Skip to content

Bluey Colouring Book

Fail

The top 5 brands take 100% of clicks, so Bluey Colouring Book is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£43K/yr50K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
84%top-5 click share · 5 brands · 43 sellers

Flapen Score

Bluey Colouring Book against its category

The dotted line is the Home & Garden average. Past it, Bluey Colouring Book is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Colouring Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey Colouring Book 50K times last year and spent an estimated £43K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
10.6%
Market size, estimated
£43Ka year
Peak month
December3.2× the quietest month
Top search term
bluey colouring book36K searches a year

02 · Price

A sale here is worth £8.14.

Listings sell for £8.14 on average, from £2.97 to £14.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.14 that is £4K to £6K a year per listing.

Average price
£8.14under the $15 to $100 sweet spot
Price range
£2.97–£14.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Paper & Paper Crafts. It carries 1,054 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#228in Paper & Paper Crafts
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,054per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Bluey Colouring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • CRAYOLA72%
  • Booghe12%
  • Anila's9%
  • Blueprint Collections3%
  • Bluey3%
  • Open — no brand owns it (0%)

Demand

Bluey Colouring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Bluey Colouring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey colouring book36K/yr
  • bluey colouring10K/yr
  • bluey colouring set5K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Colouring Book

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.04

Absolute rubbish

Durability33%−0.07

Unfortunately the tip fell off on day two so my granddaughter hasnt been able to use it

Developmental Needs11%−0.01

Not for young impatient children

Color11%+1.61

the colour appearing was too long for my 2 year old daughter

Love

Color33%+1.61

My toddler loves colouring in

easy to colour

Bluey

Fun/Entertainment Experience18%−0.06

lots of fun

Good to entertain a child

fun for kids

Value For Money12%−0.02

Good value for money

Good value

Brilliant, good value for the money

Mess Free5%

Super easy no mess activity

Mess Free Fun for All the Family Easy and Enjoyable

kept the kids quite for a while with no mess

Creativity5%+0.62

get him to do something creative with something he has an interest in

encourage creativity while helping with fine motor skills

Overall a fantastic product that makes creative time stress free and fun

Return

0.2% Return rate 40% Fixable by listing

Value For Money37%▁▁▅▁▃█
Size-Overall20%█▁▁▁▃▁
Color13%▁█▁▁█▁

the colour appearing was too long for my 2 year old daughter

Quality-Overall10%▁▁█▁▁▁

Absolute rubbish

Print Quality7%▁▁▁█▁▁

FAQ

Common Bluey Colouring Book questions

Answered from the same tracked data.