blue tissue paper
Skip itPrices mostly outside the sweet spot ($1.14–$6.63) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good690.69avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£45K£45K/yr · 74K searches
Avg price
Bad£3.80avg listing price — sweet spot $15–$100
Price range
Bad£1.14–£6.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue tissue paper is a £45K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
blue tissue paper market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £48K–£57K
- units × avg price
- Conversion rate
- 16.0%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 72%
- Out of stock
- 16.7%
- Avg brand age
- 42 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
21 flat
Sellers
28
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
51%
Top 20: 91%
Open market
34%
- Glick18%
- woric16%
- Morcheiong12%
- Bouiexye9%
- LZRinue6%
- MustBeBonkers5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.7×
Top blue tissue paper search terms
- blue tissue paper49K/yr
- blue tissue paper for wrapping gifts11K/yr
- tissue paper blue7K/yr
- baby blue tissue paper4K/yr
- light blue tissue paper3K/yr
Top blue tissue paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glick Pale Blue Tissue: 4 Large Sheets (750x500mm) Light Pastel Paper for Gift Wraps Art and Craft Projects. Beautiful Blue for Any Creative Idea!
Glick£1.774.7★147 rev
Morcheiong 60 Sheets Blue Tissue Paper Multicolor Art Gift Wrapping Tissue Paper Bulk Gift Wrapping for DIY Birthday Wedding Holiday Crafts Decor Party Festival(20 x 14.5 inches /50 x 37cm)
Morcheiong£4.364.6★523 rev
woric 60 Sheets Blue Tissue Paper Bulk 50 * 35cm Blue Wrapping Paper Multicolor Tissue Paper 5 Colors for Graduation Gift Father Baby Shower Boys Birthday Wedding
woric£4.564.8★78 rev
LZRinue 60 Sheets of Light Blue Tissue Paper 35 x 50 cm Gift Wrapping Tissue Paper for Christmas Gift Wrapping Art Crafts DIY Birthday Wedding Baby Shower Gift Wrap
LZRinue£3.524.6★744 rev
Bouiexye 60 Sheets Blue Tissue Paper Multicolor Tissue Paper Bulk Gift Wrapping for DIY Art Craft Floral Birthday Baby Shower Party Festival
Bouiexye£3.874.6★953 rev
Newest
by launch date
woric 50 Sheets Grey Blue Tissue Paper 50 * 70cm Pale Blue Wrapping Paper Tissue Paper for Wrapping Gifts Wedding Birthday Bridal Party Graduation
woric£4.9938 rev
woric 50 Sheets Navy Blue Tissue Paper 50 * 70cm Navy Wrapping Paper Tissue Paper for Wrapping Gifts DIY Crafts Graduation Wedding Birthday Party Decorations
woric£4.9738 rev
woric 60 Sheets Blue Tissue Paper Bulk 50 * 35cm Blue Wrapping Paper Multicolor Tissue Paper 5 Colors for Graduation Gift Father Baby Shower Boys Birthday Wedding
woric£4.5678 rev
Pack of 10 x Vibrant Tissue Paper 500mm x 750mm for Gift Bags Wrapping Flowers Wedding Arts Crafts - Quality Acid Free (Dark Blue)
LARRYROO£3.3235 rev
Artmaxx Tissue Paper Light Blue 50x70cm 30 Sheets Quality Tissue Paper for Crafting Gift Wrapping DIY Projects Ideal for Party Decorations Art and Paper Crafts
Artmaxx£4.133 rev
Trending
90-day click momentumworic 50 Sheets Grey Blue Tissue Paper 50 * 70cm Pale Blue Wrapping Paper Tissue Paper for Wrapping Gifts Wedding Birthday Bridal Party Graduation
woric£4.994.7★
woric 50 Sheets Navy Blue Tissue Paper 50 * 70cm Navy Wrapping Paper Tissue Paper for Wrapping Gifts DIY Crafts Graduation Wedding Birthday Party Decorations
woric£4.974.7★
Bouiexye 60 Sheets Blue Tissue Paper Multicolor Tissue Paper Bulk Gift Wrapping for DIY Art Craft Floral Birthday Baby Shower Party Festival
Bouiexye£3.874.6★
MustBeBonkers Tissue Wrapping Paper - 18GSM Colour Fast Acid Free - 35 x 45cm (Blue (Light) 5)
MustBeBonkers£1.614.4★
Stephens Crepe Paper Light Blue Coloured 40% Stretch 3m x 0.5m Sheet For Papercraft Gift Wrapping Collages Paper Chains Stained Glass Windows Craft Projects
Stephens£1.144.1★
What buyers say about blue tissue paper
What buyers praise and complain about, mined from review topics.What buyers love
“great colours”
“Good quality”
“good value for crafts”
“As described”
“Ideal for presents”
“good size and quality overall”
“Very easy to use”
“Great tissue”
“substantial”
“Not too thin”
What buyers complain about
“Only for small items”
“theyre very small and thin”
“Not so durable”
Top return reasons
Common questions
- Is blue tissue paper profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 29 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the blue tissue paper niche?
- 21 brands and 28 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in blue tissue paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 0.2%.
- When does demand for blue tissue paper peak?
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the blue tissue paper niche?
- Listings span £1.14–£6.63; the average listing price is £3.80 (sweet spot $15–$100). The average incumbent carries 691 reviews — the moat a new listing must climb.