Blue Bedding
FailDemand is soft, at -24.3% this quarter, so Blue Bedding is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £68K/yr249K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 41%top-5 click share · 24 brands · 42 sellers
Flapen Score
Blue Bedding against its category
The dotted line is the Home & Garden average. Past it, Blue Bedding is stronger. Inside it, weaker.
Market
The Blue Bedding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Bedding 249K times last year and spent an estimated £68K. The top 5 brands take 55% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £68Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- blue bedding38K searches a year
02 · Price
A sale here is worth £13.83.
Listings sell for £13.83 on average, from £6.98 to £24.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.83 that is £0 to £1K a year per listing.
- Average price
- £13.83under the $15 to $100 sweet spot
- Price range
- £6.98–£24.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #194 within Home Textiles. It carries 3,371 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 83%
- Out of stock, average day
- 11.8%
- Average rank
- #194in Home Textiles
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,371per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Blue Bedding products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Bedding King Size Duvet Cover Set Navy
- Price
- £8.26
- Rating
- 4.5/5
- Reviews
- 21,561
- Age
- 6y ago

MOONLIGHT20015 Double Duvet Set Reversible Stripes Satin Double Bedding Set with 2 Pillowcases Soft Hypoallergenic Duvet Cover (Navy 200x200 CM)
- Price
- £11.80
- Rating
- 4.4/5
- Reviews
- 5,879
- Age
- 6y ago

Yorkshire Bedding Duvet Cover Sets Soft Breathable Brushed Microfibre Plain Double Duvet Cover with Pillow cases Button Closure Quilt Cover Bed Set Navy
- Price
- £9.94
- Rating
- 4.4/5
- Reviews
- 798
- Age
- 3y ago

Utopia Bedding 4 Piece Double Bedding Set (Navy)
- Price
- £10.68
- Rating
- 4.6/5
- Reviews
- 9,578
- Age
- 4y ago

GC GAVENO CAVAILIA Polycotton Checked Duvet Cover Double (200cm x 200cm) - Quilt Bedding Set Double Bed with 2 Pillow Cases - Blue
- Price
- £12.44
- Rating
- 4.4/5
- Reviews
- 5,379
- Age
- 8y ago
Trending
90-day click momentum
STYHO Light Blue Bedding Sets Single Size 2 Pieces Ruffle Frills Duvet Cover with Pillowcase Soft Luxury Boho Vintage Plain Duvet Set with Zipper Closure 135x200cm(Light Blue Single)
- Price
- £18.47
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 7mo ago

Michorinee Double Duvet Cover Set Blue Bow Tie Print White Bedding Kawaii Reversible Light Blue Girls Aesthetic Cute Microfibre Quilt Cover 200x200 cm Zipper Closure with 2 Pillowcases 50x75 cm
- Price
- £20.46
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 11mo ago

My home store Double Duvet Cover Set 4 Pcs Satin Stripe Duvet Covers Soft Brushed Microfiber Bedding Set with Fitted Sheet 30 CM Deep & 2 Pillowcases (Light Blue)
- Price
- £12.65
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 1y ago

furn. Yard Hebden 100% Cotton Stripe Duvet Cover Set Reversible Striped Bedding (Mineral Blue Double)
- Price
- £24.37
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 6mo ago

Catherine Lansfield Kyoto Floral Reversible Double Duvet Cover Set with Pillowcases Blue
- Price
- £14.91
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 6mo ago
Newest
by launch date
furn. Yard Hebden 100% Cotton Stripe Duvet Cover Set Reversible Striped Bedding (Mineral Blue Double)
- Price
- £24.37
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 6mo ago

Catherine Lansfield Kyoto Floral Reversible Double Duvet Cover Set with Pillowcases Blue
- Price
- £14.91
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 6mo ago

STYHO Light Blue Bedding Sets Single Size 2 Pieces Ruffle Frills Duvet Cover with Pillowcase Soft Luxury Boho Vintage Plain Duvet Set with Zipper Closure 135x200cm(Light Blue Single)
- Price
- £18.47
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 7mo ago

Guchuang Bedding Blue Seersucker Duvet Cover Set Double Size 3-Piece Microfiber Bedding Set - Wrinkle-Resistant & Lightweight Design with Hidden Zipper (Double 200x200cm)
- Price
- £17.98
- Rating
- 4.5/5
- Reviews
- 461
- Age
- 11mo ago

Michorinee Double Duvet Cover Set Blue Bow Tie Print White Bedding Kawaii Reversible Light Blue Girls Aesthetic Cute Microfibre Quilt Cover 200x200 cm Zipper Closure with 2 Pillowcases 50x75 cm
- Price
- £20.46
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
42
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
41%
Top 20: 76%
Open market
39%
- Utopia Bedding25%
- MOONLIGHT200158%
- Aisbo8%
- Catherine Lansfield7%
- GC GAVENO CAVAILIA7%
- Yorkshire Bedding6%
Demand
Blue Bedding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Blue Bedding search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue bedding38K/yr
- blue double duvet set25K/yr
- blue duvet set double17K/yr
- navy bedding25K/yr
- blue double bedding duvet sets10K/yr
- blue bedding double14K/yr
- double duvet set blue13K/yr
- blue duvet cover12K/yr
- light blue bedding9K/yr
- navy double duvet set11K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Bedding
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Darker blue than screen looked
Blotchy colour
Colours had already bled into each other from stripes
I thought the frill was Cheap looking
Poor quality
Awful quality was used on the bed for 5 days and washed once and it's pulled threads through somehow and ruined it
definitely not a quality cotton
Cheap feeling crispy material I washed
The material is quite thin
Broke
Not viable for long term
Only had on the bed 3 times and pillowcase is already falling apart
One thing this duvet cover is not is soft
it's very hard
Really rough material
Love
Good Quality bedding nice
Excellent product
This was reasonable quality
Good Value
Good value for the money
Great Value for money
Love the colour
Colour as described
Otherwise nice minty 'blue' colour and subtle pattern
very warm material soft
soft to touch
Lovely and soft
So comfortable
Comfortable bed
Soft comfortable set
Return
0.9% Return rate 72% Fixable by listing
Darker blue than screen looked
Blotchy colour
Colours had already bled into each other from stripes
Sizing is completely wrong
one saying its a bad fit they are lies very nice buy
definitely not a quality cotton
Cheap feeling crispy material I washed
The material is quite thin
I thought the frill was Cheap looking
Poor quality
Awful quality was used on the bed for 5 days and washed once and it's pulled threads through somehow and ruined it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Bedding questions
Answered from the same tracked data.









