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Blue Christmas Decorations

Fail

Shoppers spend an estimated $12K a year here, so Blue Christmas Decorations is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£12K/yr394K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
46%top-5 click share · 19 brands · 32 sellers

Flapen Score

Blue Christmas Decorations against its category

The dotted line is the Home & Garden average. Past it, Blue Christmas Decorations is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Christmas Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Christmas Decorations 394K times last year and spent an estimated £12K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
0.3%
Market size, estimated
£12Ka year
Peak month
November271.5× the quietest month
Top search term
blue christmas decorations81K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £3.93 to £26.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £9.73 that is £0 to £973 a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£3.93–£26.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£973
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.6% of listings are out of stock. The average listing ranks #592 within Seasonal Décor. It carries 542 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
41.6%
Average rank
#592in Seasonal Décor
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
542per listing
Listings tracked
22

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Blue Christmas Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£491£981£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

32

Est. top-5 brand share

53%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 100%

Open market

42%

  • Anstore14%
  • COSORO12%
  • Hggzeg10%
  • Premier9%
  • Briful7%
  • Christmas Concepts5%

Demand

Blue Christmas Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 271.5×

Search terms

Top Blue Christmas Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue christmas decorations81K/yr
  • blue christmas tree decorations32K/yr
  • blue baubles43K/yr
  • blue baubles christmas decorations28K/yr
  • blue and silver christmas decorations20K/yr
  • blue christmas baubles19K/yr
  • navy christmas decorations37K/yr
  • navy blue christmas tree decorations8K/yr
  • navy christmas tree decorations20K/yr
  • christmas baubles blue8K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Christmas Decorations

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
20%of negative reviews mention “Weight Heavy”
2.8%of orders come back
“A little heavy”
A buyer, on “Weight Heavy”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Blue Christmas Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data