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Book Vase

Maybe

The average product has only 113 reviews. But demand is soft, at -29.8% this quarter, so Book Vase is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£73K/yr259K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
32%top-5 click share · 32 brands · 75 sellers

Flapen Score

Book Vase against its category

The dotted line is the Home & Garden average. Past it, Book Vase is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Book Vase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Book Vase 259K times last year and spent an estimated £73K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
2.2%
Market size, estimated
£73Ka year
Peak month
December4.1× the quietest month
Top search term
book vase165K searches a year

02 · Price

A sale here is worth £12.94.

Listings sell for £12.94 on average, from £6.38 to £36.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.94 that is £0 to £1K a year per listing.

Average price
£12.94under the $15 to $100 sweet spot
Price range
£6.38–£36.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #854 within Kitchen Timers. It carries 113 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
96%
Out of stock, average day
18.9%
Average rank
#854in Kitchen Timers
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
113per listing
Listings tracked
54

04 · Newcomers

0 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Book Vase products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 falling

Sellers

75

Est. top-5 brand share

50%

Top 20: 92%

Est. top-5 click share

32%

Top 20: 73%

Open market

45%

  • KRYSTHIA14%
  • RNPKZ12%
  • Something Different Wholesale11%
  • Huipalon7%
  • HOMKULA6%
  • Generic5%

Demand

Book Vase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Book Vase search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • book vase165K/yr
  • book vase for flowers36K/yr
  • book vases12K/yr
  • book shaped vase9K/yr
  • glass book vase8K/yr
  • acrylic book vase9K/yr
  • book vases uk9K/yr
  • biblio bloom book vase7K/yr
  • biblio bloom4K/yr

Reviews and returns

What reviews say buyers love and hate about Book Vase

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Much smaller than expected”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Book Vase questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data