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Blue Tinsel

Fail

The top 5 brands take 100% of clicks, so Blue Tinsel is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£12K/yr41K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
94%top-5 click share · 6 brands · 8 sellers

Flapen Score

Blue Tinsel against its category

The dotted line is the Home & Garden average. Past it, Blue Tinsel is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Tinsel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Tinsel 41K times last year and spent an estimated £12K. The top 5 brands take 100% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
4.7%
Market size, estimated
£12Ka year
Peak month
December90.3× the quietest month
Top search term
blue tinsel31K searches a year

02 · Price

A sale here is worth £5.98.

Listings sell for £5.98 on average, from £3.38 to £11.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £5.98 that is £0 to £598 a year per listing.

Average price
£5.98under the $15 to $100 sweet spot
Price range
£3.38–£11.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£598
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 52.4% of listings are out of stock. The average listing ranks #115 within Party Supplies. It carries 174 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
52.4%
Average rank
#115in Party Supplies
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
174per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Blue Tinsel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£5K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • HCSSZ28%
  • YAAVAAW23%
  • WedDecor21%
  • HOVUK15%
  • Alaoo7%
  • EBOOT7%

Demand

Blue Tinsel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 90.3×

Search terms

Top Blue Tinsel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue tinsel31K/yr
  • navy tinsel7K/yr
  • blue tinsel christmas4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Tinsel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall52%−0.08

Cheap

Disappointing Quality – Arrived Damaged and Fell Apart

unfortunately pooor quality

Durability15%−0.17

fell apart within an hour of being up

they started falling apart almost immediately

Value For Money13%−0.12

Cheap

Material Quality6%−0.12

The material is very thin and fragile, so even handling them carefully caused pieces to come away

Strength6%−0.12

The material is very thin and fragile, so even handling them carefully caused pieces to come away

Love

Quality-Overall42%−0.08

Top quality

Quality was excellent

Good quality 2 in a pack

Color17%+3.53

nice colour

Size-Overall14%+0.29

fitted perfectly

size was good

Value For Money6%−0.12

Worth it

Durability6%−0.17

Lasts, doesn't fall down

Return

0.8% Return rate 41% Fixable by listing

Color32%▁███▆▁
Durability27%█▁▁█▆▁

fell apart within an hour of being up

they started falling apart almost immediately

Size-Overall9%▁▁▁▁▁█
Compatibility-Overall9%█▁▁▁▁▁
Quality-Overall9%▁▁▁▁█▁

Cheap

Disappointing Quality – Arrived Damaged and Fell Apart

unfortunately pooor quality

FAQ

Common Blue Tinsel questions

Answered from the same tracked data.