Blue Cushions
FailDemand is soft, at -28.7% this quarter, so Blue Cushions is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £61K/yr278K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 36%top-5 click share · 25 brands · 31 sellers
Flapen Score
Blue Cushions against its category
The dotted line is the Home & Garden average. Past it, Blue Cushions is stronger. Inside it, weaker.
Market
The Blue Cushions market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Cushions 278K times last year and spent an estimated £61K. The top 5 brands take 55% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 278K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £61Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- blue cushions55K searches a year
02 · Price
A sale here is worth £10.93.
Listings sell for £10.93 on average, from £4.96 to £19.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.93 that is £1K to £3K a year per listing.
- Average price
- £10.93under the $15 to $100 sweet spot
- Price range
- £4.96–£19.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #167 within Cushions & Accessories. It carries 4,177 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 88%
- Out of stock, average day
- 6.7%
- Average rank
- #167in Cushions & Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,177per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Blue Cushions products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hafaa Cushions with Covers Included 45 x 45 Cm Set of 4 (2 Navy Cushion Covers 2 Cushion Inserts) - Ultrasonic Velvet Square Throw Pillow Case Decorative Sofa Cushion with Invisible Zipper
- Price
- £11.28
- Rating
- 4.5/5
- Reviews
- 929
- Age
- 2y ago

Artscope Corduroy Cushion Covers Pack of 2 Modern Patchwork Throw Pillow Covers Soft Pillowcase Broadside Decorative Textured Cushions for Home decor Sofa Bedroom Couch Navy Blue 45x45cm
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 694
- Age
- 3y ago

CXTAI 2x Navy Blue Velvet Cushion Covers Decorative Square Throw Pillow Cover Pillowcase 18x 1845 x 45cm
- Price
- £6.60
- Rating
- 4.5/5
- Reviews
- 2,308
- Age
- 5y ago

MIULEE Geometric Cushion Covers Decorative Square Throw Pillow Case Pillowcases for Couch Livingroom Sofa Bed with Invisible Zipper 45cm x 45cm 18x18 Inches 2 Pieces Blue
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 1,390
- Age
- 6y ago

AMFUN Set of 2 Velvet Cushion Covers Navy Blue 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
- Price
- £5.70
- Rating
- 4.2/5
- Reviews
- 446
- Age
- 1y ago
Trending
90-day click momentum
Topfinel Blue Cushion Covers 45cm x 45cm for Livingroom Large Fluffy Cushions Sofa Scatter Decorative Velvet Pillow Cover 18 x 18 inch Set of 4 for Bedroom
- Price
- £12.26
- Rating
- 4.5/5
- Reviews
- 1,407
- Age
- 2y ago

Encasa XO Velvet Cushion Covers (40x40 cm) Set of 02 | Navy Blue | Luxurious Square Velvet Throw Pillow Covers With Invisible Zippers | Living Room Sofa Chair
- Price
- £9.55
- Rating
- 4.2/5
- Reviews
- 2,768
- Age
- 7y ago

MIULEE Pack of 2 Velvet Soft Decorative Square Throw Pillow Case Cushion Covers Luxury Pillowcases for Livingroom Sofa Bedroom with Invisible Zipper 50cm x 50cm 20x20 Inches Navy Blue
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 38,798
- Age
- 6y ago

AMFUN Set of 2 Velvet Cushion Covers Navy Blue 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
- Price
- £5.70
- Rating
- 4.2/5
- Reviews
- 446
- Age
- 1y ago

Artscope Corduroy Cushion Covers Pack of 2 Modern Patchwork Throw Pillow Covers Soft Pillowcase Broadside Decorative Textured Cushions for Home decor Sofa Bedroom Couch Navy Blue 45x45cm
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 694
- Age
- 3y ago
Newest
by launch date
OYIMUA Chenille Cushion Covers 45 x 45 Navy Set of 2 Sofa Decorative Pillows 18x18 Soft Square Cushion Cover Modern Farmhouse Home Throw Pillow Covers
- Price
- £11.26
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 1y ago

Blue Cushion Covers 45 x 45 Decorative Modern Square Throw Pillow Case Navy Blue Pillowcase Striped Cushion Covers for Home Spring Decor Sofa Couch with Invisible Zipper 45x45
- Price
- £10.45
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 1y ago

AMFUN Set of 2 Velvet Cushion Covers Navy Blue 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
- Price
- £5.70
- Rating
- 4.2/5
- Reviews
- 446
- Age
- 1y ago

AMFUN Set of 2 Velvet Cushion Covers Navy Blue 40 x 40 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
- Price
- £4.96
- Rating
- 4.2/5
- Reviews
- 446
- Age
- 1y ago

QUALKNOY Set of 2 Velvet Navy Blue Cushion Covers 45 x 45 cm Modern Art Abstract Throw Pillow Case 18x18 for Living Room Sofa Bed Outdoor Garden Home Decor Pillowcases
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
31
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
36%
Top 20: 82%
Open market
38%
- Hafaa16%
- MIULEE16%
- AMFUN8%
- Artscope8%
- Home Brilliant7%
- Topfinel7%
Demand
Blue Cushions search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Blue Cushions search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue cushions55K/yr
- navy cushion covers38K/yr
- navy cushions32K/yr
- blue cushion covers 45 x 4521K/yr
- navy blue cushions18K/yr
- blue cushion12K/yr
- cushion covers blue13K/yr
- light blue cushion covers8K/yr
- blue and white cushions10K/yr
- navy blue cushion covers12K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Cushions
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not Navy Blue
Colour not navy blue
wrong colour wasn't the blue I was expecting
Very cheap looking
Poor quality
Rubbish
To large
Smaller than expected
Big big
Thick and plastic feel
but quite thin
as the fabric gets caught a LOT
Poor quality and thinner material than I expected
With the material being much thinner than my others the inners dont fill the material the same
Love
very pleased with the quality and rich colour
Fantastic quality
Good variety
Superb colours
Beautiful colours
Lovely colour. dark blue
Nice soft cushions
Gorgeous cushions
Great cushions covers
Worth the money
Good value
Excellent value for money
Nice a soft to touch
Soft quality fabric
Very soft and comfortable
Return
2.7% Return rate 79% Fixable by listing
Not Navy Blue
Colour not navy blue
wrong colour wasn't the blue I was expecting
To large
Smaller than expected
Big big
struggled a bit getting the cushion into the cover to fit nicely
as the fabric gets caught a LOT
Poor quality and thinner material than I expected
With the material being much thinner than my others the inners dont fill the material the same
Very cheap looking
Poor quality
Rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Cushions questions
Answered from the same tracked data.









