blue ribbon
Worth a lookShows searches that convert (13.0% search→purchase), but prices mostly outside the sweet spot ($1.42–$8.33) keeps it on the watch list.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good803.94avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£75K£75K/yr · 167K searches
Avg price
Bad£3.45avg listing price — sweet spot $15–$100
Price range
Bad£1.42–£8.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue ribbon is a £75K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
blue ribbon market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £69K–£86K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 5.9%
- Avg brand age
- 34 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
28
Top-5 brand share
63%
Top 20: 99%
Top-5 click share
50%
Top 20: 87%
Open market
33%
- G2PLUS31%
- OWill12%
- clover10%
- Cydaluya5%
- YAAVAAW5%
- GCS LONDON4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top blue ribbon search terms
- blue ribbon132K/yr
- blue ribbon for gift wrapping16K/yr
- blue satin ribbon6K/yr
- ribbon blue5K/yr
- blue hair ribbon4K/yr
- blue ribbons4K/yr
Top blue ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
G2PLUS Baby Blue Satin Ribbons 10mm: Thick Deocrative Gift Wrap Ribbons for Crafting Party Decoration 22m
G2PLUS£2.584.5★798 rev
OWill Royal Blue Satin Ribbon Double Sided Polyester 20mm X 22m(24 Yards) Gift Wrapping Ribbon for Cake Decoration DIY Sewing Project Party Balloon & Hair Bows Decoration
OWill£4.004.6★2,503 rev
G2PLUS 20mm Baby Blue Satin Ribbons: 22m Gift Wrapping Ribbon
G2PLUS£3.364.6★557 rev
15mm Royal Blue Ribbon for Gift Wrapping 22MSingle-Sided Satin Ribbon Christmas Ribbion Gift Wrapping Fabric Ribbon for Presents Bouquets Cake Wedding Decor
clover£3.254.5★284 rev
2PCS Ribbon for Gift Wrapping 10mm Wide Blue Ribbon 22M Thick Fabric Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Cydaluya£3.094.5★158 rev
Newest
by launch date
10mm Baby Blue Ribbons for Gift Wrapping 22m Ribbons for Crafting Valentines Day Decorative Thick Fabric Ribbon Applicable to Card Making Gift Wrapping Wedding Party Decoration
Lafefe£2.194 rev
woric 20mm*50m Baby Blue Ribbon Blue Satin Gift Ribbons Light Blue Ribbon for Gift Wrapping Bows Crafting Wedding Baby Shower Christening Graduation Birthday Party
woric£4.13266 rev
G2PLUS 4 Rolls Pastel Blue Satin Ribbon 10mm x 22M Gift Wrapping Ribbon Total 88M for Birthday Parties Baby Showers DIY Crafts
G2PLUS£6.3519 rev
20mm Water Blue Satin Ribbon 22M Fabric Hair String Ribbon for Craft Flower Bouquets Gift Wrapping Wedding Bow Making and Valentines Christmas Decoration (Water Blue 2CM)
GUIASIPULE£3.38159 rev
2PCS Ribbon for Gift Wrapping 10mm Wide Blue Ribbon 22M Thick Fabric Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Cydaluya£3.09158 rev
Trending
90-day click momentumworic 20mm*50m Baby Blue Ribbon Blue Satin Gift Ribbons Light Blue Ribbon for Gift Wrapping Bows Crafting Wedding Baby Shower Christening Graduation Birthday Party
woric£4.134.7★
10mm Baby Blue Ribbons for Gift Wrapping 22m Ribbons for Crafting Valentines Day Decorative Thick Fabric Ribbon Applicable to Card Making Gift Wrapping Wedding Party Decoration
Lafefe£2.194.4★
TONIFUL 4 Rolls 1-1/2 Inch Dusty Baby Blue and Light Blue Silk Chiffon Ribbon 22 Yards Handmade Fringe Chiffon Ribbon Set for Wedding Invitations Bridal Bouquets
TONIFUL£6.264.7★
Artcut Blue 10mm x 22m Satin Ribbon Double Faced Fabric Ribbon for Valentines Day Gift Wrapping Romantic Anniversary Bouquets Cake Decorating and Wedding Party Favors
Artcut£2.564.6★
Vaessen Creative Satin Ribbon 6mm x 10m Elegant Shine for Card Making Scrapbooks Gift Wrapping and Other Craft Projects Light Blue
Vaessen Creative£1.794.7★
What buyers say about blue ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely colour”
“The ribbon was good quality”
“Good value for money”
“Easy to use and good wuality”
“Very intended for its purpose”
“As in the picture”
“gave it a nice professional finish”
What buyers complain about
“No good for sewing with as just frays”
Top return reasons
Common questions
- Is blue ribbon profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the blue ribbon niche?
- 21 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in blue ribbon?
- Top complaints mined from reviews: Stitch/Finish/Polish. The return rate is 0.8%.
- When does demand for blue ribbon peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the blue ribbon niche?
- Listings span £1.42–£8.33; the average listing price is £3.45 (sweet spot $15–$100). The average incumbent carries 804 reviews — the moat a new listing must climb.