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Bluey Colouring Book

brand-locked demand (top 5 brands take 100% of clicks) — Bluey Colouring Book doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 11Growth 18Conversion 90Competition 13Returns 99Price range 0Avg price 23Brand share 0Review moat 61Quality gap 33
This niche Category average

Is Bluey Colouring Book profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bluey Colouring Book is a £43K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Bluey Colouring Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.2% over the last 90 days and 10.6% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr8K
Search volume / yr-14.2%50K
Conversion rate10.6%
Avg price£8.14

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 43
Top-5 product click share84%
Open market0%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement60%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,054

Top Bluey Colouring Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • CRAYOLA72%
  • Booghe12%
  • Anila's9%
  • Blueprint Collections3%
  • Bluey3%
  • Open — no brand owns it (0%)

Bluey Colouring Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR10.6%Products10Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,054Avg BSR#228
3K2KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Bluey Colouring Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bluey colouring book36K/yr
  • bluey colouring10K/yr
  • bluey colouring set5K/yr

What reviews say buyers love and hate about Bluey Colouring Book

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Color33%

My toddler loves colouring in

Fun/Entertainment Experience18%

lots of fun

Value For Money12%

Good value for money

Mess Free5%

Super easy no mess activity

Creativity5%

get him to do something creative with something he has an interest in

What buyers complain about

89% of reviews
Quality-Overall33%

Absolute rubbish

Durability33%

Unfortunately the tip fell off on day two so my granddaughter hasnt been able to use it

Developmental Needs11%

Not for young impatient children

Color11%

the colour appearing was too long for my 2 year old daughter

Bluey Colouring Book return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
37%
2Size-Overall
20%
3Color
13%
4Quality-Overall
10%
5Print Quality
7%

Common Bluey Colouring Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bluey Colouring Book 33/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 10 tracked products. Search demand moved -14.2% over the last 90 days.
Search demand for Bluey Colouring Book on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.2× the quietest.