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Boning Knife

Fail

Shoppers spend only $18K a year here, so Boning Knife is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£18K/yr78K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
65%top-5 click share · 11 brands · 13 sellers

Flapen Score

Boning Knife against its category

The dotted line is the Home & Garden average. Past it, Boning Knife is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boning Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boning Knife 78K times last year and spent an estimated £18K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
1.5%
Market size, estimated
£18Ka year
Peak month
December2.6× the quietest month
Top search term
boning knife56K searches a year

02 · Price

A sale here is worth £15.73.

Listings sell for £15.73 on average, from £4.25 to £33.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.73 that is £0 to £2K a year per listing.

Average price
£15.73inside the $15 to $100 sweet spot
Price range
£4.25–£33.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #22 within Kitchen Knives. It carries 1,341 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#22in Kitchen Knives
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,341per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Boning Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

  • Starrett29%
  • Victorinox20%
  • SHAN ZU18%
  • nuovva9%
  • Mercer Culinary8%
  • HOSHANHO6%
  • Open — no brand owns it (5 brands, 10%)

Demand

Boning Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Boning Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boning knife56K/yr
  • victorinox boning knife10K/yr
  • boning knife for meat9K/yr
  • boning knives3K/yr

Reviews and returns

What reviews say buyers love and hate about Boning Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.08

tip is bent after first use

Quality-Overall25%+0.46

quality is not great I wouldn't choose this brand

Rusts/Corrodes13%−0.04

the first signs of rust appeared literally on the third day of use

Size-Overall8%

a little too wide

Love

Sharpness27%+2.36

Nice and sharp

stays sharp for a long time

Brilliant knife very sharp

Value For Money24%+0.85

well worth the money

Good value for money

Good price

Quality-Overall22%+0.46

high-quality tool that has quickly become a favourite in my kitchen

Great brand of knife looks good

Good quality

Ease Of Use9%+0.59

Easy to use

easy to control

Easy to care for

Advertised Vs Actual Product4%−0.03

A quality product that works as advertised

Ok. Does what it's supposed to do

Knife as specified

Return

0.9% Return rate 30% Fixable by listing

Sharpness32%▇▅▃█▆█
Size-Overall16%█▁█▅▇▇

a little too wide

Quality-Overall12%▅▁▁▁█▆

quality is not great I wouldn't choose this brand

Advertised Vs Actual Product11%▆█▄▃▁▁
Weight Heavy5%▁▇▁▁█▁

FAQ

Common Boning Knife questions

Answered from the same tracked data.