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Blue Velvet Ribbon

Fail

Prices span $3.35–$11.16, mostly outside the sweet spot, so Blue Velvet Ribbon is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£20K/yr31K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
57%top-5 click share · 10 brands · 14 sellers

Flapen Score

Blue Velvet Ribbon against its category

The dotted line is the Home & Garden average. Past it, Blue Velvet Ribbon is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Velvet Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Velvet Ribbon 31K times last year and spent an estimated £20K. The top 5 brands take 82% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
10.9%
Market size, estimated
£20Ka year
Top search term
blue velvet ribbon16K searches a year

02 · Price

A sale here is worth £5.96.

Listings sell for £5.96 on average, from £3.35 to £11.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £5.96 that is £0 to £596 a year per listing.

Average price
£5.96under the $15 to $100 sweet spot
Price range
£3.35–£11.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£596
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.6% of listings are out of stock. The average listing ranks #681 within Sewing. It carries 321 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
29.6%
Average rank
#681in Sewing
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Blue Velvet Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£996£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

12%

  • Uiopa29%
  • sourcing map23%
  • Italian Options17%
  • Vitalizart6%
  • NBEADS6%
  • Manjonzic5%
  • Open — no brand owns it (4 brands, 12%)

Demand

Blue Velvet Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.7× · 7 of 12 months tracked

Search terms

Top Blue Velvet Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue velvet ribbon16K/yr
  • navy velvet ribbon10K/yr
  • navy blue velvet ribbon4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Velvet Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Color38%

Great colour

Good quality and stunning shade of blue

Lovely lux colour

Quality-Overall38%

Good quality and stunning shade of blue

Bought this ribbon to make bows to add to some christmas decoration good quality very good price

Quality is good

Advertised Vs Actual Product25%

Just what I ordered

Just what I wanted

Return

1.7% Return rate 68% Fixable by listing

Color68%█▅▆▁▅▆
Thin11%▁▇▁▁▁█
Functionality-Overall11%▁▁▆▁█▁
Weight Light5%▁▁▁█▁▁
Hard Feel3%▁█▁▁▁▁

FAQ

Common Blue Velvet Ribbon questions

Answered from the same tracked data.