bluey birthday decorations
Worth a lookShows low returns (0.6%), but soft demand (-18.4% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great141.77avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.66–£22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.79avg listing price — sweet spot $15–$100
Market size
Okay£104K£104K/yr · 265K searches
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bluey birthday decorations is a £104K/yr Amazon United Kingdom market (265K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
bluey birthday decorations market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £65K–£86K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #752
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 10.5%
- Avg brand age
- 22 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
56
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
34%
Top 20: 80%
Open market
34%
- Qublex17%
- yumcute16%
- Luclay10%
- Grabo10%
- Toyland8%
- Sovanna6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 2.3×
Top bluey birthday decorations search terms
- bluey birthday decorations144K/yr
- bluey party decorations35K/yr
- bluey party20K/yr
- bluey birthday18K/yr
- bluey birthday banner13K/yr
- bluey decorations9K/yr
- bley party3K/yr
- bleuy party7K/yr
- bluey character birthday decorations9K/yr
- bluey decorations birthday8K/yr
Top bluey birthday decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.
Qublex£11.664.0★1 rev
Toyland Pack Of 2-81cm (32) Bluey & Bingo Shaped Character Foil Balloons
Toyland£13.694.6★3,666 rev
Blue Birthday Party Tableware Set 51Pcs Birthday Decorations Kids Cartoon Themed Party Supplies Set With Plates Cups Napkins and tablecloth
Ainvliya£12.634.9★17 rev
Birthday Party Decorations- 105Pcs Dog Happy Birthday Banner Balloons Pink Tableware Set Cake Topper Decorations Plates Napkins Tablecloths for Girls Cartoon Theme Party Supplies for 10 Guests
Luclay£15.654.1★11 rev
Bly Birthday Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Banner Party Deco ration for Girls Boys Birth day Party
yumcute£8.234.5★26 rev
Newest
by launch date
For Bluey Party Supplies 50 PCS Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Hunters Theme Party
Qublex£16.855 rev
47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.
Qublex£11.661 rev
Bly Birthday Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Banner Party Deco ration for Girls Boys Birth day Party
yumcute£8.2326 rev
BLY Balloon3 83Pcs Birthday Party Decorations Supplies Set Reusable Birthday Party Ballons Banner Paper Plates Cups Napkins and Tablecloth Sets for 10-20 Guests
NTGFU£17.574 rev
yumcute 103Pcs Party Supplies Set Birthday Decorations Birthday Balloon Party Paper Plates Cups Napkins Tablecloths Kids Decorations for 20 Guests
yumcute£12.384 rev
Trending
90-day click momentum47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.
Qublex£11.664.0★
For Bluey Party Supplies 50 PCS Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Hunters Theme Party
Qublex£16.854.3★
Bly Birthday Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Banner Party Deco ration for Girls Boys Birth day Party
yumcute£8.234.5★
FYMNSI Baby Girl Toddler Kids 3rd Third Birthday Cake Smash Outfit Blue Confetti Polka Dots Three Years Old Party Tulle Tutu Princess Dress with Hair Clips Photo Shooting Fall Blue Three 3 Years
FYMNSI£19.554.4★
BLY Balloon3 83Pcs Birthday Party Decorations Supplies Set Reusable Birthday Party Ballons Banner Paper Plates Cups Napkins and Tablecloth Sets for 10-20 Guests
NTGFU£17.574.7★
What buyers say about bluey birthday decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good value for money”
“The colours are bright”
“Lovely balloons my granddaughter loved them they are still inflated”
“Exactly as described”
“sizes of each product is perfect”
“butterfly design are beautifully crafted”
“the durability is good”
“looks brilliant when all set up together”
“is strong enough to hang neatly without flopping”
What buyers complain about
“Expensive for quantity and size”
“Very upset with the quality of both balloon”
“It was just a shame the characters where only on the same colour balloon and not mixed up as we only really wanted to use the pink and orange”
“This item is not worth the money the materials used are not of good quality”
“not printed properly”
“only 2 worked properly”
“The card isnt super thick”
“though expectations around durability should remain moderate”
“some decorations feel fairly lightweight”
Top return reasons
Common questions
- Is bluey birthday decorations profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 39 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the bluey birthday decorations niche?
- 21 brands and 56 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in bluey birthday decorations?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Color. The return rate is 0.6%.
- When does demand for bluey birthday decorations peak?
- Demand peaks in Jan–Sep; the busiest month runs 2.3× the quietest.
- What does it cost to enter the bluey birthday decorations niche?
- Listings span £4.66–£22.97; the average listing price is £10.79 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.