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56

bobo balloon

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 7Conversion 78Competition 77Returns 91Price range 0Avg price 18Brand share 95Review moat 92Quality gap 98

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Review moat

Great150.61

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Competition

Great38%

top-5 click share — an open shelf

Avg price

Bad£6.62

avg listing price — sweet spot $15–$100

Market size

Bad£40K

£40K/yr · 77K searches

Growth

Bad-36.4%

90-day search growth — must beat 0% to launch

Price range

Bad£3.32–£12.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, bobo balloon is a £40K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb–Mar–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

bobo balloon market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
£33K–£40K
units × avg price
Conversion rate
7.8%
Avg BSR
#1,458
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
13.4%
Avg brand age
20 months
Avg seller age
193 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

43

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

38%

Top 20: 81%

Open market

55%

  • Adeyoo11%
  • Mienocol9%
  • Tniytru9%
  • Sumind6%
  • JNGTKL5%
  • Larrel5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.4% search growth over the last 90 days.
3K2KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov · busiest ÷ quietest = 1.9×

Top bobo balloon search terms

  • bobo balloons44K/yr
  • bubble balloons12K/yr
  • bobo balloons 24 inch6K/yr
  • bobo balloon6K/yr
  • bubble balloon4K/yr
  • bobo4K/yr
All search terms

Top bobo balloon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£2K9%£4K12%£5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bobo balloon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Great quality and super easy to put together”

Size-Overall13%

“Good size”

Efficiency5%

“Worked good for me”

Leak-Proof5%

“Very clear, and on day 3 and still up with no leaked air”

Heating5%

“Works like a charm you just need the heat sealer press machine to help you seal it up to how you like it”

Inflation/Deflation4%

“It's easier if you have an electric pump”

Value For Money4%

“most are good for the price”

Ease Of Use4%

“What I appreciated most was how easy they were to use”

Durability4%

“Theyre durable, not easy to pop, and really do transform any space into something festive and special”

Design-Overall3%

“creative they looked compared to standard decorations”

What buyers complain about

Stretchability/Expandability/Elasticity23%

“didnt stretch when inflated with either air or helium”

Inflation/Deflation20%

“All balloons broke on inflation”

Size-Overall15%

“They are small”

Quality-Overall11%

“Not great quality”

Functionality-Overall5%

“Not functional”

Advertised Vs Actual Product4%

“Not as described”

Instructions/User Manual/Troubleshooting3%

“No instructions”

Shape/Style2%

“when inflated not round shaped”

Thickness2%

“thin as well”

Balance/Stability1%

“Getting the balance right takes a bit of practice”

Top return reasons

Size-Overall27%
Inflation/Deflation16%
Quality-Overall13%
Advertised Vs Actual Product13%
Shape/Style8%
Functionality-Overall5%
Defective Material/Parts5%
Durability2%
Stretchability/Expandability/Elasticity2%
Compatibility-Overall2%

Common questions

Is bobo balloon profitable to sell on Amazon United Kingdom?
The niche generates £40K/yr across 44 tracked products. 0 of 29 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the bobo balloon niche?
38 brands and 43 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in bobo balloon?
Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Inflation/Deflation, Size-Overall. The return rate is 1.2%.
When does demand for bobo balloon peak?
Demand peaks in Feb–Mar–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the bobo balloon niche?
Listings span £3.32–£12.53; the average listing price is £6.62 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.