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Bone Meal

Fail

The top 5 brands take 100% of clicks, so Bone Meal is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£87K/yr64K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
68%top-5 click share · 5 brands · 63 sellers

Flapen Score

Bone Meal against its category

The dotted line is the Home & Garden average. Past it, Bone Meal is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bone Meal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bone Meal 64K times last year and spent an estimated £87K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
15.2%
Market size, estimated
£87Ka year
Peak month
April8.5× the quietest month
Top search term
bone meal fertilizer24K searches a year

02 · Price

A sale here is worth £8.84.

Listings sell for £8.84 on average, from £4.58 to £16.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.84 that is £4K to £7K a year per listing.

Average price
£8.84under the $15 to $100 sweet spot
Price range
£4.58–£16.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Fertilisers & Plant Food. It carries 296 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#75in Fertilisers & Plant Food
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
296per listing
Listings tracked
12

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
61 months

Products

Top Bone Meal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

63

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

0%

  • Westland58%
  • Topline14%
  • Grow Chem13%
  • Vitax Ltd11%
  • Doff4%
  • Open — no brand owns it (0%)

Demand

Bone Meal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 8.5×

Search terms

Top Bone Meal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bone meal fertilizer24K/yr
  • bone meal14K/yr
  • bonemeal fertiliser10K/yr
  • bonemeal8K/yr
  • bone meal for plants5K/yr
  • bonemeal for plants4K/yr

Reviews and returns

What reviews say buyers love and hate about Bone Meal

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
22%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bone Meal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data