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Bluey Birthday Decorations

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -18.4% this quarter, so Bluey Birthday Decorations is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£104K/yr265K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
34%top-5 click share · 21 brands · 56 sellers

Flapen Score

Bluey Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, Bluey Birthday Decorations is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey Birthday Decorations 265K times last year and spent an estimated £104K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
3.6%
Market size, estimated
£104Ka year
Peak month
January2.3× the quietest month
Top search term
bluey birthday decorations144K searches a year

02 · Price

A sale here is worth £10.79.

Listings sell for £10.79 on average, from £4.66 to £22.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.79 that is £1K to £3K a year per listing.

Average price
£10.79under the $15 to $100 sweet spot
Price range
£4.66–£22.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #752 within Party Supplies. It carries 142 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#752in Party Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
142per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Bluey Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 falling

Sellers

56

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

34%

Top 20: 80%

Open market

34%

  • Qublex17%
  • yumcute16%
  • Luclay10%
  • Grabo10%
  • Toyland8%
  • Sovanna6%

Demand

Bluey Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Bluey Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey birthday decorations144K/yr
  • bluey party decorations35K/yr
  • bluey party20K/yr
  • bluey birthday18K/yr
  • bluey birthday banner13K/yr
  • bluey decorations9K/yr
  • bley party3K/yr
  • bleuy party7K/yr
  • bluey character birthday decorations9K/yr
  • bluey decorations birthday8K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%−0.13

Expensive for quantity and size

Not worth the money

a waste of money

Quality-Overall20%+0.37

Very upset with the quality of both balloon

Really poor quality

Such bad quality

Color11%+1.24

It was just a shame the characters where only on the same colour balloon and not mixed up as we only really wanted to use the pink and orange

Material Quality6%−0.04

This item is not worth the money the materials used are not of good quality

Print Quality6%−0.04

not printed properly

Love

Quality-Overall27%+0.37

Good quality

good quality set that's great value

Amazing party bundle and good quality

Value For Money15%−0.13

Good value for money

good value for money

Value for money is reasonable

Color13%+1.24

The colours are bright

Overall its a colourful

The blue and orange colours stand out nicely and make the whole setup feel bright and cheerful without looking too much

Inflation/Deflation7%+0.88

Lovely balloons my granddaughter loved them they are still inflated

Still inflated over 2 weeks later

They inflated nice and quickly, they are massive so brilliant value for money, they look amazing and they are still somehow inflated and it has been almost 3 weeks

Advertised Vs Actual Product7%+0.81

Exactly as described

Return

0.6% Return rate 42% Fixable by listing

Size-Overall22%▁▁▁▅██
Inflation/Deflation19%▁▃█▃▂▂
Quality-Overall19%█▄▁▃▅▃

Very upset with the quality of both balloon

Really poor quality

Such bad quality

Color8%█▁▁▁▅▅

It was just a shame the characters where only on the same colour balloon and not mixed up as we only really wanted to use the pink and orange

Advertised Vs Actual Product8%▁▁▁█▁▄

FAQ

Common Bluey Birthday Decorations questions

Answered from the same tracked data.