Is book vase profitable to sell on Amazon United Kingdom?

The niche generates £73K/yr across 54 tracked products. 0 of 35 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the book vase niche?

32 brands and 75 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in book vase?

Top complaints mined from reviews: Size-Overall, Material Quality, Leak-Proof. The return rate is 1.5%.

When does demand for book vase peak?

Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the book vase niche?

Listings span £6.38–£36.93; the average listing price is £12.94 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.

book vase

Worth a look

Shows a thin review moat (113 avg reviews), but soft demand (-29.8% this quarter) keeps it on the watch list.

Review moat

Great112.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Great50%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Price range

Good£6.38–£36.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.94

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£73K

£73K/yr · 259K searches

Growth

Bad-29.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, book vase is a £73K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

book vase market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £39K–£52K; units × avg price
Conversion rate: 2.2%
Avg BSR: #854
Page quality: 0%
Prime: 96%
Sponsored: 98%
Out of stock: 18.9%
Avg brand age: 17 months
Avg seller age: 215 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

32%

Top 20: 73%

Open market

45%

KRYSTHIA14%
RNPKZ12%
Something Different Wholesale11%
Huipalon7%
HOMKULA6%
Generic5%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -29.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top book vase search terms

book vase165K/yr -27.6%1.1% conv.
book vase for flowers36K/yr -38.5%1.7% conv.
book vases12K/yr -21.8%0.9% conv.
book shaped vase9K/yr -10.8%1.4% conv.
glass book vase8K/yr -33.7%1.2% conv.
acrylic book vase9K/yr -32.8%1.2% conv.
book vases uk9K/yr -43.9%1.8% conv.
biblio bloom book vase7K/yr -50.5%0.6% conv.
biblio bloom4K/yr -60.9%0.0% conv.

All search terms

Top book vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KRYSTHIA Book Vase Book Vase for Flowers Acrylic Book Shaped Vases for Tulips Unique Vases for Home Decor Modern Book Lover Gift for Office Living Room Bedroom Bookshelf Dining Table

KRYSTHIA£12.824.5★168 rev

Small Book Shaped Decorative Vase Ceramic Book Vase for Flowers Unique Book Flower Vase Modern Decorative Vase for Home Office Bookshelf Living Room Bedroom Decor

Huipalon£12.024.5★91 rev

HOMKULA Pride and Prejudice Book Vase for Flowers Ceramic Book Shaped Vase for Bookcase or Bookshelf Display - Ideal for Book Lovers (Large)

HOMKULA£17.724.7★67 rev

Poisonous Plants Book Shaped Vase Gothic Ceramic Vase Botanical & Book-Inspired Design Decorative Display for Flowers Gift for Plant & Book Enthusiasts

Something Different Wholesale£9.834.3★36 rev

RNPKZ Ceramic Book Vase for Flower Small Book Shaped Decorative Vase Aesthetic Book Flower Vase Vintage Unique Book Shaped Vase for Bookshelf Dcor Room Home Book Lovers Gifts (Green Little Woman)

RNPKZ£11.964.7★22 rev

Newest

by launch date

Jonuin Book Vase Green Ceramic Book Shaped Vase Small Book Decorative Vases for Flower Modern Decorative Vase for Living Room Office Coffee Table Bookshelf Decor Ideal for Book Lovers

Jonuin£11.030 rev

2mo ago

Ceramic Book Shaped Vase Book Vase for Flowers 9x5x12cm

HETKRVN£10.740 rev

3mo ago

Book Shaped Acrylic Vase Modern Minimalist Decorative Flower Vase for Tulips & Bouquets Clear Book Vase for Bookshelf Living Room Bedroom & Office Desk

HQAYHSZD£10.083 rev

3mo ago

RNPKZ Ceramic Book Vase for Flower Small Book Shaped Decorative Vase Aesthetic Book Flower Vase Vintage Unique Book Shaped Vase for Bookshelf Dcor Room Home Book Lovers Gifts (Green Little Woman)

RNPKZ£11.9622 rev

4mo ago

Green Witch Book Shaped Vase | Ceramic Grimoire Design | Mystical Home Decor

Something Different Wholesale£11.421 rev

6mo ago

What buyers say about book vase

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Seems well made”

Gifting Purpose22%

“Beautiful Gift”

Advertised Vs Actual Product14%

“just as expected”

Value For Money10%

“delicate decorations great value for money too”

Design-Overall10%

“Lovely idea and nice design, great looking vase”

Size-Overall8%

“Nice size”

Storage Capacity2%

“Easy to store”

Strength1%

“The qulity is good”

Plant Growth1%

“Lovely planter”

Ease Of Use1%

“Easy to store”

What buyers complain about

Size-Overall39%

“Much smaller than expected”

Material Quality11%

“Thin cheap tacky plastic”

Leak-Proof10%

“Leaked”

Value For Money9%

“a little cheaper looking than I expected”

Advertised Vs Actual Product9%

“being transparent on the acrylic just didnt look right”

Unsustainable Design5%

“the design was peeling off before I got it out of the box”

Weight Heavy3%

“heavier than thought it would be which was a worry before it arrived due to its shape”

Weight Light1%

“couldnt believe how lightweight it was”

Top return reasons

Size-Overall35%

Defective Material/Parts18%

Quality-Overall10%

Leak-Proof6%

Scratch Resistance5%

Value For Money5%

Material Quality4%

Advertised Vs Actual Product4%

Print Quality2%

Thickness1%

Common questions

Is book vase profitable to sell on Amazon United Kingdom?: The niche generates £73K/yr across 54 tracked products. 0 of 35 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the book vase niche?: 32 brands and 75 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in book vase?: Top complaints mined from reviews: Size-Overall, Material Quality, Leak-Proof. The return rate is 1.5%.
When does demand for book vase peak?: Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the book vase niche?: Listings span £6.38–£36.93; the average listing price is £12.94 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.