Bone Meal
FailThe top 5 brands take 100% of clicks, so Bone Meal is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £87K/yr64K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 68%top-5 click share · 5 brands · 63 sellers
Flapen Score
Bone Meal against its category
The dotted line is the Home & Garden average. Past it, Bone Meal is stronger. Inside it, weaker.
Market
The Bone Meal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bone Meal 64K times last year and spent an estimated £87K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 15.2% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 15.2%
- Market size, estimated
- £87Ka year
- Peak month
- April8.5× the quietest month
- Top search term
- bone meal fertilizer24K searches a year
02 · Price
A sale here is worth £8.84.
Listings sell for £8.84 on average, from £4.58 to £16.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.84 that is £4K to £7K a year per listing.
- Average price
- £8.84under the $15 to $100 sweet spot
- Price range
- £4.58–£16.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Fertilisers & Plant Food. It carries 296 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 58%
- Out of stock, average day
- 0.0%
- Average rank
- #75in Fertilisers & Plant Food
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 296per listing
- Listings tracked
- 12
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Bone Meal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Westland Bone Meal 1.5Kg
- Price
- £4.58
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 8mo ago

Westland Bone Meal 8kg
- Price
- £12.52
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 2y ago

Vitax Bonemeal Organic Fertiliser Slow Release Encourages Healthy Root Development For All Plants Vegetables And Fruit Trees- 1.25Kg
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 19y ago

Bone Meal Plant Feed Fertiliser - Easy to Use Plant Food 4kg Bonemeal Granules for Garden Plants with Topline Card. Rich in Calcium for Healthy Strong New Growth. Ideal for Trees and Shrubs.
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 3y ago

Westland Fish Blood & Bone 4Kg
- Price
- £6.85
- Rating
- 4.9/5
- Reviews
- 78
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Westland Fish Blood & Bone 4Kg
- Price
- £6.85
- Rating
- 4.9/5
- Reviews
- 78
- Age
- 8mo ago

Westland Bone Meal 4Kg
- Price
- £7.27
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Westland Bone Meal 1.5Kg
- Price
- £4.58
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 8mo ago

Westland Fish Blood & Bone 8kg Bag
- Price
- £10.03
- Rating
- 4.7/5
- Reviews
- 547
- Age
- 2y ago

Grow Chem Fish Blood & Bone Fertiliser (5KG Bucket) Multi-Purpose Organic Fertiliser for Plants & Lawns Nutrient-Packed Plant Food and Soil Activator for Strong Healthy Produce Flowers & Lawns
- Price
- £14.33
- Rating
- 4.6/5
- Reviews
- 871
- Age
- 4y ago
Newest
by launch date
Westland Bone Meal 1.5Kg
- Price
- £4.58
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 8mo ago

Westland Fish Blood & Bone 4Kg
- Price
- £6.85
- Rating
- 4.9/5
- Reviews
- 78
- Age
- 8mo ago

Westland Bone Meal 4Kg
- Price
- £7.27
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Westland Bone Meal 8kg
- Price
- £12.52
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 2y ago

Westland Fish Blood & Bone 8kg Bag
- Price
- £10.03
- Rating
- 4.7/5
- Reviews
- 547
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
63
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- Westland58%
- Topline14%
- Grow Chem13%
- Vitax Ltd11%
- Doff4%
- Open — no brand owns it (0%)
Demand
Bone Meal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 8.5×
Search terms
Top Bone Meal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bone meal fertilizer24K/yr
- bone meal14K/yr
- bonemeal fertiliser10K/yr
- bonemeal8K/yr
- bone meal for plants5K/yr
- bonemeal for plants4K/yr
Reviews and returns
What reviews say buyers love and hate about Bone Meal
We read the reviews and the return reasons for every product selling here.
“Very expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bone Meal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









