bone meal
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Review moat
Great295.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.84avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£87K£87K/yr · 64K searches
Price range
Bad£4.58–£16.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bone meal is a £87K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 40/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
bone meal market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £88K–£111K
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Westland58%
- Topline14%
- Grow Chem13%
- Vitax Ltd11%
- Doff4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 8.5×
Top bone meal search terms
- bone meal fertilizer24K/yr
- bone meal14K/yr
- bonemeal fertiliser10K/yr
- bonemeal8K/yr
- bone meal for plants5K/yr
- bonemeal for plants4K/yr
Top bone meal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westland Bone Meal 1.5Kg
Westland£4.584.5★24 rev
Westland Bone Meal 8kg
Westland£12.524.6★264 rev
Vitax Bonemeal Organic Fertiliser Slow Release Encourages Healthy Root Development For All Plants Vegetables And Fruit Trees- 1.25Kg
Vitax Ltd£5.054.4★373 rev
Bone Meal Plant Feed Fertiliser - Easy to Use Plant Food 4kg Bonemeal Granules for Garden Plants with Topline Card. Rich in Calcium for Healthy Strong New Growth. Ideal for Trees and Shrubs.
Topline£9.694.6★104 rev
Westland Fish Blood & Bone 4Kg
Westland£6.854.9★78 rev
Newest
by launch dateTrending
90-day click momentumWestland Fish Blood & Bone 4Kg
Westland£6.854.9★
Westland Bone Meal 4Kg
Westland£7.274.7★
Westland Bone Meal 1.5Kg
Westland£4.584.5★
Westland Fish Blood & Bone 8kg Bag
Westland£10.034.7★
Grow Chem Fish Blood & Bone Fertiliser (5KG Bucket) Multi-Purpose Organic Fertiliser for Plants & Lawns Nutrient-Packed Plant Food and Soil Activator for Strong Healthy Produce Flowers & Lawns
Grow Chem£14.334.6★
What buyers say about bone meal
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Excellent Feed – Really Noticeable Results”
“Brilliant product easy to use helps your plants to grow stronger”
“Easy to use”
“Does the job”
“Good size and price”
“Always used this for years”
“Works well”
“Good for applying by spray to foliage, too”
“My balcony is very green thanks to it”
What buyers complain about
“Very expensive”
“Will need a bigger size next time”
“hard to swallow as very dry in the mouth”
“that could spill”
“Doesn't work with ants”
“An inoffensive, slightly woody smell”
“Whilst I can't comment how good or bad the quality of the product is”
“is that the photo representation is not accurate”
Top return reasons
Common questions
- Is bone meal profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the bone meal niche?
- 5 brands and 63 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bone meal?
- Top complaints mined from reviews: Value For Money, Size-Overall, Moist/Dry. The return rate is 0.0%.
- When does demand for bone meal peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 8.5× the quietest.
- What does it cost to enter the bone meal niche?
- Listings span £4.58–£16.55; the average listing price is £8.84 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.