blue cushions
Skip itSoft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Okay£10.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.96–£19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,177.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad£61K£61K/yr · 278K searches
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, blue cushions is a £61K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
blue cushions market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £66K–£87K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #167
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 93%
- Out of stock
- 6.7%
- Avg brand age
- 40 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
31
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
36%
Top 20: 82%
Open market
38%
- Hafaa16%
- MIULEE16%
- AMFUN8%
- Artscope8%
- Home Brilliant7%
- Topfinel7%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -28.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top blue cushions search terms
- blue cushions55K/yr
- navy cushion covers38K/yr
- navy cushions32K/yr
- blue cushion covers 45 x 4521K/yr
- navy blue cushions18K/yr
- blue cushion12K/yr
- cushion covers blue13K/yr
- light blue cushion covers8K/yr
- blue and white cushions10K/yr
- navy blue cushion covers12K/yr
Top blue cushions products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hafaa Cushions with Covers Included 45 x 45 Cm Set of 4 (2 Navy Cushion Covers 2 Cushion Inserts) - Ultrasonic Velvet Square Throw Pillow Case Decorative Sofa Cushion with Invisible Zipper
Hafaa£11.284.5★929 rev
Artscope Corduroy Cushion Covers Pack of 2 Modern Patchwork Throw Pillow Covers Soft Pillowcase Broadside Decorative Textured Cushions for Home decor Sofa Bedroom Couch Navy Blue 45x45cm
Artscope£9.764.4★694 rev
CXTAI 2x Navy Blue Velvet Cushion Covers Decorative Square Throw Pillow Cover Pillowcase 18x 1845 x 45cm
CXTAI£6.604.5★2,308 rev
MIULEE Geometric Cushion Covers Decorative Square Throw Pillow Case Pillowcases for Couch Livingroom Sofa Bed with Invisible Zipper 45cm x 45cm 18x18 Inches 2 Pieces Blue
MIULEE£7.964.6★1,390 rev
AMFUN Set of 2 Velvet Cushion Covers Navy Blue 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
AMFUN£5.704.2★446 rev
Newest
by launch date
OYIMUA Chenille Cushion Covers 45 x 45 Navy Set of 2 Sofa Decorative Pillows 18x18 Soft Square Cushion Cover Modern Farmhouse Home Throw Pillow Covers
OYIMUA£11.2687 rev
Blue Cushion Covers 45 x 45 Decorative Modern Square Throw Pillow Case Navy Blue Pillowcase Striped Cushion Covers for Home Spring Decor Sofa Couch with Invisible Zipper 45x45
DecorMommt£10.45170 rev
AMFUN Set of 2 Velvet Cushion Covers Navy Blue 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
AMFUN£5.70446 rev
AMFUN Set of 2 Velvet Cushion Covers Navy Blue 40 x 40 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
AMFUN£4.96446 rev
QUALKNOY Set of 2 Velvet Navy Blue Cushion Covers 45 x 45 cm Modern Art Abstract Throw Pillow Case 18x18 for Living Room Sofa Bed Outdoor Garden Home Decor Pillowcases
QUALKNOY£10.31177 rev
Trending
90-day click momentum
Topfinel Blue Cushion Covers 45cm x 45cm for Livingroom Large Fluffy Cushions Sofa Scatter Decorative Velvet Pillow Cover 18 x 18 inch Set of 4 for Bedroom
Topfinel£12.264.5★
Encasa XO Velvet Cushion Covers (40x40 cm) Set of 02 | Navy Blue | Luxurious Square Velvet Throw Pillow Covers With Invisible Zippers | Living Room Sofa Chair
Encasa XO£9.554.2★
MIULEE Pack of 2 Velvet Soft Decorative Square Throw Pillow Case Cushion Covers Luxury Pillowcases for Livingroom Sofa Bedroom with Invisible Zipper 50cm x 50cm 20x20 Inches Navy Blue
MIULEE£9.544.6★
AMFUN Set of 2 Velvet Cushion Covers Navy Blue 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
AMFUN£5.704.2★
Artscope Corduroy Cushion Covers Pack of 2 Modern Patchwork Throw Pillow Covers Soft Pillowcase Broadside Decorative Textured Cushions for Home decor Sofa Bedroom Couch Navy Blue 45x45cm
Artscope£9.764.4★
What buyers say about blue cushions
What buyers praise and complain about, mined from review topics.What buyers love
“very pleased with the quality and rich colour”
“Superb colours”
“Nice soft cushions”
“Worth the money”
“Nice a soft to touch”
“Fit perfect”
“Lovely material”
“Lovely soft fabric”
“As described”
“Overall, theyre both decorative and practical, and Im really happy with the purchase”
What buyers complain about
“Not Navy Blue”
“Very cheap looking”
“To large”
“Thick and plastic feel”
“as the fabric gets caught a LOT”
“The fabric quality is poor”
“Lasted 8 weeks before falling apart at the seams on 2 of them”
“Lasted 8 weeks before falling apart at the seams on 2 of them”
“struggled a bit getting the cushion into the cover to fit nicely”
“look more expensive than they were”
Top return reasons
Common questions
- Is blue cushions profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 40 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the blue cushions niche?
- 25 brands and 31 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in blue cushions?
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 2.7%.
- When does demand for blue cushions peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the blue cushions niche?
- Listings span £4.96–£19.98; the average listing price is £10.93 (sweet spot $15–$100). The average incumbent carries 4,177 reviews — the moat a new listing must climb.