Skip to content

Blue Microwave

Fail

Buyers convert on only 0.5% of searches, so Blue Microwave is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£40K/yr94K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
53%top-5 click share · 11 brands · 25 sellers

Flapen Score

Blue Microwave against its category

The dotted line is the Home & Garden average. Past it, Blue Microwave is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Microwave 94K times last year and spent an estimated £40K. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
0.5%
Market size, estimated
£40Ka year
Peak month
November1.8× the quietest month
Top search term
blue microwave48K searches a year

02 · Price

A sale here is worth £84.06.

Listings sell for £84.06 on average, from £51.61 to £195.17. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £84.06 that is £0 to £8K a year per listing.

Average price
£84.06inside the $15 to $100 sweet spot
Price range
£51.61–£195.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #188 within Small Kitchen Appliances. It carries 647 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
46%
Out of stock, average day
11.4%
Average rank
#188in Small Kitchen Appliances
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
647per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Blue Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

17%

  • Russell Hobbs30%
  • Tower23%
  • Cookology9%
  • Salter8%
  • Swan7%
  • Abode7%
  • Open — no brand owns it (5 brands, 17%)

Demand

Blue Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Blue Microwave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue microwave48K/yr
  • microwave blue15K/yr
  • navy microwave10K/yr
  • navy blue microwave8K/yr
  • purple microwave8K/yr
  • midnight blue microwave5K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Microwave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability8%−0.04

Broke after ten months

Died after 2 years and 1 month

Kind of having the feeling it will not last long

Size-Overall8%−0.02

a bit smaller than i thought even though i had measured it

maybe a touch small

Basic, I bought it for the colour, very small inside

Advertised Vs Actual Product8%

Sent me the old model with the old logo when they clearly advertised the newer model

Description was misleading

The picture of this set is deceiving

Quality-Overall7%+0.57

AVOID and invest in a good-trusted brand

Looks like cheap rubbish

Very average looks tidy not worth the money

Microwave Safe7%−0.05

Item is defective after a few months with sparks coming from the microwave

Microwave is defective after a few months

sugar canister are however the microwave

Love

Color24%+1.96

Beautiful colour

lovely colour in the green option

True to colour

Quality-Overall16%+0.57

Good quality and arrived on time

Good quality microwave

Excellent Product

Ease Of Use15%+0.89

Easy to Use

Easy to operate

Very easy controls

Value For Money11%+0.34

Great value

Good for the money

Worth it value

Advertised Vs Actual Product6%

it does the job

As expected

Its just what I wanted

Return

2.0% Return rate 62% Fixable by listing

Color32%▃▅▆█▄▆

The colour is a lot brighter than in the picture which was a bit disappointing

The colour is truly disturbing

coloured to blend with the machine rather than to stand out

Size-Overall18%▄▄▆▆█▃

a bit smaller than i thought even though i had measured it

maybe a touch small

Basic, I bought it for the colour, very small inside

Heating8%▇▇▄▅▃█
Functionality-Overall8%▄█▃▄▇▃

it didnt work

Defective Material/Parts5%█▁▃▁▂▂

FAQ

Common Blue Microwave questions

Answered from the same tracked data.