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Bluey Water Bottle

Fail

Shoppers spend only $40K a year here, so Bluey Water Bottle is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£40K/yr74K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
52%top-5 click share · 8 brands · 49 sellers

Flapen Score

Bluey Water Bottle against its category

The dotted line is the Home & Garden average. Past it, Bluey Water Bottle is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Water Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey Water Bottle 74K times last year and spent an estimated £40K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
5.5%
Market size, estimated
£40Ka year
Peak month
December1.7× the quietest month
Top search term
bluey water bottle33K searches a year

02 · Price

A sale here is worth £9.94.

Listings sell for £9.94 on average, from £5.72 to £25.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.94 that is £994 to £2K a year per listing.

Average price
£9.94under the $15 to $100 sweet spot
Price range
£5.72–£25.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£994–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #979 within Glassware. It carries 2,610 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
2.1%
Average rank
#979in Glassware
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,610per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Bluey Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

49

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

3%

  • Bluey42%
  • Stor26%
  • Zawadi Global17%
  • OM SUPPLIES6%
  • SRV Hub4%
  • Golddunes2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Bluey Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Bluey Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey water bottle33K/yr
  • bluey bottle18K/yr
  • bluey cup15K/yr
  • bluey drinks bottle4K/yr
  • bluey water bottle kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Water Bottle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof25%

However it does leak which is unfortunate as it was quite expensive

NOT leakproof

Absolute rubbish, leaks CONSTANTLY

Thickness12%−0.12

This is due to the thinness of aluminium used which is a shame really hence only giving 3 stars as otherwise it would be a decent purchase

Plastic is really thin / flimsy

Size-Overall9%−0.02

The cap doesnt fit

The straw is larger than normal

Smaller than I expected

Quality-Overall9%+0.82

Utter rubbish and not worth the money

Poor quality

Very poor quality

Gifting Purpose6%−0.06

Unsure our cup was bought from as it was a present

Love

Color19%+1.55

Its Bluey

I bought this as a replacement cup as he loves Bluey

My daughter loves Bluey

Quality-Overall16%+0.82

Much better quality that previous children bottles

Good quality

Excellent quality for every day use

Design-Overall11%+0.67

Lovely design

The Bluey design is cute

The design is unique and very cute

Advertised Vs Actual Product8%+0.77

Does the job

Item exactly as described

Leak-Proof8%

This hasnt leaked at all as long as the straw is down

Leak proof

No leaks and lovely design

Return

0.7% Return rate 8% Fixable by listing

Leak-Proof30%▁▁█▅▄▇

However it does leak which is unfortunate as it was quite expensive

NOT leakproof

Absolute rubbish, leaks CONSTANTLY

Defective Material/Parts14%▁█▃▇▃▂
Durability13%▁▆▁█▆▆
Quality-Overall8%█▁▂▃▁▁

Utter rubbish and not worth the money

Poor quality

Very poor quality

Size-Overall7%█▄▁▁▄▄

The cap doesnt fit

The straw is larger than normal

Smaller than I expected

FAQ

Common Bluey Water Bottle questions

Answered from the same tracked data.