Blue Cushions
soft demand (-28.7% this quarter) — Blue Cushions doesn't clear our bar today.
Flapen Score
Is Blue Cushions profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Cushions is a £61K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Blue Cushions: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.7% over the last 90 days and 2.0% of searches end in a purchase.
£61K
revenue / yr
Who owns the niche?
The top 5 brands hold 55% of demand, so 45% of the market is open.
45%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 40 products
Top Blue Cushions products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hafaa Cushions with Covers Included 45 x 45 Cm Set of 4 (2 Navy Cushion Covers 2 Cushion Inserts) - Ultrasonic Velvet Square Throw Pillow Case Decorative Sofa Cushion with Invisible Zipper
- Price
- £11.28
- Rating
- 4.5/5
- Reviews
- 929
- Age
- 2y ago
Artscope Corduroy Cushion Covers Pack of 2 Modern Patchwork Throw Pillow Covers Soft Pillowcase Broadside Decorative Textured Cushions for Home decor Sofa Bedroom Couch Navy Blue 45x45cm
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 694
- Age
- 3y ago
CXTAI 2x Navy Blue Velvet Cushion Covers Decorative Square Throw Pillow Cover Pillowcase 18x 1845 x 45cm
- Price
- £6.60
- Rating
- 4.5/5
- Reviews
- 2,308
- Age
- 5y ago
MIULEE Geometric Cushion Covers Decorative Square Throw Pillow Case Pillowcases for Couch Livingroom Sofa Bed with Invisible Zipper 45cm x 45cm 18x18 Inches 2 Pieces Blue
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 1,390
- Age
- 6y ago
AMFUN Set of 2 Velvet Cushion Covers Navy Blue 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
- Price
- £5.70
- Rating
- 4.2/5
- Reviews
- 446
- Age
- 1y ago
Trending
90-day click momentum
Topfinel Blue Cushion Covers 45cm x 45cm for Livingroom Large Fluffy Cushions Sofa Scatter Decorative Velvet Pillow Cover 18 x 18 inch Set of 4 for Bedroom
- Price
- £12.26
- Rating
- 4.5/5
- Reviews
- 1,407
- Age
- 2y ago
Encasa XO Velvet Cushion Covers (40x40 cm) Set of 02 | Navy Blue | Luxurious Square Velvet Throw Pillow Covers With Invisible Zippers | Living Room Sofa Chair
- Price
- £9.55
- Rating
- 4.2/5
- Reviews
- 2,768
- Age
- 7y ago
MIULEE Pack of 2 Velvet Soft Decorative Square Throw Pillow Case Cushion Covers Luxury Pillowcases for Livingroom Sofa Bedroom with Invisible Zipper 50cm x 50cm 20x20 Inches Navy Blue
- Price
- £9.54
- Rating
- 4.6/5
- Reviews
- 38,798
- Age
- 6y ago
AMFUN Set of 2 Velvet Cushion Covers Navy Blue 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
- Price
- £5.70
- Rating
- 4.2/5
- Reviews
- 446
- Age
- 1y ago
Artscope Corduroy Cushion Covers Pack of 2 Modern Patchwork Throw Pillow Covers Soft Pillowcase Broadside Decorative Textured Cushions for Home decor Sofa Bedroom Couch Navy Blue 45x45cm
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 694
- Age
- 3y ago
Newest
by launch date
OYIMUA Chenille Cushion Covers 45 x 45 Navy Set of 2 Sofa Decorative Pillows 18x18 Soft Square Cushion Cover Modern Farmhouse Home Throw Pillow Covers
- Price
- £11.26
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 1y ago
Blue Cushion Covers 45 x 45 Decorative Modern Square Throw Pillow Case Navy Blue Pillowcase Striped Cushion Covers for Home Spring Decor Sofa Couch with Invisible Zipper 45x45
- Price
- £10.45
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 1y ago
AMFUN Set of 2 Velvet Cushion Covers Navy Blue 45 x 45 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
- Price
- £5.70
- Rating
- 4.2/5
- Reviews
- 446
- Age
- 1y ago
AMFUN Set of 2 Velvet Cushion Covers Navy Blue 40 x 40 cm Luxury Velvet Square Throw Pillow Cases Decorative Throw Pillowcases with Invisible Zipper for Livingroom Sofa Bedroom
- Price
- £4.96
- Rating
- 4.2/5
- Reviews
- 446
- Age
- 1y ago
QUALKNOY Set of 2 Velvet Navy Blue Cushion Covers 45 x 45 cm Modern Art Abstract Throw Pillow Case 18x18 for Living Room Sofa Bed Outdoor Garden Home Decor Pillowcases
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
25 falling
Sellers
31
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
36%
Top 20: 82%
Open market
38%
- Hafaa16%
- MIULEE16%
- AMFUN8%
- Artscope8%
- Home Brilliant7%
- Topfinel7%
Blue Cushions demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 2.0×
Top Blue Cushions search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue cushions55K/yr
- navy cushion covers38K/yr
- navy cushions32K/yr
- blue cushion covers 45 x 4521K/yr
- navy blue cushions18K/yr
- blue cushion12K/yr
- cushion covers blue13K/yr
- light blue cushion covers8K/yr
- blue and white cushions10K/yr
- navy blue cushion covers12K/yr
What reviews say buyers love and hate about Blue Cushions
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“very pleased with the quality and rich colour”
“Superb colours”
“Nice soft cushions”
“Worth the money”
“Nice a soft to touch”
What buyers complain about
70% of reviews“Not Navy Blue”
“Very cheap looking”
“To large”
“Thick and plastic feel”
“as the fabric gets caught a LOT”
Blue Cushions return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
79%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Cushions questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
