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Bluebell Bulbs

Fail

Shoppers spend only $25K a year here, so Bluebell Bulbs is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£25K/yr43K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
74%top-5 click share · 7 brands · 8 sellers

Flapen Score

Bluebell Bulbs against its category

The dotted line is the Home & Garden average. Past it, Bluebell Bulbs is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluebell Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluebell Bulbs 43K times last year and spent an estimated £25K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
6.4%
Market size, estimated
£25Ka year
Peak month
April4.8× the quietest month
Top search term
bluebell bulbs17K searches a year

02 · Price

A sale here is worth £8.92.

Listings sell for £8.92 on average, from £2.86 to £16.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.92 that is £892 to £2K a year per listing.

Average price
£8.92under the $15 to $100 sweet spot
Price range
£2.86–£16.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£892–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 48.7% of listings are out of stock. The average listing ranks #366 within Plants, Seeds & Bulbs. It carries 479 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
36%
Out of stock, average day
48.7%
Average rank
#366in Plants, Seeds & Bulbs
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
479per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bluebell Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

8

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Pretty Wild Seeds40%
  • Blue Magic Design27%
  • Cambridge Farmers Outlet16%
  • GreenBrokers7%
  • generic5%
  • Welldales2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bluebell Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.8×

Search terms

Top Bluebell Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluebell bulbs17K/yr
  • bluebells bulbs for planting now uk8K/yr
  • bluebells8K/yr
  • bluebell6K/yr
  • bluebell plants3K/yr

Reviews and returns

What reviews say buyers love and hate about Bluebell Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth69%−0.53

some might not even grow to be plants

not one seed has grown

Never grew

Durability13%−0.08

Zero. They died

Size-Overall6%−0.03

Teeny tiny seeds

Value For Money6%+2.73

waste of money

Love

Plant Growth38%−0.53

Easy to grow

Really easy to plant

Great product, 95% all grow, look amazing

Value For Money28%+2.73

Good value for pot filling

Good value for money

great value for the price

Quality-Overall11%+0.70

Brilliant, very good value for money- arrived quickly and in good condition - They look very healthy- quality was good -good variety and the bulbs were also a good health size

Good quality bulbs

Good product

Color7%+0.68

Very pretty

blue with other flowers they are worth buying they spread in your garden which is amazing if you dont mind that thank you again Amazon

seeds look healthy so I look forward to them putting some colour in my colour

Advertised Vs Actual Product4%+0.38

as seen

Return

0.1% Return rate 28% Fixable by listing

Plant Growth28%▁▁▁▅▁█

some might not even grow to be plants

not one seed has grown

Never grew

Size-Overall22%▁▁▁▁█▁

Teeny tiny seeds

Moist/Dry17%▁▁▁▆█▁
Instructions/User Manual/Troubleshooting11%▁▁▁▁█▁
Material Quality11%▁▁▁▁█▁

FAQ

Common Bluebell Bulbs questions

Answered from the same tracked data.