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Blue Bedding

Fail

Demand is soft, at -24.3% this quarter, so Blue Bedding is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£68K/yr249K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
41%top-5 click share · 24 brands · 42 sellers

Flapen Score

Blue Bedding against its category

The dotted line is the Home & Garden average. Past it, Blue Bedding is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Bedding 249K times last year and spent an estimated £68K. The top 5 brands take 55% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
2.0%
Market size, estimated
£68Ka year
Peak month
September1.4× the quietest month
Top search term
blue bedding38K searches a year

02 · Price

A sale here is worth £13.83.

Listings sell for £13.83 on average, from £6.98 to £24.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.83 that is £0 to £1K a year per listing.

Average price
£13.83under the $15 to $100 sweet spot
Price range
£6.98–£24.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #194 within Home Textiles. It carries 3,371 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
83%
Out of stock, average day
11.8%
Average rank
#194in Home Textiles
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,371per listing
Listings tracked
40

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Blue Bedding products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

42

Est. top-5 brand share

55%

Top 20: 95%

Est. top-5 click share

41%

Top 20: 76%

Open market

39%

  • Utopia Bedding25%
  • MOONLIGHT200158%
  • Aisbo8%
  • Catherine Lansfield7%
  • GC GAVENO CAVAILIA7%
  • Yorkshire Bedding6%

Demand

Blue Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Blue Bedding search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue bedding38K/yr
  • blue double duvet set25K/yr
  • blue duvet set double17K/yr
  • navy bedding25K/yr
  • blue double bedding duvet sets10K/yr
  • blue bedding double14K/yr
  • double duvet set blue13K/yr
  • blue duvet cover12K/yr
  • light blue bedding9K/yr
  • navy double duvet set11K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Bedding

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Color”
0.9%of orders come back
“Darker blue than screen looked”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blue Bedding questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data