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Bosch Microwave

Fail

The top 5 brands take 100% of clicks, so Bosch Microwave is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£104K/yr70K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
89%top-5 click share · 3 brands · 18 sellers

Flapen Score

Bosch Microwave against its category

The dotted line is the Home & Garden average. Past it, Bosch Microwave is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bosch Microwave 70K times last year and spent an estimated £104K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
1.2%
Market size, estimated
£104Ka year
Peak month
November2.0× the quietest month
Top search term
bosch microwave39K searches a year

02 · Price

A sale here is worth £125.88.

Listings sell for £125.88 on average, from £58.71 to £310.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £125.88 that is £0 to £13K a year per listing.

Average price
£125.88above the $15 to $100 sweet spot
Price range
£58.71–£310.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Small Kitchen Appliances. It carries 3,206 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Small Kitchen Appliances
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,206per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Bosch Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£16K£31K£47K£63K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Bosch87%
  • Samsung11%
  • Russell Hobbs2%
  • Open — no brand owns it (0%)

Demand

Bosch Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Bosch Microwave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch microwave39K/yr
  • bosch microwave oven13K/yr
  • microwave bosch13K/yr
  • microwave ovens bosch5K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Microwave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.10

Failed just after one year

its broken again

within a few months it had broken

Heating12%−0.07

not heating anything up

Heating up

then within 6 months stopped heating

Quality-Overall12%+1.60

POOR QUALITY

I think this item is more expensive than actual quality of the product

I thought I was purchasing a quality product here are no guarantees Im afraid

Size-Overall8%+0.15

It is too small

should have gone for next size up just for that bit more room

is smaller than my previous one

Noise Level5%−0.02

Loud

making weird noises

make a noise

Love

Quality-Overall28%+1.60

Looks good and feels well made

Excellent product

Id say its been reliable so far

Ease Of Use16%+1.55

Easy to operate

Ease of use

Easy to clean

Value For Money13%+0.62

Excellent value for money

Good price

Worth it for the price

Design-Overall10%+0.16

Well designed

Stylish

Excellent stylish product

Advertised Vs Actual Product6%+0.35

Works as expected

what I ordered great

IT WAS WHAT I WANTED

Return

2.9% Return rate 51% Fixable by listing

Size-Overall42%▆▇██▅▇

It is too small

should have gone for next size up just for that bit more room

is smaller than my previous one

Heating15%██▅▅▅▆

not heating anything up

Heating up

then within 6 months stopped heating

Functionality-Overall8%▂▅▆▅█▂
Defective Material/Parts6%▇▄▇▃█▅
Noise Level4%▇█▇▆▅▇

Loud

making weird noises

make a noise

FAQ

Common Bosch Microwave questions

Answered from the same tracked data.