Blue Microwave
weak search conversion (0.5%) — Blue Microwave doesn't clear our bar today.
Flapen Score
Is Blue Microwave profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Microwave is a £40K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Skip it — 39/100.
Blue Microwave: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.6% over the last 90 days and 0.5% of searches end in a purchase.
£40K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Blue Microwave products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tower Cavaletto Manual Microwave with 5 Power Levels and 35 Minute Timer 800W 20L Midnight Blue & Rose Gold T24038MNB
- Price
- £76.09
- Rating
- 4.4/5
- Reviews
- 777
- Age
- 3y ago
Russell Hobbs RHMM713BL 17 L 700 W Scandi Compact Blue Manual Microwave with 5 Power Levels Wood Effect Handle & Dials Timer Defrost Setting Easy Clean
- Price
- £67.60
- Rating
- 4.5/5
- Reviews
- 2,244
- Age
- 4y ago
Russell Hobbs Ocean Blue Digital Microwave 20 Litre 800W Solo Digital with 5 Power Levels Defrost Function & Easy Clean 60 Minute Timer 8 Auto-Cook Menus RHMD832OB
- Price
- £68.13
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 1y ago
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Blue SM4425BLU
- Price
- £70.95
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Abode Retro Microwave 20 Litre Blue with Rose Gold Accent Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004GRG
- Price
- £51.61
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 1y ago
Trending
90-day click momentum
Morphy Richards Cassini Digital Glass Microwave 20L Capacity Stainless Steel Inner Cavity 6 Power Levels Defrost 95 Minute Timer 24.5cm Glass Turntable Easy Clean 800W Outer Space 511421
- Price
- £96.53
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 7mo ago
Hamilton Beach Kettle Toaster & Microwave Set Ella 1.7L Electric Kettle Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Mint - ELLAMB
- Price
- £100.32
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Blue SM4425BLU
- Price
- £70.95
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Hamilton Beach Microwave 20L Miami 800W Manual Dial Controls Quick Defrost 35 Min Timer 5 Cooking Levels Flamingo Pink - HBMX20F
- Price
- £67.40
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 8mo ago
Tower Digital Microwave with 60-Minute Timer and 8 Autocook Settings 20L 800W Black and Rose Gold T24021
- Price
- £81.55
- Rating
- 4.5/5
- Reviews
- 3,246
- Age
- 8y ago
Newest
by launch dateSwan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Blue SM4425BLU
- Price
- £70.95
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Morphy Richards Cassini Digital Glass Microwave 20L Capacity Stainless Steel Inner Cavity 6 Power Levels Defrost 95 Minute Timer 24.5cm Glass Turntable Easy Clean 800W Outer Space 511421
- Price
- £96.53
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 7mo ago
Hamilton Beach Microwave 20L Miami 800W Manual Dial Controls Quick Defrost 35 Min Timer 5 Cooking Levels Flamingo Pink - HBMX20F
- Price
- £67.40
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 8mo ago
Ariete 800W 20L Vintage Mechanical Microwave 5 Power Levels 30 Minute Timer Cooking End Signal Ideal for Heating Cooking and Defrosting (Blue)
- Price
- £66.78
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 1y ago
Belaco 20L Microwave Digital Display 8 presets with Auto Defrost 800W Microwave Oven 10 Power Levels Luxury & Retro Design Easy Clean
- Price
- £63.79
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 flat
Sellers
25
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
17%
- Russell Hobbs30%
- Tower23%
- Cookology9%
- Salter8%
- Swan7%
- Abode7%
- Open — no brand owns it (5 brands, 17%)
Blue Microwave demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.8×
Top Blue Microwave search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue microwave48K/yr
- microwave blue15K/yr
- navy microwave10K/yr
- navy blue microwave8K/yr
- purple microwave8K/yr
- midnight blue microwave5K/yr
What reviews say buyers love and hate about Blue Microwave
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Beautiful colour”
“Good quality and arrived on time”
“Easy to Use”
“Great value”
“it does the job”
What buyers complain about
59% of reviews“Broke after ten months”
“a bit smaller than i thought even though i had measured it”
“Sent me the old model with the old logo when they clearly advertised the newer model”
“AVOID and invest in a good-trusted brand”
“Item is defective after a few months with sparks coming from the microwave”
Blue Microwave return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Microwave questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
