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Book Vase

Maybe

The average product has only 113 reviews. But demand is soft, at -29.8% this quarter, so Book Vase is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£73K/yr259K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
32%top-5 click share · 32 brands · 75 sellers

Flapen Score

Book Vase against its category

The dotted line is the Home & Garden average. Past it, Book Vase is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Book Vase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Book Vase 259K times last year and spent an estimated £73K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
2.2%
Market size, estimated
£73Ka year
Peak month
December4.1× the quietest month
Top search term
book vase165K searches a year

02 · Price

A sale here is worth £12.94.

Listings sell for £12.94 on average, from £6.38 to £36.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.94 that is £0 to £1K a year per listing.

Average price
£12.94under the $15 to $100 sweet spot
Price range
£6.38–£36.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #854 within Kitchen Timers. It carries 113 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
96%
Out of stock, average day
18.9%
Average rank
#854in Kitchen Timers
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
113per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 35 launches as successful.

35 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Book Vase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 falling

Sellers

75

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

32%

Top 20: 73%

Open market

45%

  • KRYSTHIA14%
  • RNPKZ12%
  • Something Different Wholesale11%
  • Huipalon7%
  • HOMKULA6%
  • Generic5%

Demand

Book Vase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Book Vase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • book vase165K/yr
  • book vase for flowers36K/yr
  • book vases12K/yr
  • book shaped vase9K/yr
  • glass book vase8K/yr
  • acrylic book vase9K/yr
  • book vases uk9K/yr
  • biblio bloom book vase7K/yr
  • biblio bloom4K/yr

Reviews and returns

What reviews say buyers love and hate about Book Vase

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%+0.41

Much smaller than expected

Its to small to hold flowers

Small

Material Quality11%−0.14

Thin cheap tacky plastic

Rightly or wrongly I expected it would look a little more akin to glass

Plastic and the working difficult to read- returned

Leak-Proof10%

Leaked

It leaks

She's just used it for the first time, and it's leaked

Value For Money9%−0.03

a little cheaper looking than I expected

The price is a little high

Sadly I dont think for me it represents good value I can see the thought behind it

Advertised Vs Actual Product9%0.00

being transparent on the acrylic just didnt look right

False advertising

Not as nice as pictures

Love

Quality-Overall26%+1.48

Seems well made

Lovely quality

Great product

Gifting Purpose22%+1.88

Beautiful Gift

Lovely gift, dual purpose too, vase or ornament

Beautiful gift

Advertised Vs Actual Product14%0.00

just as expected

Exactly as pictured

Exactly what I was hoping for

Value For Money10%−0.03

delicate decorations great value for money too

Good value

Definitely worth the money

Design-Overall10%+0.73

Lovely idea and nice design, great looking vase

Fantastic design

Very pretty design ideal gift for Mothers Day or birthdays any celebration really

Return

1.5% Return rate 42% Fixable by listing

Size-Overall35%▄▄▄█▃▅

Much smaller than expected

Its to small to hold flowers

Small

Defective Material/Parts18%▁▄▇██▂
Quality-Overall10%▅▆▁▁▇█
Leak-Proof6%▆▇▃▁▁█

Leaked

It leaks

She's just used it for the first time, and it's leaked

Scratch Resistance5%▇▁▁▁█▅

FAQ

Common Book Vase questions

Answered from the same tracked data.