blue microwave
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great£84.06avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good646.88avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£51.61–£195.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 94K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, blue microwave is a £40K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
blue microwave market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £63K–£84K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 77%
- Out of stock
- 11.4%
- Avg brand age
- 43 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
25
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
17%
- Russell Hobbs30%
- Tower23%
- Cookology9%
- Salter8%
- Swan7%
- Abode7%
- Open — no brand owns it (5 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top blue microwave search terms
- blue microwave48K/yr
- microwave blue15K/yr
- navy microwave10K/yr
- navy blue microwave8K/yr
- purple microwave8K/yr
- midnight blue microwave5K/yr
Top blue microwave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tower Cavaletto Manual Microwave with 5 Power Levels and 35 Minute Timer 800W 20L Midnight Blue & Rose Gold T24038MNB
Tower£76.094.4★777 rev
Russell Hobbs RHMM713BL 17 L 700 W Scandi Compact Blue Manual Microwave with 5 Power Levels Wood Effect Handle & Dials Timer Defrost Setting Easy Clean
Russell Hobbs£67.604.5★2,244 rev
Russell Hobbs Ocean Blue Digital Microwave 20 Litre 800W Solo Digital with 5 Power Levels Defrost Function & Easy Clean 60 Minute Timer 8 Auto-Cook Menus RHMD832OB
Russell Hobbs£68.134.4★130 rev
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Blue SM4425BLU
Swan£70.954.7★41 rev
Abode Retro Microwave 20 Litre Blue with Rose Gold Accent Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004GRG
Abode£51.614.7★348 rev
Newest
by launch dateSwan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Blue SM4425BLU
Swan£70.9541 rev
Morphy Richards Cassini Digital Glass Microwave 20L Capacity Stainless Steel Inner Cavity 6 Power Levels Defrost 95 Minute Timer 24.5cm Glass Turntable Easy Clean 800W Outer Space 511421
Morphy Richards£96.5333 rev
Hamilton Beach Microwave 20L Miami 800W Manual Dial Controls Quick Defrost 35 Min Timer 5 Cooking Levels Flamingo Pink - HBMX20F
Hamilton Beach£67.4063 rev
Ariete 800W 20L Vintage Mechanical Microwave 5 Power Levels 30 Minute Timer Cooking End Signal Ideal for Heating Cooking and Defrosting (Blue)
Ariete£66.78170 rev
Belaco 20L Microwave Digital Display 8 presets with Auto Defrost 800W Microwave Oven 10 Power Levels Luxury & Retro Design Easy Clean
Belaco£63.79205 rev
Trending
90-day click momentumMorphy Richards Cassini Digital Glass Microwave 20L Capacity Stainless Steel Inner Cavity 6 Power Levels Defrost 95 Minute Timer 24.5cm Glass Turntable Easy Clean 800W Outer Space 511421
Morphy Richards£96.534.7★
Hamilton Beach Kettle Toaster & Microwave Set Ella 1.7L Electric Kettle Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Mint - ELLAMB
Hamilton Beach£100.324.3★
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Blue SM4425BLU
Swan£70.954.7★
Hamilton Beach Microwave 20L Miami 800W Manual Dial Controls Quick Defrost 35 Min Timer 5 Cooking Levels Flamingo Pink - HBMX20F
Hamilton Beach£67.404.4★
Tower Digital Microwave with 60-Minute Timer and 8 Autocook Settings 20L 800W Black and Rose Gold T24021
Tower£81.554.5★
What buyers say about blue microwave
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colour”
“Good quality and arrived on time”
“Easy to Use”
“Great value”
“it does the job”
“Great design”
“Great stylish product”
“a decent size”
“it is suitably compact”
“easy to clean”
What buyers complain about
“Broke after ten months”
“a bit smaller than i thought even though i had measured it”
“Sent me the old model with the old logo when they clearly advertised the newer model”
“AVOID and invest in a good-trusted brand”
“Item is defective after a few months with sparks coming from the microwave”
“Rust”
“The colour is a lot brighter than in the picture which was a bit disappointing”
“And love you can get everything to match downside the white on blue to tell you what the buttons are make it hard to read”
“tripped the electrics”
“it didnt work”
Top return reasons
Common questions
- Is blue microwave profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the blue microwave niche?
- 11 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in blue microwave?
- Top complaints mined from reviews: Durability, Size-Overall, Advertised Vs Actual Product. The return rate is 2.0%.
- When does demand for blue microwave peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the blue microwave niche?
- Listings span £51.61–£195.17; the average listing price is £84.06 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.