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Bosch Air Fryer

Fail

The top 5 brands take 100% of clicks, so Bosch Air Fryer is a Fail.

Flapen Score
27
27 / 100
Ranks 5,644 of 5,777 Home & Garden niches · −24 vs the category median of 51
Market size
£60K/yr38K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
96%top-5 click share · 3 brands · 58 sellers

Flapen Score

Bosch Air Fryer against its category

The dotted line is the Home & Garden average. Past it, Bosch Air Fryer is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Air Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bosch Air Fryer 38K times last year and spent an estimated £60K. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
2.0%
Market size, estimated
£60Ka year
Top search term
bosch air fryer28K searches a year

02 · Price

A sale here is worth £78.85.

Listings sell for £78.85 on average, from £53.00 to £142.14. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At £78.85 that is £8K to £20K a year per listing.

Average price
£78.85inside the $15 to $100 sweet spot
Price range
£53.00–£142.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
£8K–£20K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Small Kitchen Appliances. It carries 515 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#72in Small Kitchen Appliances
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
515per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bosch Air Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Bosch94%
  • PHILIPS4%
  • Ninja2%

Demand

Bosch Air Fryer search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Bosch Air Fryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch air fryer28K/yr
  • air fryer bosch7K/yr
  • bosch air fryer series 63K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Air Fryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.04

I didn't like size

Its big

It is small

Instructions/User Manual/Troubleshooting9%−0.04

No Instructions pretty poor

No instruction booklet

no instructions came with it

Touch/Button Controls4%−0.01

the stop and start button is going to cancel every time I try it and cant find any way to send it back

The controls are very unresponsive

Heat Resistance3%−0.02

very bad when hot

Ease Of Cleaning2%−0.02

get very dirty

These will be impossible to clean

Couldnt even run the initial cleaning routine

Love

Frying Quality19%+1.39

Great little fryer

Brilliant air fryer

Great fryer

Ease Of Use16%+1.37

Easy to use

easy enough to figure out and use

Easy to operate

Quality-Overall13%+0.60

Build quality is excellent

Great build quality

the build quality is excellent

Value For Money7%+0.46

Great price

Well worth it

Good value for money

Ease Of Cleaning6%−0.02

Cleans really easily

The baskets are easy to clean and also, in comparison to the Ninja; less foot sticks onto the metal inlets within the baskets

they clean easily in the sink

Return

2.0% Return rate 61% Fixable by listing

Size-Overall49%▇▆▇▆▆█

I didn't like size

Its big

It is small

Functionality-Overall15%▇████▃
Value For Money6%▁▃▃▆█▂

Not very impressive for the price paid

Its overpriced even with the generous discount

Heating3%▅█▇▁▁▂
Product Condition2%█▅▁▁▄▅

FAQ

Common Bosch Air Fryer questions

Answered from the same tracked data.