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Bosch Mixer

Fail

The top 5 brands take 100% of clicks, so Bosch Mixer is a Fail.

Flapen Score
25
25 / 100
Ranks 5,685 of 5,777 Home & Garden niches · −26 vs the category median of 51
Market size
£45K/yr39K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
87%top-5 click share · 3 brands · 37 sellers

Flapen Score

Bosch Mixer against its category

The dotted line is the Home & Garden average. Past it, Bosch Mixer is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Mixer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bosch Mixer 39K times last year and spent an estimated £45K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
0.8%
Market size, estimated
£45Ka year
Peak month
November2.8× the quietest month
Top search term
bosch mixer18K searches a year

02 · Price

A sale here is worth £150.98.

Listings sell for £150.98 on average, from £20.93 to £397.63. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £150.98 that is £0 to £15K a year per listing.

Average price
£150.98above the $15 to $100 sweet spot
Price range
£20.93–£397.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£15K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #38 within Small Kitchen Appliances. It carries 698 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
10.0%
Average rank
#38in Small Kitchen Appliances
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
698per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bosch Mixer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Bosch94%
  • Morphy Richards4%
  • Kenwood2%

Demand

Bosch Mixer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Bosch Mixer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch mixer18K/yr
  • bosch stand mixer12K/yr
  • bosch mum55K/yr
  • bosch food mixer4K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Mixer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Mixing/Blending24%+0.87

Blender is ridiculous

its difficult to push from left to right when youre mixing

the power of the blended is too much for it

Quality-Overall19%−0.14

they are of such flimsy quality

Very cheap and rubbish quality

Very poor quality

Durability13%−0.10

Broke after a few uses

It broke after a year

Broken already

Smell6%−0.07

motor smells

smell like a desil machine which I dont like and very noisy

Strength6%−0.02

Not powerful enough

It is not a sturdy product

not so powerful

Love

Mixing/Blending25%+0.87

gives a thorough mix

A superb hand held mixer

Great mixer

Value For Money18%+1.61

Value for money

Excellent value for money

good price too

Ease Of Use10%+0.75

Easy to use

It is very straightforward to use

They did this with ease

Quality-Overall8%−0.14

A great product from Bosch

Highly rated Brand

Great product

Design-Overall6%−0.07

The design looks like it would be perfect for my needs

Sleek design, powerful moter

It's a very sophisticated unit

Return

3.3% Return rate 22% Fixable by listing

Functionality-Overall19%█▇▄█▄▇
Size-Overall13%█▂█▇▆▄
Strength9%█▄▃▂▃▂

Not powerful enough

It is not a sturdy product

not so powerful

Quality-Overall8%▁▄▅▂▁█

they are of such flimsy quality

Very cheap and rubbish quality

Very poor quality

Add-Ons/Attachments7%▄▅▄▄█▁

This time when the mixture is in the bowl the attachments are not mixing all the mixture so will try another make

Wife really didnt like the attachments

Falls Short when it comes to whipping thick batter - Attachments arent built for the job

FAQ

Common Bosch Mixer questions

Answered from the same tracked data.