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Blue Cushions

Fail

Demand is soft, at -28.7% this quarter, so Blue Cushions is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£61K/yr278K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
36%top-5 click share · 25 brands · 31 sellers

Flapen Score

Blue Cushions against its category

The dotted line is the Home & Garden average. Past it, Blue Cushions is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Cushions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Cushions 278K times last year and spent an estimated £61K. The top 5 brands take 55% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
2.0%
Market size, estimated
£61Ka year
Peak month
January2.0× the quietest month
Top search term
blue cushions55K searches a year

02 · Price

A sale here is worth £10.93.

Listings sell for £10.93 on average, from £4.96 to £19.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.93 that is £1K to £3K a year per listing.

Average price
£10.93under the $15 to $100 sweet spot
Price range
£4.96–£19.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #167 within Cushions & Accessories. It carries 4,177 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
88%
Out of stock, average day
6.7%
Average rank
#167in Cushions & Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,177per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Blue Cushions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

31

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

36%

Top 20: 82%

Open market

38%

  • Hafaa16%
  • MIULEE16%
  • AMFUN8%
  • Artscope8%
  • Home Brilliant7%
  • Topfinel7%

Demand

Blue Cushions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Blue Cushions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue cushions55K/yr
  • navy cushion covers38K/yr
  • navy cushions32K/yr
  • blue cushion covers 45 x 4521K/yr
  • navy blue cushions18K/yr
  • blue cushion12K/yr
  • cushion covers blue13K/yr
  • light blue cushion covers8K/yr
  • blue and white cushions10K/yr
  • navy blue cushion covers12K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Cushions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color23%−0.09

Not Navy Blue

Colour not navy blue

wrong colour wasn't the blue I was expecting

Quality-Overall18%+1.57

Very cheap looking

Poor quality

Rubbish

Size-Overall7%−0.03

To large

Smaller than expected

Big big

Thickness7%−0.06

Thick and plastic feel

but quite thin

Material Quality6%−0.02

as the fabric gets caught a LOT

Poor quality and thinner material than I expected

With the material being much thinner than my others the inners dont fill the material the same

Love

Quality-Overall20%+1.57

very pleased with the quality and rich colour

Fantastic quality

Good variety

Color15%−0.09

Superb colours

Beautiful colours

Lovely colour. dark blue

Cushion15%−0.06

Nice soft cushions

Gorgeous cushions

Great cushions covers

Value For Money12%+1.08

Worth the money

Good value

Excellent value for money

Soft Feel9%

Nice a soft to touch

Soft quality fabric

Very soft and comfortable

Return

2.7% Return rate 79% Fixable by listing

Color57%▇▇▇██▆

Not Navy Blue

Colour not navy blue

wrong colour wasn't the blue I was expecting

Size-Overall16%▄█▇▅▆▆

To large

Smaller than expected

Big big

Cushion7%▇▅█▄▄▇

struggled a bit getting the cushion into the cover to fit nicely

Material Quality6%█▃▄▃▆▆

as the fabric gets caught a LOT

Poor quality and thinner material than I expected

With the material being much thinner than my others the inners dont fill the material the same

Quality-Overall5%██▂▇▇▇

Very cheap looking

Poor quality

Rubbish

FAQ

Common Blue Cushions questions

Answered from the same tracked data.