Bone Meal
FailThe top 5 brands take 100% of clicks, so Bone Meal is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £87K/yr64K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 68%top-5 click share · 5 brands · 63 sellers
Flapen Score
Bone Meal against its category
The dotted line is the Home & Garden average. Past it, Bone Meal is stronger. Inside it, weaker.
Market
The Bone Meal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bone Meal 64K times last year and spent an estimated £87K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 40 out of 100, a Fail.
01 · Demand
15.2% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 15.2%
- Market size, estimated
- £87Ka year
- Peak month
- April8.5× the quietest month
- Top search term
- bone meal fertilizer24K searches a year
02 · Price
A sale here is worth £8.84.
Listings sell for £8.84 on average, from £4.58 to £16.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.84 that is £4K to £7K a year per listing.
- Average price
- £8.84under the $15 to $100 sweet spot
- Price range
- £4.58–£16.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Fertilisers & Plant Food. It carries 296 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 58%
- Out of stock, average day
- 0.0%
- Average rank
- #75in Fertilisers & Plant Food
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 296per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Bone Meal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Westland Bone Meal 1.5Kg
- Price
- £4.58
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 8mo ago

Westland Bone Meal 8kg
- Price
- £12.52
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 2y ago

Vitax Bonemeal Organic Fertiliser Slow Release Encourages Healthy Root Development For All Plants Vegetables And Fruit Trees- 1.25Kg
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 19y ago

Bone Meal Plant Feed Fertiliser - Easy to Use Plant Food 4kg Bonemeal Granules for Garden Plants with Topline Card. Rich in Calcium for Healthy Strong New Growth. Ideal for Trees and Shrubs.
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 3y ago

Westland Fish Blood & Bone 4Kg
- Price
- £6.85
- Rating
- 4.9/5
- Reviews
- 78
- Age
- 8mo ago
Trending
90-day click momentum
Westland Fish Blood & Bone 4Kg
- Price
- £6.85
- Rating
- 4.9/5
- Reviews
- 78
- Age
- 8mo ago

Westland Bone Meal 4Kg
- Price
- £7.27
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Westland Bone Meal 1.5Kg
- Price
- £4.58
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 8mo ago

Westland Fish Blood & Bone 8kg Bag
- Price
- £10.03
- Rating
- 4.7/5
- Reviews
- 547
- Age
- 2y ago

Grow Chem Fish Blood & Bone Fertiliser (5KG Bucket) Multi-Purpose Organic Fertiliser for Plants & Lawns Nutrient-Packed Plant Food and Soil Activator for Strong Healthy Produce Flowers & Lawns
- Price
- £14.33
- Rating
- 4.6/5
- Reviews
- 871
- Age
- 4y ago
Newest
by launch date
Westland Bone Meal 1.5Kg
- Price
- £4.58
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 8mo ago

Westland Fish Blood & Bone 4Kg
- Price
- £6.85
- Rating
- 4.9/5
- Reviews
- 78
- Age
- 8mo ago

Westland Bone Meal 4Kg
- Price
- £7.27
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago

Westland Bone Meal 8kg
- Price
- £12.52
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 2y ago

Westland Fish Blood & Bone 8kg Bag
- Price
- £10.03
- Rating
- 4.7/5
- Reviews
- 547
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Westland58%
- Topline14%
- Grow Chem13%
- Vitax Ltd11%
- Doff4%
- Open — no brand owns it (0%)
Demand
Bone Meal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 8.5×
Search terms
Top Bone Meal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bone meal fertilizer24K/yr
- bone meal14K/yr
- bonemeal fertiliser10K/yr
- bonemeal8K/yr
- bone meal for plants5K/yr
- bonemeal for plants4K/yr
Reviews and returns
What reviews say buyers love and hate about Bone Meal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very expensive
This is very much NOT VALUE FOR MONEY £8 for one litre where as I got some from BQ at £9 for 4litres I was ROBBED
Way over priced
Will need a bigger size next time
Small amounts
1kg is much smaller than you'd expect
hard to swallow as very dry in the mouth
that could spill
Doesn't work with ants
Love
Good value for money
a big bag and good value
Good Value
Excellent Feed – Really Noticeable Results
Excellent quality product
It is a reliable
Brilliant product easy to use helps your plants to grow stronger
Good for plants
I have found it very useful when potting new plants
Easy to use
The ease of use is a major benefit, as it is very simple to apply and mix into the soil around my shrubs and flowers
Its a good size bag which is easy to use
Does the job
As described
It is what i says on the box
Return
0.0% Return rate 30% Fixable by listing
that could spill
Will need a bigger size next time
Small amounts
1kg is much smaller than you'd expect
Very expensive
This is very much NOT VALUE FOR MONEY £8 for one litre where as I got some from BQ at £9 for 4litres I was ROBBED
Way over priced
is that the photo representation is not accurate
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bone Meal questions
Answered from the same tracked data.









