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Bondaweb

Fail

Demand is soft, at -16.9% this quarter, so Bondaweb is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£103K/yr46K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
73%top-5 click share · 10 brands · 40 sellers

Flapen Score

Bondaweb against its category

The dotted line is the Home & Garden average. Past it, Bondaweb is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bondaweb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bondaweb 46K times last year and spent an estimated £103K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
17.3%
Market size, estimated
£103Ka year
Peak month
November1.8× the quietest month
Top search term
bondaweb29K searches a year

02 · Price

A sale here is worth £12.80.

Listings sell for £12.80 on average, from £2.69 to £82.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.80 that is £6K to £10K a year per listing.

Average price
£12.80under the $15 to $100 sweet spot
Price range
£2.69–£82.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #36 within Sewing. It carries 4,276 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
77%
Out of stock, average day
10.9%
Average rank
#36in Sewing
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,276per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Bondaweb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

40

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • Caraselle34%
  • Thimbles Fabrics23%
  • Keltra14%
  • Bruislard7%
  • Klangfeiler6%
  • Generic5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Bondaweb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Bondaweb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bondaweb29K/yr
  • bondaweb for applique10K/yr
  • bondaweb iron on double sided5K/yr
  • fusible web3K/yr

Reviews and returns

What reviews say buyers love and hate about Bondaweb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness32%−0.11

Not sticky enough

Very poor adhesive

Didnt stick

Functionality-Overall18%−0.18

Does not do the job well

Doesn't work

Didn't work well at all

Value For Money9%−0.10

Find a more economical way to buy

this is a very expensive way to buy it

Not worth it

Ease Of Cleaning4%−0.04

Rubbish didnt last one wash

looks so messy

Thickness4%−0.03

Flimsy thin

Any curtains that are thick will result in you needing to hold the iron in a single location on full heat for over 2 minutes to get the tape to melt/bond risking the fabric

Love

Ease Of Use25%+1.98

Easy to use

Easy option for taking things up really good

make life much easier

Adhesion/Stickiness16%−0.11

Stickiness good

Very good adhesive

Good stickiness

Advertised Vs Actual Product13%+0.83

Works like a dream

Does the job

As expected

Quality-Overall12%+0.95

Excellent product

Good quality

Quality and value for money

Efficiency6%+0.54

Does the job

Works perfectly well

worked perfectly on a pair of trousers

Return

0.3% Return rate 7% Fixable by listing

Adhesion/Stickiness37%▄▂█▃▄▄

Not sticky enough

Very poor adhesive

Didnt stick

Functionality-Overall21%▄█▅▅▆▁

Does not do the job well

Doesn't work

Didn't work well at all

Instructions/User Manual/Troubleshooting6%▆▁▁▁▃█
Quality-Overall5%█▁▁▁▅▁
Thickness3%▁▁▁█▁▁

Flimsy thin

Any curtains that are thick will result in you needing to hold the iron in a single location on full heat for over 2 minutes to get the tape to melt/bond risking the fabric

FAQ

Common Bondaweb questions

Answered from the same tracked data.