Bluey Colouring Book
FailThe top 5 brands take 100% of clicks, so Bluey Colouring Book is a Fail.
- Flapen Score
- 33 / 100Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 5133
- Market size
- £43K/yr50K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 43 sellers
Flapen Score
Bluey Colouring Book against its category
The dotted line is the Home & Garden average. Past it, Bluey Colouring Book is stronger. Inside it, weaker.
Market
The Bluey Colouring Book market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluey Colouring Book 50K times last year and spent an estimated £43K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £43Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- bluey colouring book36K searches a year
02 · Price
A sale here is worth £8.14.
Listings sell for £8.14 on average, from £2.97 to £14.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.14 that is £4K to £6K a year per listing.
- Average price
- £8.14under the $15 to $100 sweet spot
- Price range
- £2.97–£14.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Paper & Paper Crafts. It carries 1,054 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #228in Paper & Paper Crafts
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,054per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Bluey Colouring Book products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 1,105
- Age
- 2y ago

Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 3y ago

CRAYOLA Color Wonder - Bluey Colouring Mess-Free Book (Includes 18 Colouring Pages & 5 Magic Color Wonder Markers)
- Price
- £4.10
- Rating
- 4.7/5
- Reviews
- 7,349
- Age
- 4y ago

CRAYOLA Giant Colouring Book - Bluey | 18 Pages of Bluey Colouring Fun | Includes 100 Stickers | Ideal for Kids Aged 3+
- Price
- £5.69
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 4y ago

CRAYOLA Colour by Numbers - Bluey (Includes 16 Colouring Pages and 6 Mini-Markers) | Early Years Educational Colouring Fun | For Ages 3+
- Price
- £3.37
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 3y ago
Trending
estimated 90-day click momentum
Anilas Bluey Activity Set with Tattoos and Bluey Colouring & Activity Kit.
- Price
- £13.94
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 3y ago

Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 3y ago

CRAYOLA Giant Colouring Book - Bluey | 18 Pages of Bluey Colouring Fun | Includes 100 Stickers | Ideal for Kids Aged 3+
- Price
- £5.69
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 4y ago

Bluey A4 Colouring Pad with Stickers | Kids Colouring & Activity Book | Bluey Poster & Drawing Set | Bluey Gifts & Toys
- Price
- £8.17
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 2y ago

CRAYOLA Colour by Numbers - Bluey (Includes 16 Colouring Pages and 6 Mini-Markers) | Early Years Educational Colouring Fun | For Ages 3+
- Price
- £3.37
- Rating
- 4.5/5
- Reviews
- 379
- Age
- 3y ago
Newest
by launch date
CRAYOLA Colouring Book - Bluey | 96 Pages of Bluey Colouring Fun | Sticker Sheet Included | Ideal for Kids Aged 3+
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 1,105
- Age
- 2y ago

Bluey A4 Colouring Pad with Stickers | Kids Colouring & Activity Book | Bluey Poster & Drawing Set | Bluey Gifts & Toys
- Price
- £8.17
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 2y ago

Bluey Art Set for Kids Colouring Pencils Paints Felt Tip Pens Crayons Stationery Crafts Girls Boys Art Supplies Preschool Travel 40 Plus Pcs Gift Set (Blue 3 Tier)
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 865
- Age
- 3y ago

Bluey Aqua Magic - Colouring Books for Children Ages 3 Years Plus
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 3y ago

Anilas Bluey Activity Set with Tattoos and Bluey Colouring & Activity Kit.
- Price
- £13.94
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
43
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- CRAYOLA72%
- Booghe12%
- Anila's9%
- Blueprint Collections3%
- Bluey3%
- Open — no brand owns it (0%)
Demand
Bluey Colouring Book search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Bluey Colouring Book search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluey colouring book36K/yr
- bluey colouring10K/yr
- bluey colouring set5K/yr
Reviews and returns
What reviews say buyers love and hate about Bluey Colouring Book
We read the reviews and the return reasons for every product selling here.
“Absolute rubbish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Colouring Book questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









