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Boston Shaker

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $43K a year here, so Boston Shaker is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£43K/yr39K searches / yr
90-day growth
+24.2%search demand this quarter
Competition
62%top-5 click share · 18 brands · 38 sellers

Flapen Score

Boston Shaker against its category

The dotted line is the Home & Garden average. Past it, Boston Shaker is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boston Shaker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boston Shaker 39K times last year and spent an estimated £43K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+24.2%
Conversion, latest week
8.1%
Market size, estimated
£43Ka year
Peak month
December3.6× the quietest month
Top search term
boston shaker26K searches a year

02 · Price

A sale here is worth £13.86.

Listings sell for £13.86 on average, from £6.79 to £29.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.86 that is £1K to £3K a year per listing.

Average price
£13.86under the $15 to $100 sweet spot
Price range
£6.79–£29.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #50 within Barware. It carries 2,076 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
16.8%
Average rank
#50in Barware
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,076per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Boston Shaker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

38

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

  • Beaumont24%
  • WOTOR20%
  • LEEGOHI14%
  • Perjoy10%
  • INNÔPLUS5%
  • Chabrias Ltd5%

Demand

Boston Shaker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Reviews and returns

What reviews say buyers love and hate about Boston Shaker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.03

However the fitting is a bit off so have to be careful so as to drink

the measure comes up a bit short

Rusts/Corrodes20%−0.13

it leaves rust rings in my stainless steel sink

Never seen stainless steel leave rust marks before

Quality-Overall20%−0.16

Poor quality

Leak-Proof7%

Some people say it leaks

Love

Quality-Overall24%−0.16

Very well made

Great quality

It's ok, the glass is good quality

Value For Money22%+1.10

Good Value

Well worth the money

Great value

Advertised Vs Actual Product16%+0.86

Just what I needed

Better than expected

It definitely does the job

Ease Of Use9%+0.99

Easy to use

it's easy to open

so that will be handy

Size-Overall6%−0.03

Fits perfectly together

Fit together well

Return

0.5% Return rate 31% Fixable by listing

Size-Overall22%▁▁█▄█▃

However the fitting is a bit off so have to be careful so as to drink

the measure comes up a bit short

Gifting Purpose13%▁▁█▁▁▃
Quality-Overall11%█▁▁▅▁▂

Poor quality

Leak-Proof9%▂█▁▁▁▁

Some people say it leaks

Ease Of Use7%▁▁▁▄█▁

FAQ

Common Boston Shaker questions

Answered from the same tracked data.