Blue Kettle

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months

235K

Growth, 90 days vs prior 90

-24.0%

Conversion, latest week

1.5%

Market size, estimated

£106Ka year

Peak month

November1.9× the quietest month

Top search term

blue kettle87K searches a year

Listings sell for £29.60 on average, from £14.18 to £50.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £29.60 that is £0 to £3K a year per listing.

Average price

£29.60inside the $15 to $100 sweet spot

Price range

£14.18–£50.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #103 within Small Kitchen Appliances. It carries 2,679 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

88%

Out of stock, average day

7.5%

Average rank

#103in Small Kitchen Appliances

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,679per listing

Listings tracked

60

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months