blue kettle
Worth a lookShows a sweet-spot price point ($29.60 avg), but soft demand (-24.0% this quarter) keeps it on the watch list.
Avg price
Incredible£29.60avg listing price — sweet spot $15–$100
Price range
Great£14.18–£50.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay2,679.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay£106K£106K/yr · 235K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, blue kettle is a £106K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
blue kettle market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £89K–£118K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 83%
- Out of stock
- 7.5%
- Avg brand age
- 48 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
227
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
27%
Top 20: 68%
Open market
26%
- Tower17%
- HADEN17%
- Russell Hobbs14%
- Swan13%
- NESSGRAIM7%
- Salter6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top blue kettle search terms
- blue kettle87K/yr
- retro kettle85K/yr
- kettle retro10K/yr
- retro electric kettle9K/yr
- designer kettle6K/yr
- teal kettle7K/yr
- cute kettle5K/yr
- brushed stainless steel kettle5K/yr
- coloured kettles6K/yr
- brushed steel kettle6K/yr
Top blue kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
Swan£28.464.3★304 rev
Tower T10044MNB Cavaletto Pyramid Kettle with Fast Boil Detachable Filter 1.7 Litre 3000 W Midnight Blue and Rose Gold
Tower£26.704.4★6,841 rev
Haden Highclere Electric Kettle - 3000W Fast Boil Cordless 360 Base Cup Markings - 1.5L Stainless Steel Kettle - Lightweight Easy To Fill Empty And Clean
HADEN£32.614.0★2,293 rev
Daewoo Denver 1.5L Rapid Boil Kettle Sky Blue 3000W Fast Boil Temperature Gauge 360 Base Retro Vintage Design Ideal for Home Office and Gifting
Daewoo£29.654.1★36 rev
Tower Empire 1.7 Litre Rapid Boil Kettle 3000W Midnight Blue T10052MNB
Tower£20.574.5★5,493 rev
Newest
by launch date
Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
Tower£28.4457 rev
Salter Retro Blue 1.7 L Kettle 3KW Rapid Boil 360 Base Removable Limescale Filter Cordless Water Level Window Blue Indicator Light Boil Dry Sensor & Auto Shut-Off Vintage Design
Salter£29.06637 rev
HOMCOM Electric Kettle Fast Boil 1.7L 3kW Cordless Water Kettle Light Blue
HOMCOM£20.53263 rev
Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
Swan£28.46304 rev
Swan SK19025GRN Retro Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 1.7L 3KW Green and Stainless Steel
Swan£29.26304 rev
Trending
90-day click momentumTower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
Tower£28.444.3★
Salter Retro Blue 1.7 L Kettle 3KW Rapid Boil 360 Base Removable Limescale Filter Cordless Water Level Window Blue Indicator Light Boil Dry Sensor & Auto Shut-Off Vintage Design
Salter£29.064.2★
Swan SK19025GRN Retro Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 1.7L 3KW Green and Stainless Steel
Swan£29.264.3★
Huogary Electric Kettle 1.7L Stainless Steel Kettle with Keep Warm Function 2200W Fast Boil Kettle with LED Indicator Auto Shut-off & Boil-Dry Protection Cordless Design Rotational Base (Green)
Huogary£29.943.9★
Retro Electric Kettle 1.7L Stainless Steel Tea Kettle with Large Temperature Gauge 2200W Fast Heating Hot Water Boiler with LED Indicator Auto Shut-off & Boil-Dry Protection-Retro (white)
NESSGRAIM£28.784.2★
What buyers say about blue kettle
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent value for money”
“Bright green”
“Very sleek design”
“Easy to use”
“it does the job”
“Nice light weight kettle”
“It heats up well”
“Toaster is perfect for just me aswell”
“Cleans very easily”
What buyers complain about
“Broken”
“leaks really badly”
“Not the quality I expected”
“It gets hot”
“Stopped working”
“Its quite expensive”
“slightly awkward to use at times”
“Quite a dark colour”
“heavier than my old one which died last week”
“could be easily breakable”
Top return reasons
Common questions
- Is blue kettle profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 60 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the blue kettle niche?
- 19 brands and 227 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in blue kettle?
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 2.4%.
- When does demand for blue kettle peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the blue kettle niche?
- Listings span £14.18–£50.85; the average listing price is £29.60 (sweet spot $15–$100). The average incumbent carries 2,679 reviews — the moat a new listing must climb.