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Blue Ribbon

Maybe

Buyers convert on 13.0% of searches. But prices span $1.42–$8.33, mostly outside the sweet spot, so Blue Ribbon is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£75K/yr167K searches / yr
90-day growth
+17.0%search demand this quarter
Competition
50%top-5 click share · 21 brands · 28 sellers

Flapen Score

Blue Ribbon against its category

The dotted line is the Home & Garden average. Past it, Blue Ribbon is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Ribbon 167K times last year and spent an estimated £75K. The top 5 brands take 63% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
13.0%
Market size, estimated
£75Ka year
Peak month
June1.7× the quietest month
Top search term
blue ribbon132K searches a year

02 · Price

A sale here is worth £3.45.

Listings sell for £3.45 on average, from £1.42 to £8.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £3.45 that is £2K to £3K a year per listing.

Average price
£3.45under the $15 to $100 sweet spot
Price range
£1.42–£8.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #128 within Sewing. It carries 804 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#128in Sewing
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
804per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Blue Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

28

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

50%

Top 20: 87%

Open market

33%

  • G2PLUS31%
  • OWill12%
  • clover10%
  • Cydaluya5%
  • YAAVAAW5%
  • GCS LONDON4%

Demand

Blue Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Blue Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue ribbon132K/yr
  • blue ribbon for gift wrapping16K/yr
  • blue satin ribbon6K/yr
  • ribbon blue5K/yr
  • blue hair ribbon4K/yr
  • blue ribbons4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stitch/Finish/Polish100%−0.26

No good for sewing with as just frays

Love

Color43%+3.25

Lovely colour

Same colour just like the photo

The baby blue colour was lovely

Quality-Overall23%−0.06

The ribbon was good quality

Good quality and plenty supplied for the price

Excellent quality and perfect for crafts

Value For Money13%+0.69

Good value for money

Good value for money

Moneys worth

Ease Of Use9%+0.47

Easy to use and good wuality

it was easy to work with

Design-Overall8%+0.38

Very intended for its purpose

Return

0.8% Return rate 60% Fixable by listing

Color47%█▇▃▇▇▅
Quality-Overall15%▅▃█▅▄▃
Thin14%▁▇▇▁██
Size-Overall11%▁▄▆▅▃█
Thickness3%▁▁▆▄█▁

FAQ

Common Blue Ribbon questions

Answered from the same tracked data.