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Blue Christmas Decorations

Fail

Shoppers spend only $12K a year here, so Blue Christmas Decorations is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£12K/yr394K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
46%top-5 click share · 19 brands · 32 sellers

Flapen Score

Blue Christmas Decorations against its category

The dotted line is the Home & Garden average. Past it, Blue Christmas Decorations is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Christmas Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Christmas Decorations 394K times last year and spent an estimated £12K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
0.3%
Market size, estimated
£12Ka year
Peak month
November271.5× the quietest month
Top search term
blue christmas decorations81K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £3.93 to £26.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £9.73 that is £0 to £973 a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£3.93–£26.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£973
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.6% of listings are out of stock. The average listing ranks #592 within Seasonal Décor. It carries 542 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
41.6%
Average rank
#592in Seasonal Décor
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
542per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Blue Christmas Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£491£981£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

32

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

46%

Top 20: 100%

Open market

42%

  • Anstore14%
  • COSORO12%
  • Hggzeg10%
  • Premier9%
  • Briful7%
  • Christmas Concepts5%

Demand

Blue Christmas Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 271.5×

Search terms

Top Blue Christmas Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue christmas decorations81K/yr
  • blue christmas tree decorations32K/yr
  • blue baubles43K/yr
  • blue baubles christmas decorations28K/yr
  • blue and silver christmas decorations20K/yr
  • blue christmas baubles19K/yr
  • navy christmas decorations37K/yr
  • navy blue christmas tree decorations8K/yr
  • navy christmas tree decorations20K/yr
  • christmas baubles blue8K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Christmas Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy20%−0.16

A little heavy

Love

Color30%+1.13

Beautiful colour great quality

The colour is as described

pretty coloured and nice size

Size-Overall25%+2.64

fitted in the scheme perfectly

nice size

Advertised Vs Actual Product18%−0.03

As described

It looks as per the pictures

They are just as described

Quality-Overall13%+1.13

Wonderful quality

Ease Of Use5%−0.16

easy to support

Great item easy to use sizes described

Return

2.8% Return rate 78% Fixable by listing

Color38%▃▁█▁▁▁
Size-Overall33%▃█▁▁▁█
Quality-Overall19%▇▁█▁▁▁
Advertised Vs Actual Product7%█▁▁▁▁▁
Gifting Purpose3%█▁▁▁▁▁

FAQ

Common Blue Christmas Decorations questions

Answered from the same tracked data.