How competitive is the Bone Meal niche on Amazon United Kingdom?

5 brands and 63 sellers compete in Bone Meal on Amazon United Kingdom. The top 5 Bone Meal products take 68% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Bone Meal?

Bone Meal buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Bone Meal niche?

Bone Meal sells for £8.84 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.58–£16.55. The average incumbent carries 296 reviews — the moat a new listing must climb.

Bone Meal

brand-locked demand (top 5 brands take 100% of clicks) — Bone Meal doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Bone Meal profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bone Meal is a £87K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 40/100.

Bone Meal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.1% over the last 90 days and 15.2% of searches end in a purchase.

£87K

revenue / yr

Units sold / yr13K

Search volume / yr+2.1%64K

Conversion rate15.2%

Avg price£8.84

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 63

Top-5 product click share68%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Bone Meal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Westland Bone Meal 1.5Kg

Price: £4.58
Rating: 4.5/5
Reviews: 24
Age: 8mo ago

Westland Bone Meal 8kg

Price: £12.52
Rating: 4.6/5
Reviews: 264
Age: 2y ago

Vitax Bonemeal Organic Fertiliser Slow Release Encourages Healthy Root Development For All Plants Vegetables And Fruit Trees- 1.25Kg

Price: £5.05
Rating: 4.4/5
Reviews: 373
Age: 19y ago

Bone Meal Plant Feed Fertiliser - Easy to Use Plant Food 4kg Bonemeal Granules for Garden Plants with Topline Card. Rich in Calcium for Healthy Strong New Growth. Ideal for Trees and Shrubs.

Price: £9.69
Rating: 4.6/5
Reviews: 104
Age: 3y ago

Westland Fish Blood & Bone 4Kg

Price: £6.85
Rating: 4.9/5
Reviews: 78
Age: 8mo ago

Newest

by launch date

Westland Bone Meal 1.5Kg

Price: £4.58
Rating: 4.5/5
Reviews: 24
Age: 8mo ago

Westland Fish Blood & Bone 4Kg

Price: £6.85
Rating: 4.9/5
Reviews: 78
Age: 8mo ago

Westland Bone Meal 4Kg

Price: £7.27
Rating: 4.7/5
Reviews: 4
Age: 8mo ago

Westland Bone Meal 8kg

Price: £12.52
Rating: 4.6/5
Reviews: 264
Age: 2y ago

Westland Fish Blood & Bone 8kg Bag

Price: £10.03
Rating: 4.7/5
Reviews: 547
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Westland58%
Topline14%
Grow Chem13%
Vitax Ltd11%
Doff4%
Open — no brand owns it (0%)

Bone Meal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR15.2%Products12Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews296Avg BSR#75

Peak months: Mar, Apr, May · busiest ÷ quietest = 8.5×

Top Bone Meal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bone meal fertilizer24K/yr +0.1%16.0% conv.
bone meal14K/yr +8.8%13.8% conv.
bonemeal fertiliser10K/yr -15.9%15.1% conv.
bonemeal8K/yr -6.8%13.7% conv.
bone meal for plants5K/yr +34.9%15.9% conv.
bonemeal for plants4K/yr +21.0%18.0% conv.

What reviews say buyers love and hate about Bone Meal

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Value For Money32%

“Good value for money”

Quality-Overall19%

“Excellent Feed – Really Noticeable Results”

Plant Growth18%

“Brilliant product easy to use helps your plants to grow stronger”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product7%

“Does the job”

What buyers complain about

89% of reviews

Value For Money22%

“Very expensive”

Size-Overall20%

“Will need a bigger size next time”

Moist/Dry11%

“hard to swallow as very dry in the mouth”

Leak-Proof11%

“that could spill”

Pest/Insect Control11%

“Doesn't work with ants”

Bone Meal return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

35%

2Size-Overall

20%

3Value For Money

10%

4Advertised Vs Actual Product

10%

5Compatibility-Overall

Common Bone Meal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bone Meal 40/100 on Amazon United Kingdom — Skip it. The niche generates £87K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +2.1% over the last 90 days.