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Bowl

Maybe

The top 5 brands take only 29% of clicks. But demand is soft, at -18.8% this quarter, so Bowl is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£630K/yr1.6M searches / yr
90-day growth
-18.8%search demand this quarter
Competition
26%top-5 click share · 68 brands · 180 sellers

Flapen Score

Bowl against its category

The dotted line is the Home & Garden average. Past it, Bowl is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bowl 1.6M times last year and spent an estimated £630K. The top 5 brands take 29% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £630K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
3.3%
Market size, estimated
£630Ka year
Peak month
October1.6× the quietest month
Top search term
bowls306K searches a year

02 · Price

A sale here is worth £11.98.

Listings sell for £11.98 on average, from £1.30 to £26.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £11.98 that is £3K to £6K a year per listing.

Average price
£11.98under the $15 to $100 sweet spot
Price range
£1.30–£26.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #67 within Dishware & Serving Pieces. It carries 870 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
90%
Out of stock, average day
11.2%
Average rank
#67in Dishware & Serving Pieces
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
870per listing
Listings tracked
97

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bowl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

180

Est. top-5 brand share

29%

Top 20: 66%

Est. top-5 click share

26%

Top 20: 55%

Open market

66%

  • Argon Tableware9%
  • Vital Baby6%
  • Maison & White5%
  • vancasso5%
  • Maidyna4%
  • IKEA4%

Demand

Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bowl search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bowls306K/yr
  • plastic bowls153K/yr
  • bowl220K/yr
  • cereal bowl144K/yr
  • cereal bowls87K/yr
  • dessert bowls99K/yr
  • soup bowl149K/yr
  • ceramic bowl49K/yr
  • soup bowls93K/yr
  • breakfast bowls36K/yr

Reviews and returns

What reviews say buyers love and hate about Bowl

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
1.0%of orders come back
“the size was wrong”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bowl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data