £11.98.

Listings sell for £11.98 on average, from £1.30 to £26.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £11.98 that is £3K to £6K a year per listing.

Average price
£11.98under the $15 to $100 sweet spot
Price range
£1.30–£26.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #67 within Dishware & Serving Pieces. It carries 870 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
90%
Out of stock, average day
11.2%
Average rank
#67in Dishware & Serving Pieces
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
870per listing
Listings tracked
97

04 · Newcomers

Amazon counts 3 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

180

Top-5 brand share

29%

Top 20: 66%

Top-5 click share

26%

Top 20: 55%

Open market

66%

  • Argon Tableware9%
  • Vital Baby6%
  • Maison & White5%
  • vancasso5%
  • Maidyna4%
  • IKEA4%

Demand

Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bowls306K/yr
  • plastic bowls153K/yr
  • bowl220K/yr
  • cereal bowl144K/yr
  • cereal bowls87K/yr
  • dessert bowls99K/yr
  • soup bowl149K/yr
  • ceramic bowl49K/yr
  • soup bowls93K/yr
  • breakfast bowls36K/yr

Reviews and returns

What reviews say buyers love and hate about Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.21

the size was wrong

Bigger than they look

They are tiny

Quality-Overall6%+1.21

Not the best

Poor quality

Disappointing they arrived smashed as lovely quality

Advertised Vs Actual Product4%

Not true to the title

advertised wrong

the product listing is quite misleading

Material Quality4%−0.02

low quality plastics

Wish I'd look properly didn't realise they where plastic

Plastic

Ease Of Cleaning3%+0.13

you feel you should wash and keep them

dirty like they have been used

unable to remove it

Love

Quality-Overall19%+1.21

Excellent product

Good quality bowls

Good quality bowls

Size-Overall14%−0.21

Great size

Very useful size

a great size for what I needed them for

Value For Money13%+1.66

Good price

Excellent value

Great value

Advertised Vs Actual Product8%

Exactly as pictured

Just what I needed

As described

Color7%+0.14

Beautiful colours

Good colour

Vibrant Colours

Return

1.0% Return rate 81% Fixable by listing

Size-Overall72%▇▇█▇██

the size was wrong

Bigger than they look

They are tiny

Material Quality10%▇▇█▆▇▄

low quality plastics

Wish I'd look properly didn't realise they where plastic

Plastic

Quality-Overall3%▆▄█▇▅█

Not the best

Poor quality

Disappointing they arrived smashed as lovely quality

Color3%▆█▃▅▂▄

items appear to be seconds as defects in colour quality

The colour fades inside

not stark white

Advertised Vs Actual Product2%▄▇▄██▃

Not true to the title

advertised wrong

the product listing is quite misleading

FAQ

Common Bowl questions

Answered from the same tracked data.