Bluey Colouring Book
FailThe top 5 brands take 100% of clicks, so Bluey Colouring Book is a Fail.
- Flapen Score
- 33 / 100Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 5133
- Market size
- £43K/yr50K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 43 sellers
Flapen Score
Bluey Colouring Book against its category
The dotted line is the Home & Garden average. Past it, Bluey Colouring Book is stronger. Inside it, weaker.
Market
The Bluey Colouring Book market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluey Colouring Book 50K times last year and spent an estimated £43K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
10.6% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £43Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- bluey colouring book36K searches a year
02 · Price
A sale here is worth £8.14.
Listings sell for £8.14 on average, from £2.97 to £14.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.14 that is £4K to £6K a year per listing.
- Average price
- £8.14under the $15 to $100 sweet spot
- Price range
- £2.97–£14.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Paper & Paper Crafts. It carries 1,054 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #228in Paper & Paper Crafts
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,054per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Bluey Colouring Book products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 1,105
- Age
- 2y ago

Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 3y ago

CRAYOLA Color Wonder - Bluey Colouring Mess-Free Book (Includes 18 Colouring Pages & 5 Magic Color Wonder Markers)
- Price
- £4.10
- Rating
- 4.7/5
- Reviews
- 7,349
- Age
- 4y ago

CRAYOLA Giant Colouring Book - Bluey | 18 Pages of Bluey Colouring Fun | Includes 100 Stickers | Ideal for Kids Aged 3+
- Price
- £5.69
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 4y ago

CRAYOLA Colour by Numbers - Bluey (Includes 16 Colouring Pages and 6 Mini-Markers) | Early Years Educational Colouring Fun | For Ages 3+
- Price
- £3.37
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 3y ago
Trending
90-day click momentum
Anilas Bluey Activity Set with Tattoos and Bluey Colouring & Activity Kit.
- Price
- £13.94
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 3y ago

Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 3y ago

CRAYOLA Giant Colouring Book - Bluey | 18 Pages of Bluey Colouring Fun | Includes 100 Stickers | Ideal for Kids Aged 3+
- Price
- £5.69
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 4y ago

Bluey A4 Colouring Pad with Stickers | Kids Colouring & Activity Book | Bluey Poster & Drawing Set | Bluey Gifts & Toys
- Price
- £8.17
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 2y ago

CRAYOLA Colour by Numbers - Bluey (Includes 16 Colouring Pages and 6 Mini-Markers) | Early Years Educational Colouring Fun | For Ages 3+
- Price
- £3.37
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 3y ago
Newest
by launch date
CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 1,105
- Age
- 2y ago

Bluey A4 Colouring Pad with Stickers | Kids Colouring & Activity Book | Bluey Poster & Drawing Set | Bluey Gifts & Toys
- Price
- £8.17
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 2y ago

Bluey Art Set for Kids Colouring Pencils Paints Felt Tip Pens Crayons Stationery Crafts Girls Boys Art Supplies Preschool Travel 40 Plus Pcs Gift Set (Blue 3 Tier)
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 865
- Age
- 3y ago

Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 3y ago

Anilas Bluey Activity Set with Tattoos and Bluey Colouring & Activity Kit.
- Price
- £13.94
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- CRAYOLA72%
- Booghe12%
- Anila's9%
- Blueprint Collections3%
- Bluey3%
- Open — no brand owns it (0%)
Demand
Bluey Colouring Book search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Bluey Colouring Book search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bluey colouring book36K/yr
- bluey colouring10K/yr
- bluey colouring set5K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Colouring Book
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolute rubbish
Unfortunately the tip fell off on day two so my granddaughter hasnt been able to use it
Not for young impatient children
the colour appearing was too long for my 2 year old daughter
Love
My toddler loves colouring in
easy to colour
Bluey
lots of fun
Good to entertain a child
fun for kids
Good value for money
Good value
Brilliant, good value for the money
Super easy no mess activity
Mess Free Fun for All the Family Easy and Enjoyable
kept the kids quite for a while with no mess
get him to do something creative with something he has an interest in
encourage creativity while helping with fine motor skills
Overall a fantastic product that makes creative time stress free and fun
Return
0.2% Return rate 40% Fixable by listing
the colour appearing was too long for my 2 year old daughter
Absolute rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Colouring Book questions
Answered from the same tracked data.









