Blue Kettle
Blue Kettle shows a sweet-spot price point ($29.60 avg), but soft demand (-24.0% this quarter) keeps it on the watch list.
Flapen Score
Is Blue Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Kettle is a £106K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Blue Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.0% over the last 90 days and 1.5% of searches end in a purchase.
£106K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 60 products
Top Blue Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
- Price
- £28.46
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Tower T10044MNB Cavaletto Pyramid Kettle with Fast Boil Detachable Filter 1.7 Litre 3000 W Midnight Blue and Rose Gold
- Price
- £26.70
- Rating
- 4.4/5
- Reviews
- 6,841
- Age
- 6y ago
Haden Highclere Electric Kettle - 3000W Fast Boil Cordless 360 Base Cup Markings - 1.5L Stainless Steel Kettle - Lightweight Easy To Fill Empty And Clean
- Price
- £32.61
- Rating
- 4.0/5
- Reviews
- 2,293
- Age
- 6y ago
Daewoo Denver 1.5L Rapid Boil Kettle Sky Blue 3000W Fast Boil Temperature Gauge 360 Base Retro Vintage Design Ideal for Home Office and Gifting
- Price
- £29.65
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 1y ago
Tower Empire 1.7 Litre Rapid Boil Kettle 3000W Midnight Blue T10052MNB
- Price
- £20.57
- Rating
- 4.5/5
- Reviews
- 5,493
- Age
- 6y ago
Trending
90-day click momentum
Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
- Price
- £28.44
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago
Salter Retro Blue 1.7 L Kettle 3KW Rapid Boil 360 Base Removable Limescale Filter Cordless Water Level Window Blue Indicator Light Boil Dry Sensor & Auto Shut-Off Vintage Design
- Price
- £29.06
- Rating
- 4.2/5
- Reviews
- 637
- Age
- 8mo ago
Swan SK19025GRN Retro Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 1.7L 3KW Green and Stainless Steel
- Price
- £29.26
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Huogary Electric Kettle 1.7L Stainless Steel Kettle with Keep Warm Function 2200W Fast Boil Kettle with LED Indicator Auto Shut-off & Boil-Dry Protection Cordless Design Rotational Base (Green)
- Price
- £29.94
- Rating
- 3.9/5
- Reviews
- 205
- Age
- 1y ago
Retro Electric Kettle 1.7L Stainless Steel Tea Kettle with Large Temperature Gauge 2200W Fast Heating Hot Water Boiler with LED Indicator Auto Shut-off & Boil-Dry Protection-Retro (white)
- Price
- £28.78
- Rating
- 4.2/5
- Reviews
- 204
- Age
- 1y ago
Newest
by launch dateTower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
- Price
- £28.44
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago
Salter Retro Blue 1.7 L Kettle 3KW Rapid Boil 360 Base Removable Limescale Filter Cordless Water Level Window Blue Indicator Light Boil Dry Sensor & Auto Shut-Off Vintage Design
- Price
- £29.06
- Rating
- 4.2/5
- Reviews
- 637
- Age
- 8mo ago
HOMCOM Electric Kettle Fast Boil 1.7L 3kW Cordless Water Kettle Light Blue
- Price
- £20.53
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 1y ago
Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
- Price
- £28.46
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Swan SK19025GRN Retro Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 1.7L 3KW Green and Stainless Steel
- Price
- £29.26
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
19 falling
Sellers
227
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
27%
Top 20: 68%
Open market
26%
- Tower17%
- HADEN17%
- Russell Hobbs14%
- Swan13%
- NESSGRAIM7%
- Salter6%
Blue Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.9×
Top Blue Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue kettle87K/yr
- retro kettle85K/yr
- kettle retro10K/yr
- retro electric kettle9K/yr
- designer kettle6K/yr
- teal kettle7K/yr
- cute kettle5K/yr
- brushed stainless steel kettle5K/yr
- coloured kettles6K/yr
- brushed steel kettle6K/yr
What reviews say buyers love and hate about Blue Kettle
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Excellent product”
“Excellent value for money”
“Bright green”
“Very sleek design”
“Easy to use”
What buyers complain about
67% of reviews“Broken”
“leaks really badly”
“Not the quality I expected”
“It gets hot”
“Stopped working”
Blue Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
