bluey colouring book
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,054avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.14avg listing price — sweet spot $15–$100
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£43K£43K/yr · 50K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.97–£14.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bluey colouring book is a £43K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
bluey colouring book market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £49K–£65K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 24 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- CRAYOLA72%
- Booghe12%
- Anila's9%
- Blueprint Collections3%
- Bluey3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -14.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top bluey colouring book search terms
- bluey colouring book36K/yr
- bluey colouring10K/yr
- bluey colouring set5K/yr
Top bluey colouring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+
CRAYOLA£2.974.6★1,105 rev
Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus
Booghe£5.034.4★161 rev
CRAYOLA Color Wonder - Bluey Colouring Mess-Free Book (Includes 18 Colouring Pages & 5 Magic Color Wonder Markers)
CRAYOLA£4.104.7★7,349 rev
CRAYOLA Giant Colouring Book - Bluey | 18 Pages of Bluey Colouring Fun | Includes 100 Stickers | Ideal for Kids Aged 3+
CRAYOLA£5.694.5★67 rev
CRAYOLA Colour by Numbers - Bluey (Includes 16 Colouring Pages and 6 Mini-Markers) | Early Years Educational Colouring Fun | For Ages 3+
CRAYOLA£3.374.5★379 rev
Newest
by launch dateCRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+
CRAYOLA£2.971,105 rev
Bluey A4 Colouring Pad with Stickers | Kids Colouring & Activity Book | Bluey Poster & Drawing Set | Bluey Gifts & Toys
Blueprint Collections£8.1717 rev
Bluey Art Set for Kids Colouring Pencils Paints Felt Tip Pens Crayons Stationery Crafts Girls Boys Art Supplies Preschool Travel 40 Plus Pcs Gift Set (Blue 3 Tier)
Bluey£13.11865 rev
Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus
Booghe£5.03161 rev
Anilas Bluey Activity Set with Tattoos and Bluey Colouring & Activity Kit.
Anila's£13.94199 rev
Trending
90-day click momentumAnilas Bluey Activity Set with Tattoos and Bluey Colouring & Activity Kit.
Anila's£13.944.5★
Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus
Booghe£5.034.4★
CRAYOLA Giant Colouring Book - Bluey | 18 Pages of Bluey Colouring Fun | Includes 100 Stickers | Ideal for Kids Aged 3+
CRAYOLA£5.694.5★
Bluey A4 Colouring Pad with Stickers | Kids Colouring & Activity Book | Bluey Poster & Drawing Set | Bluey Gifts & Toys
Blueprint Collections£8.174.6★
CRAYOLA Colour by Numbers - Bluey (Includes 16 Colouring Pages and 6 Mini-Markers) | Early Years Educational Colouring Fun | For Ages 3+
CRAYOLA£3.374.5★
What buyers say about bluey colouring book
What buyers praise and complain about, mined from review topics.What buyers love
“My toddler loves colouring in”
“lots of fun”
“Good value for money”
“Super easy no mess activity”
“get him to do something creative with something he has an interest in”
“Happy that its not a small size”
“Very gift choice”
“Good product”
“Lovely, you can use it as many times as you want once water dries no colour stays so you can do”
“Easy to use”
What buyers complain about
“Absolute rubbish”
“Unfortunately the tip fell off on day two so my granddaughter hasnt been able to use it”
“Not for young impatient children”
“the colour appearing was too long for my 2 year old daughter”
Top return reasons
Common questions
- Is bluey colouring book profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 10 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Skip it (33/100).
- How competitive is the bluey colouring book niche?
- 5 brands and 43 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bluey colouring book?
- Top complaints mined from reviews: Quality-Overall, Durability, Developmental Needs. The return rate is 0.2%.
- When does demand for bluey colouring book peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the bluey colouring book niche?
- Listings span £2.97–£14.59; the average listing price is £8.14 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.