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Bluey Balloons

Fail

Prices span $4.42–$13.69, mostly outside the sweet spot, so Bluey Balloons is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£32K/yr74K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
63%top-5 click share · 11 brands · 40 sellers

Flapen Score

Bluey Balloons against its category

The dotted line is the Home & Garden average. Past it, Bluey Balloons is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey Balloons 74K times last year and spent an estimated £32K. The top 5 brands take 83% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
5.4%
Market size, estimated
£32Ka year
Peak month
January1.7× the quietest month
Top search term
bluey balloons52K searches a year

02 · Price

A sale here is worth £7.93.

Listings sell for £7.93 on average, from £4.42 to £13.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.93 that is £793 to £2K a year per listing.

Average price
£7.93under the $15 to $100 sweet spot
Price range
£4.42–£13.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£793–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #661 within Party Supplies. It carries 496 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#661in Party Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
496per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Bluey Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

40

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

  • Toyland29%
  • Grabo26%
  • Sovanna15%
  • Dekewe7%
  • Qublex6%
  • Senidea4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Bluey Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Bluey Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluey balloons52K/yr
  • bluey balloon11K/yr
  • bluey birthday balloons5K/yr
  • bluey foil balloon3K/yr
  • bluey character balloons3K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.14

Very upset with the quality of both balloon

Color33%+0.96

It was just a shame the characters where only on the same colour balloon and not mixed up as we only really wanted to use the pink and orange

Value For Money17%−0.04

Not worth the money

Material Quality17%−0.10

This item is not worth the money the materials used are not of good quality

Love

Inflation/Deflation31%+2.40

Lovely balloons my granddaughter loved them they are still inflated

Still inflated over 2 weeks later

They inflated nice and quickly, they are massive so brilliant value for money, they look amazing and they are still somehow inflated and it has been almost 3 weeks

Quality-Overall26%−0.14

Good product

made it through a childs party so it was good quality

very strong and great quality item

Value For Money19%−0.04

good value for money

Great value for money

Good value for the money

Durability10%+0.62

the durability is good

it held well

Strength7%+0.46

still going strong 1 1/2 weeks later

Return

0.7% Return rate 36% Fixable by listing

Inflation/Deflation30%▄▄█▄▅▃
Quality-Overall20%▄▄▁▄█▁

Very upset with the quality of both balloon

Color18%▅▁█▁▁▅

It was just a shame the characters where only on the same colour balloon and not mixed up as we only really wanted to use the pink and orange

Advertised Vs Actual Product11%▁█▁█▁▇
Size-Overall7%▁▁▁█▁▁

FAQ

Common Bluey Balloons questions

Answered from the same tracked data.