Skip to content

Bone Meal

Fail

The top 5 brands take 100% of clicks, so Bone Meal is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£87K/yr64K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
68%top-5 click share · 5 brands · 63 sellers

Flapen Score

Bone Meal against its category

The dotted line is the Home & Garden average. Past it, Bone Meal is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bone Meal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bone Meal 64K times last year and spent an estimated £87K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
15.2%
Market size, estimated
£87Ka year
Peak month
April8.5× the quietest month
Top search term
bone meal fertilizer24K searches a year

02 · Price

A sale here is worth £8.84.

Listings sell for £8.84 on average, from £4.58 to £16.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.84 that is £4K to £7K a year per listing.

Average price
£8.84under the $15 to $100 sweet spot
Price range
£4.58–£16.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Fertilisers & Plant Food. It carries 296 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#75in Fertilisers & Plant Food
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
296per listing
Listings tracked
12

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
61 months

Products

Top Bone Meal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Westland58%
  • Topline14%
  • Grow Chem13%
  • Vitax Ltd11%
  • Doff4%
  • Open — no brand owns it (0%)

Demand

Bone Meal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 8.5×

Search terms

Top Bone Meal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bone meal fertilizer24K/yr
  • bone meal14K/yr
  • bonemeal fertiliser10K/yr
  • bonemeal8K/yr
  • bone meal for plants5K/yr
  • bonemeal for plants4K/yr

Reviews and returns

What reviews say buyers love and hate about Bone Meal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%0.00

Very expensive

This is very much NOT VALUE FOR MONEY £8 for one litre where as I got some from BQ at £9 for 4litres I was ROBBED

Way over priced

Size-Overall20%−0.02

Will need a bigger size next time

Small amounts

1kg is much smaller than you'd expect

Moist/Dry11%+0.17

hard to swallow as very dry in the mouth

Leak-Proof11%

that could spill

Pest/Insect Control11%−0.10

Doesn't work with ants

Love

Value For Money32%0.00

Good value for money

a big bag and good value

Good Value

Quality-Overall19%−0.18

Excellent Feed – Really Noticeable Results

Excellent quality product

It is a reliable

Plant Growth18%+2.55

Brilliant product easy to use helps your plants to grow stronger

Good for plants

I have found it very useful when potting new plants

Ease Of Use9%+0.68

Easy to use

The ease of use is a major benefit, as it is very simple to apply and mix into the soil around my shrubs and flowers

Its a good size bag which is easy to use

Advertised Vs Actual Product7%+0.23

Does the job

As described

It is what i says on the box

Return

0.0% Return rate 30% Fixable by listing

Leak-Proof35%▁▁█▂▇▁

that could spill

Size-Overall20%▁▁▁█▁▁

Will need a bigger size next time

Small amounts

1kg is much smaller than you'd expect

Value For Money10%▁▁▁▁█▁

Very expensive

This is very much NOT VALUE FOR MONEY £8 for one litre where as I got some from BQ at £9 for 4litres I was ROBBED

Way over priced

Advertised Vs Actual Product10%▁▁▁▁▃█

is that the photo representation is not accurate

Compatibility-Overall5%▁▁▁▁█▁

FAQ

Common Bone Meal questions

Answered from the same tracked data.