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Bluey Birthday Decorations

Bluey Birthday Decorations shows low returns (0.6%), but soft demand (-18.4% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 26Growth 16Conversion 45Competition 81Returns 97Price range 44Avg price 40Brand share 75Review moat 93Quality gap 50
This niche Category average

Is Bluey Birthday Decorations profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bluey Birthday Decorations is a £104K/yr Amazon United Kingdom market (265K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 54/100.

Bluey Birthday Decorations: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.4% over the last 90 days and 3.6% of searches end in a purchase.

£104K

revenue / yr

Units sold / yr8K
Search volume / yr-18.4%265K
Conversion rate3.6%
Avg price£10.79

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers21 · 56
Top-5 product click share34%
Open market40%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement82%
New entrants (1y)18· 0 succeeded
Avg rating4.5★
Avg reviews142

Top Bluey Birthday Decorations products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 falling

Sellers

56

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

34%

Top 20: 80%

Open market

34%

  • Qublex17%
  • yumcute16%
  • Luclay10%
  • Grabo10%
  • Toyland8%
  • Sovanna6%

Bluey Birthday Decorations demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume265KCVR3.6%Products39Brands21Top 5 Brands60%OOS Rate10.5%Rating4.5★Reviews142Avg BSR#752
10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.3×

Top Bluey Birthday Decorations search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bluey birthday decorations144K/yr
  • bluey party decorations35K/yr
  • bluey party20K/yr
  • bluey birthday18K/yr
  • bluey birthday banner13K/yr
  • bluey decorations9K/yr
  • bley party3K/yr
  • bleuy party7K/yr
  • bluey character birthday decorations9K/yr
  • bluey decorations birthday8K/yr

What reviews say buyers love and hate about Bluey Birthday Decorations

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall27%

Good quality

Value For Money15%

Good value for money

Color13%

The colours are bright

Inflation/Deflation7%

Lovely balloons my granddaughter loved them they are still inflated

Advertised Vs Actual Product7%

Exactly as described

What buyers complain about

78% of reviews
Value For Money24%

Expensive for quantity and size

Quality-Overall20%

Very upset with the quality of both balloon

Color11%

It was just a shame the characters where only on the same colour balloon and not mixed up as we only really wanted to use the pink and orange

Material Quality6%

This item is not worth the money the materials used are not of good quality

Print Quality6%

not printed properly

Bluey Birthday Decorations return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
22%
2Inflation/Deflation
19%
3Quality-Overall
19%
4Color
8%
5Advertised Vs Actual Product
8%

Common Bluey Birthday Decorations questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bluey Birthday Decorations 54/100 on Amazon United Kingdom — Worth a look. The niche generates £104K/yr across 39 tracked products. 0 of 18 products launched in the last 360 days are still selling. Search demand moved -18.4% over the last 90 days.
Search demand for Bluey Birthday Decorations on Amazon United Kingdom peaks in Jan–Sep, where the busiest month runs 2.3× the quietest.