Is bluey balloons profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 18 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Skip it (38/100).

How competitive is the bluey balloons niche?

11 brands and 40 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in bluey balloons?

Top complaints mined from reviews: Quality-Overall, Color, Value For Money. The return rate is 0.7%.

When does demand for bluey balloons peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the bluey balloons niche?

Listings span £4.42–£13.69; the average listing price is £7.93 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.

bluey balloons

Skip it

Prices mostly outside the sweet spot ($4.42–$13.69) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great496.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Bad£7.93

avg listing price — sweet spot $15–$100

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Market size

Bad£32K

£32K/yr · 74K searches

Price range

Bad£4.42–£13.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, bluey balloons is a £32K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan. Verdict: Skip it — 38/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

bluey balloons market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £32K–£40K; units × avg price
Conversion rate: 5.4%
Avg BSR: #661
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 7.3%
Avg brand age: 24 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

Toyland29%
Grabo26%
Sovanna15%
Dekewe7%
Qublex6%
Senidea4%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -16.2% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top bluey balloons search terms

bluey balloons52K/yr -14.2%5.1% conv.
bluey balloon11K/yr -21.0%8.0% conv.
bluey birthday balloons5K/yr -10.9%3.2% conv.
bluey foil balloon3K/yr -24.6%7.7% conv.
bluey character balloons3K/yr -28.0%1.3% conv.

All search terms

Top bluey balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GRABO - 79cm (31) Bluey Shaped Character Foil Balloon - Kids Party Balloons

Grabo£5.764.5★386 rev

Toyland Pack Of 2-81cm (32) Bluey & Bingo Shaped Character Foil Balloons

Toyland£13.694.6★3,666 rev

18Pcs Blue Dog Balloons Theme Birthday Party Decorations Party Latex Balloons For Birthday Party Decoration

Sovanna£4.894.5★80 rev

42Pcs Dog Balloons Dog Theme Birthday Party Decorations 12 inch Colour Party Latex Balloons for Kids Boys Girls Party Supplies

Dekewe£6.674.5★13 rev

47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.

Qublex£11.664.0★1 rev

Newest

by launch date

47 piece cartoon Bruy birthday decoration set Bruy balloon party supplies include birthday banners cake ornaments cake decorations latex balloons.

Qublex£11.661 rev

2mo ago

30pcs Blue Dog Balloons Birthday Party Decorations Supplies

Senidea£4.650 rev

3mo ago

32PCS Blue Birthday Party Decoration - Kids Birthday Banner Balloons Cake Topper Dog Decorations for Girls & Boys Parties

yumcute£8.171 rev

4mo ago

Dog Birthday Decorations for Boys Girls- Blue Dog Birthday Balloons Decorations Latex Balloons for Kids Happy Birthday Balloons Party Balloons Supplies for Blue-Dog Theme Happy Birthday Decorations

NTGFU£4.4229 rev

4mo ago

Bly Birthday Banner Happy Birthday Decoration 14PCS Bunting Garland and Hanging Decoration Birthday Banner Theme Kids Banner Party Deco ration for Girls Boys Birth day Party

yumcute£8.2326 rev

5mo ago

What buyers say about bluey balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Inflation/Deflation31%

“Lovely balloons my granddaughter loved them they are still inflated”

Quality-Overall26%

“Good product”

Value For Money19%

“good value for money”

Durability10%

“the durability is good”

Strength7%

“still going strong 1 1/2 weeks later”

Size-Overall7%

“Great size and made my 5 year old very happy”

What buyers complain about

Quality-Overall33%

“Very upset with the quality of both balloon”

Color33%

“It was just a shame the characters where only on the same colour balloon and not mixed up as we only really wanted to use the pink and orange”

Value For Money17%

“Not worth the money”

Material Quality17%

“This item is not worth the money the materials used are not of good quality”

Top return reasons

Inflation/Deflation30%

Quality-Overall20%

Color18%

Advertised Vs Actual Product11%

Size-Overall7%

Storage Capacity4%

Value For Money4%

Print Quality4%

Smell4%

Common questions

Is bluey balloons profitable to sell on Amazon United Kingdom?: The niche generates £32K/yr across 18 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Skip it (38/100).
How competitive is the bluey balloons niche?: 11 brands and 40 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in bluey balloons?: Top complaints mined from reviews: Quality-Overall, Color, Value For Money. The return rate is 0.7%.
When does demand for bluey balloons peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the bluey balloons niche?: Listings span £4.42–£13.69; the average listing price is £7.93 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.