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Bosch Air Conditioner

Maybe

Search demand grew >1,000% this quarter. But buyers convert on only 0.3% of searches, so Bosch Air Conditioner is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£70K/yr57K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
66%top-5 click share · 11 brands · 52 sellers

Flapen Score

Bosch Air Conditioner against its category

The dotted line is the Home & Garden average. Past it, Bosch Air Conditioner is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Air Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bosch Air Conditioner 57K times last year and spent an estimated £70K. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.3%
Market size, estimated
£70Ka year
Top search term
bosch air conditioner55K searches a year

02 · Price

A sale here is worth £423.86.

Listings sell for £423.86 on average, from £44.51 to £1060.88. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £423.86 that is £0 to £42K a year per listing.

Average price
£423.86above the $15 to $100 sweet spot
Price range
£44.51–£1060.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£42K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #259 within Heating, Cooling & Air Quality. It carries 245 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
79%
Out of stock, average day
28.3%
Average rank
#259in Heating, Cooling & Air Quality
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
245per listing
Listings tracked
19

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
28 months

Products

Top Bosch Air Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

52

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Bosch Thermotechnik61%
  • DREO9%
  • SereneLife9%
  • EUHOMY4%
  • Temprium4%
  • HUMHOLD3%
  • Open — no brand owns it (5 brands, 11%)

Reviews and returns

What reviews say buyers love and hate about Bosch Air Conditioner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level27%−0.07

Quite noisy

its a bit loud

Very noisy

Value For Money12%

not for this price

A bit pricey

It's not the cheapest

Quality-Overall5%+0.97

Poor quality

Absolutely terrible product

Poor quality control

Durability4%−0.22

it falls apart

Broken within 2 months

already has a hole in it after two uses

Heating4%

when the heat strikes like now its not enough

this doesn't cool it adequately at all

its a bit slow to reduce temperature

Love

Quality-Overall18%+0.97

Great build quality

Excellent product

Easy to set up and brilliant quality

Value For Money12%

Worth the money

Good product for the price

Excellent value for money

Noise Level11%−0.07

Not too noisy

Noise level is great

quiet powerful

Assembly/Installation6%+0.80

Easy to install

easy to set up

Came with a full fitting kit so plumbed in quickly and easily

Ease Of Use5%+0.64

Easy to move around

Easy to use

Easy to operate

Return

0.9% Return rate 12% Fixable by listing

Noise Level24%▁▁▁█▅▅

Quite noisy

its a bit loud

Very noisy

Functionality-Overall13%▁▁▁▆▅█

This doesn't work

It doesn't work very well

Now it works for 15 minutes, shuts off and starts flashing the snowflake symbol

Defective Material/Parts10%▁▇█▁▂▃
Size-Overall10%▁▁▅█▃▂

it is very large

the incorrect-sized fitting included in the box

is actually slightly smaller than the air conditioning unit that I use

Compatibility-Overall5%▁▁█▁▅▄

FAQ

Common Bosch Air Conditioner questions

Answered from the same tracked data.