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Bottle Storage

Fail

Shoppers spend only $28K a year here, so Bottle Storage is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£28K/yr98K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
55%top-5 click share · 19 brands · 28 sellers

Flapen Score

Bottle Storage against its category

The dotted line is the Home & Garden average. Past it, Bottle Storage is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bottle Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bottle Storage 98K times last year and spent an estimated £28K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.8%
Market size, estimated
£28Ka year
Peak month
January1.9× the quietest month
Top search term
bottle storage31K searches a year

02 · Price

A sale here is worth £15.71.

Listings sell for £15.71 on average, from £4.11 to £36.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.71 that is £0 to £2K a year per listing.

Average price
£15.71inside the $15 to $100 sweet spot
Price range
£4.11–£36.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #356 within Kitchen Storage Accessories. It carries 711 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
89%
Out of stock, average day
12.4%
Average rank
#356in Kitchen Storage Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
711per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Bottle Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

28

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

27%

  • Lifewit25%
  • YOOTUKL17%
  • SpaceAid13%
  • Vtopmart9%
  • mepure5%
  • WORLUDE4%

Demand

Bottle Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Bottle Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bottle storage31K/yr
  • bottle organizer17K/yr
  • water bottle storage16K/yr
  • water bottle organiser9K/yr
  • bottle organiser5K/yr
  • water bottle rack5K/yr
  • bottle rack for cupboard3K/yr
  • water bottle storage rack2K/yr
  • bottle storage rack3K/yr
  • water bottle organiser for cupboard3K/yr

Reviews and returns

What reviews say buyers love and hate about Bottle Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength16%−0.12

Quite fragile

A bit flimsy

Not sturdy

Size-Overall10%+0.49

Just didnt fit in my fridge

Another issue is the size

Would give 5 stars if ever so slightly larger

Quality-Overall6%+0.17

Disappointing Quality and Not as Practical as Expected

Poor quality

the product is poor

Assembly/Installation6%+0.41

It was a little tricky to put together

hard to assemble

No instructions on how to put it together

Ease Of Use5%−0.01

Not suitable for use

Not useful

Love

Storage Capacity14%+1.66

Good storage

Helpful storage units

storage

Quality-Overall12%+0.17

Build quality is solid

Amazing quality

Its not flimsy very good quality

Strength11%−0.12

It is sturdy

Easily assembled and sturdy materials

Sturdy and easy to set up

Assembly/Installation11%+0.41

easy to put together

Easily assembled

Assembly is straightforward

Size-Overall9%+0.49

Fits really well

Fits perfectly under my sink

Fit very well under the sink

Return

1.4% Return rate 71% Fixable by listing

Size-Overall60%█▇▇▅▆▆

Just didnt fit in my fridge

Another issue is the size

Would give 5 stars if ever so slightly larger

Strength5%▂▇█▄▅▅

Quite fragile

A bit flimsy

Not sturdy

Defective Material/Parts5%▄█▇▃▅▃
Quality-Overall4%▃▁▇▂▃█

Disappointing Quality and Not as Practical as Expected

Poor quality

the product is poor

Assembly/Installation3%▅▁▁█▆▃

It was a little tricky to put together

hard to assemble

No instructions on how to put it together

FAQ

Common Bottle Storage questions

Answered from the same tracked data.