bluey water bottle
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.72–£25.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,610.42avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£40K£40K/yr · 74K searches
According to Flapen's Amazon United Kingdom niche tracking, bluey water bottle is a £40K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
bluey water bottle market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #979
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 62%
- Out of stock
- 2.1%
- Avg brand age
- 28 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
49
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
3%
- Bluey42%
- Stor26%
- Zawadi Global17%
- OM SUPPLIES6%
- SRV Hub4%
- Golddunes2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -15.1% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 1.7×
Top bluey water bottle search terms
- bluey water bottle33K/yr
- bluey bottle18K/yr
- bluey cup15K/yr
- bluey drinks bottle4K/yr
- bluey water bottle kids5K/yr
Top bluey water bottle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zawadi Global Bluey 580ml Water Bottle for Kids School Drinks Bottle Made of Durable Ecozen Reusable BPA Free
Zawadi Global£8.154.4★1,424 rev
Bluey Girls Water Bottle 580ml with Carry Handle featuring and Bingo BPA-Free Reusable Drink Bottle for School & Travel Leak Resistant Flip Top (Pink)
Bluey£7.884.4★9 rev
Bluey Water bottle with straw 580 ml 100% Leakproof Durable School Water Bottle Strong Plastic and BPA free (Light Blue)
Bluey£10.764.5★211 rev
Bluey 580ml Water Bottle for Kids School Drinks Bottle Made of Durable Tritan Reusable BPA Free
Bluey£8.205.0★13 rev
Bluey 530ml Plastic Kids Cup with Lid
Stor£7.244.4★31 rev
Newest
by launch date
SRV Hub Bluey Kids Aluminium Water Bottle with Straw & Strap 730ml Pop-Up Leak Resistant Sipper Bottle BPA Free Reusable Metal Drink Bottle for School Travel & Sports Children Age 4+
SRV Hub£12.67161 rev
Bluey & Bingo Kids Water Bottle 580ml Leakproof Straw Cup with Carry Handle Ecozen BPA-Free Reusable Bottle for Boys & Girls Durable Flip Lid (Pink Bluey and Bingo)
Stor£7.350 rev
Bluey & Bingo Kids Water Bottle 580ml Leakproof Straw Cup with Carry Handle Ecozen BPA-Free Reusable Bottle for Boys & Girls Durable Flip Lid (Blue Bluey and Bingo)
Stor£6.601 rev
Bluey Girls Water Bottle 580ml with Carry Handle featuring and Bingo BPA-Free Reusable Drink Bottle for School & Travel Leak Resistant Flip Top (Pink)
Bluey£7.889 rev
Bluey Kids Water Bottle 580ml with Carry Handle BPA-Free Reusable Drink Bottle for School & Travel Leak Resistant Flip Top (Blue)
Bluey£7.569 rev
Trending
90-day click momentumBluey Kids Water Bottle 580ml with Carry Handle BPA-Free Reusable Drink Bottle for School & Travel Leak Resistant Flip Top (Blue)
Bluey£7.564.4★
SRV Hub Bluey Kids Aluminium Water Bottle with Straw & Strap 730ml Pop-Up Leak Resistant Sipper Bottle BPA Free Reusable Metal Drink Bottle for School Travel & Sports Children Age 4+
SRV Hub£12.674.0★
Bluey Girls Water Bottle 580ml with Carry Handle featuring and Bingo BPA-Free Reusable Drink Bottle for School & Travel Leak Resistant Flip Top (Pink)
Bluey£7.884.4★
Bluey & Bingo Kids Water Bottle 580ml Leakproof Straw Cup with Carry Handle Ecozen BPA-Free Reusable Bottle for Boys & Girls Durable Flip Lid (Pink Bluey and Bingo)
Stor£7.350.0★
Bluey & Bingo Kids Water Bottle 580ml Leakproof Straw Cup with Carry Handle Ecozen BPA-Free Reusable Bottle for Boys & Girls Durable Flip Lid (Blue Bluey and Bingo)
Stor£6.601.0★
What buyers say about bluey water bottle
What buyers praise and complain about, mined from review topics.What buyers love
“Its Bluey”
“Much better quality that previous children bottles”
“Lovely design”
“Does the job”
“This hasnt leaked at all as long as the straw is down”
“no wear or marks so durable”
“Stronge”
“still a decent size”
“has used it every day so I think its very good value for money”
“Better than most water bottles”
What buyers complain about
“However it does leak which is unfortunate as it was quite expensive”
“This is due to the thinness of aluminium used which is a shame really hence only giving 3 stars as otherwise it would be a decent purchase”
“The cap doesnt fit”
“Utter rubbish and not worth the money”
“Unsure our cup was bought from as it was a present”
“its a really cheap flimsy little cup with a sticker on it”
“The spout/suction part is difficult to use as closes as soon as you try to drink from it”
“Spout brakes when cleaning it”
“it's not easy cleaning at all”
“Utter rubbish and not worth the money”
Top return reasons
Common questions
- Is bluey water bottle profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the bluey water bottle niche?
- 8 brands and 49 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in bluey water bottle?
- Top complaints mined from reviews: Leak-Proof, Thickness, Size-Overall. The return rate is 0.7%.
- When does demand for bluey water bottle peak?
- Demand peaks in Aug–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the bluey water bottle niche?
- Listings span £5.72–£25.40; the average listing price is £9.94 (sweet spot $15–$100). The average incumbent carries 2,610 reviews — the moat a new listing must climb.