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Bosch Hand Blender

Fail

The top 5 brands take 100% of clicks, so Bosch Hand Blender is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£212K/yr95K searches / yr
90-day growth
-47.6%search demand this quarter
Competition
69%top-5 click share · 5 brands · 88 sellers

Flapen Score

Bosch Hand Blender against its category

The dotted line is the Home & Garden average. Past it, Bosch Hand Blender is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Hand Blender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bosch Hand Blender 95K times last year and spent an estimated £212K. All 5 brands take every click. Demand peaks in Jan–Mar–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-47.6%
Conversion, latest week
5.4%
Market size, estimated
£212Ka year
Peak month
December2.1× the quietest month
Top search term
bosch hand blender29K searches a year

02 · Price

A sale here is worth £40.85.

Listings sell for £40.85 on average, from £11.90 to £84.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £40.85 that is £4K to £10K a year per listing.

Average price
£40.85inside the $15 to $100 sweet spot
Price range
£11.90–£84.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Small Kitchen Appliances. It carries 2,623 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Small Kitchen Appliances
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,623per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Bosch Hand Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£64K£85K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Bosch93%
  • Braun2%
  • Russell Hobbs2%
  • Tefal2%
  • Amazon Basics2%

Demand

Bosch Hand Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Mar, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Bosch Hand Blender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch hand blender29K/yr
  • bosch blender22K/yr
  • hand blender bosch13K/yr
  • bosch ergomixx hand blender6K/yr
  • bosch ergomixx5K/yr
  • blender bosch4K/yr
  • bosch stick blender4K/yr
  • stick blender bosch3K/yr
  • bosch hand blenders2K/yr
  • bosch hand blender 1000w4K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Hand Blender

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.22

Broken

Broke after one use

Didn't last

Mixing/Blending8%

Doesnt blend anything

the power of the blended is too much for it

Poor quality blender

Quality-Overall8%+1.59

Poor quality blender

Garbage

Bad quality

Ease Of Cleaning5%+0.11

Supposed to come apart for cleaning

hard to clean

you have a problem getting the lid clean

Add-Ons/Attachments4%−0.02

Bad quality dosnt latch to the attachments dosnt blend well just worst purchase of the year for me

The shredding attachment is just uncomfortable to use

Not attaching properly

Love

Quality-Overall20%+1.59

Excellent product

Great build quality for the price

The build quality feels solid

Mixing/Blending15%

Great blender

Nice blender for good price

An excellent mixer

Value For Money13%+0.99

Excellent value

Value for money

Good for the price

Ease Of Use9%+0.61

it will come in handy

easy to control

Easy to use

Ease Of Cleaning7%+0.11

Easy to clean

Cleaning is also straightforward

keep clean

Return

1.6% Return rate 25% Fixable by listing

Size-Overall16%▅▆██▅▇
Functionality-Overall14%▄▇▆▇▅█
Weight Heavy9%▆█▆▅▄▅

Very heavy and doesn't work for blitzing soup with bits

it does make the device a bit heavy

The blender is comparatively weighty

Product Condition8%▄▆▇▄█▅
Add-Ons/Attachments7%█▃▄▇▅▄

Bad quality dosnt latch to the attachments dosnt blend well just worst purchase of the year for me

The shredding attachment is just uncomfortable to use

Not attaching properly

FAQ

Common Bosch Hand Blender questions

Answered from the same tracked data.