Boucle Chair
FailBuyers convert on only 0.4% of searches, so Boucle Chair is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £40K/yr172K searches / yr
- 90-day growth
- -32.4%search demand this quarter
- Competition
- 30%top-5 click share · 36 brands · 40 sellers
Flapen Score
Boucle Chair against its category
The dotted line is the Home & Garden average. Past it, Boucle Chair is stronger. Inside it, weaker.
Market
The Boucle Chair market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boucle Chair 172K times last year and spent an estimated £40K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 172K
- Growth, 90 days vs prior 90
- -32.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £40Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- boucle chair94K searches a year
02 · Price
A sale here is worth £65.32.
Listings sell for £65.32 on average, from £19.12 to £179.87. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £65.32 that is £0 to £7K a year per listing.
- Average price
- £65.32inside the $15 to $100 sweet spot
- Price range
- £19.12–£179.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #83 within Furniture. It carries 185 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 36%
- Out of stock, average day
- 23.5%
- Average rank
- #83in Furniture
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 185per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 8 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Boucle Chair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BLOOM BLENDS Teddy Boucle Tub Chair with Hidden Storage Round Vanity Seat with Curved Back and Lift-Off Lid Wooden Frame 150kg 46 x 62 cm Off White
- Price
- £36.57
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 8mo ago
Yaheetech Modern Tub Chair Boucle Fabric Living Room Armchair Side Vanity Chair with Curved High Back and Thick Soft Padded Seat for Bedroom Makeup Reading Nook Ivory
- Price
- £60.13
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 2y ago
Armchair Tub Chair Boucle Vanity Chair Shell Accent Chairs with Gold Plating Metal Legs Leisure Single Sofa Dressing Chairs for Home Office Bedroom Living Room Dining Room White
- Price
- £59.39
- Rating
- 4.8/5
- Reviews
- 271
- Age
- 5y ago
Yaheetech Tub Chair Fuzzy Accent Armchair Sherpa Fabric Club Chair Boucle Barrel Chair Upholstered for Living Room Office Reception Cafe Bar Ivory
- Price
- £67.06
- Rating
- 4.6/5
- Reviews
- 528
- Age
- 4y ago
Yaheetech Tub Chair Modern Boucle Fabric Vanity Chair Cozy Accent Chair with Metal Legs and Lumbar Pillow Upholstered Armchair for Living Room Makeup Room Bedroom White
- Price
- £71.09
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 2y ago
Trending
90-day click momentum
VASAGLE Dining Chair Petal Shaped Backrest Upholstered Velvet Vanity Chair Loads 150 kg Steel Legs for Kitchen Living Room Bedroom Cream White KDC099W101
- Price
- £41.68
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 3mo ago
MALOL Boucle Accent Chair with Ottoman Storage Box Set of 1 Wooden Frame Armchair with Footstool Single Sofa Chair Arm Chairs for Living Room Bedroom Reading Spaces Office Cream
- Price
- £105.46
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 3mo ago
BLOOM BLENDS Teddy Boucle Tub Chair with Hidden Storage Round Vanity Seat with Curved Back and Lift-Off Lid Wooden Frame 150kg 46 x 62 cm Off White
- Price
- £36.57
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 8mo ago
Yaheetech Velvet Armchair Accent Tub Chair with Metal Legs Cute Vanity Chair with Shell Shaped Backrest for Living Room/Bedroom/Dressing Table/Office Beige
- Price
- £53.11
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 4mo ago
COLAMY Living Room Armchairs Upholstered Sherpa Accent Chair Comfy Round Arm Chair with 3 Legs Single Sofa Chair with Lounge Seat for Bedroom/Office/Reading Spaces (Cream Set of 1)
- Price
- £85.57
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 1y ago
Newest
by launch dateVASAGLE Dining Chair Petal Shaped Backrest Upholstered Velvet Vanity Chair Loads 150 kg Steel Legs for Kitchen Living Room Bedroom Cream White KDC099W101
- Price
- £41.68
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 3mo ago
MALOL Boucle Accent Chair with Ottoman Storage Box Set of 1 Wooden Frame Armchair with Footstool Single Sofa Chair Arm Chairs for Living Room Bedroom Reading Spaces Office Cream
- Price
- £105.46
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 3mo ago
Yaheetech Velvet Armchair Accent Tub Chair with Metal Legs Cute Vanity Chair with Shell Shaped Backrest for Living Room/Bedroom/Dressing Table/Office Beige
- Price
- £53.11
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 4mo ago
INMOZATA White Teddy Boucle Chair - Modern Upholstered Vanity Chair with Gold Metal Legs Compact Armless Dressing Table Chair for Bedroom Living Room & Dressing Room (White)
- Price
- £32.22
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 5mo ago
Bonnlo Accent Chair Soild Wood Padding Lounge Armchairs Occasional Reading Chair with Cushions and Lumbar Pillow Armchairs for Living Room Bedroom Guest Room
- Price
- £78.96
- Rating
- 3.9/5
- Reviews
- 51
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
36 rising
Sellers
40
Top-5 brand share
57%
Top 20: 89%
Top-5 click share
30%
Top 20: 62%
Open market
40%
- Yaheetech34%
- BLOOM BLENDS10%
- joolihome living6%
- Bonnlo3%
- chairus3%
- Ya-Home3%
Demand
Boucle Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Search terms
Top Boucle Chair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boucle chair94K/yr
- beige chair24K/yr
- teddy chair19K/yr
- orange chair15K/yr
- cream bedroom chair6K/yr
- hallway chair5K/yr
- cream boucle chair5K/yr
- sherpa chair4K/yr
Reviews and returns
What reviews say buyers love and hate about Boucle Chair
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Tiny chair
It is a bit wide
it's uncomfortable
But the backrest is very uncomfortable
Not very comfortable for long periods of time, paid return
would of been better if it was a bit higher
Too low
Very low seating height
the workmanship is poor
Extremely poor quality
the lid was my only concern was poor quality- the two parts were coming awsy
Looks expensive
i was considering it a overpriced product
Not necessarily a good buy
Love
So comfy
comfortable to use
very comfortable chair
Easy to put together
Easy to assemble
Easy to use and set up
Very pleased with the quality of this chair
Good quality and delivered on time
Brilliant quality
Worth the money
Good value
Excellent value
It is a firm seat
Seems sturdy
Good sturdy chair
Return
0.2% Return rate 62% Fixable by listing
Too small
Tiny chair
It is a bit wide
it's uncomfortable
But the backrest is very uncomfortable
Not very comfortable for long periods of time, paid return
the workmanship is poor
Extremely poor quality
the lid was my only concern was poor quality- the two parts were coming awsy
would of been better if it was a bit higher
Too low
Very low seating height
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boucle Chair questions
Answered from the same tracked data.