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Blue Balloons

Maybe

Returns run at only 0.5% of orders. But prices span $2.08–$7.11, mostly outside the sweet spot, so Blue Balloons is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£103K/yr188K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
61%top-5 click share · 16 brands · 21 sellers

Flapen Score

Blue Balloons against its category

The dotted line is the Home & Garden average. Past it, Blue Balloons is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Balloons 188K times last year and spent an estimated £103K. The top 5 brands take 64% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
11.2%
Market size, estimated
£103Ka year
Peak month
June1.7× the quietest month
Top search term
blue balloons138K searches a year

02 · Price

A sale here is worth £4.92.

Listings sell for £4.92 on average, from £2.08 to £7.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.92 that is £4K to £5K a year per listing.

Average price
£4.92under the $15 to $100 sweet spot
Price range
£2.08–£7.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #72 within Party Supplies. It carries 948 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
20.1%
Average rank
#72in Party Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
948per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Blue Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

21

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

30%

  • OTMVicor21%
  • Ohugs21%
  • DOJoykey8%
  • HYKJNBW7%
  • Kelfara7%
  • AULE6%

Demand

Blue Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Blue Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue balloons138K/yr
  • balloons blue14K/yr
  • blue ballons7K/yr
  • blue birthday balloons8K/yr
  • blue balloon5K/yr
  • blue baloons4K/yr
  • blue latex balloons3K/yr
  • birthday balloons blue4K/yr
  • blue helium balloons3K/yr
  • blue balloons 100 pack2K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall65%−0.34

these balloons were very poor quality

its not the best

poor quality

Inflation/Deflation11%+0.78

Balloon dispaly

Design-Overall6%−0.05

Decoration set as advertised however all of the darker blue balloons had little holes in them so unable to use them

Defective Material/Parts6%−0.04

Partly faulty

Thickness4%−0.01

Thickness is thin

Love

Quality-Overall48%−0.34

Great quality balloons

Excellent quality

I was very impressed with the quality

Color13%+0.22

Colourful and fun

Colours are as they appear

Good quality strong colours

Value For Money12%+1.86

Good value for money

Good price

Very good value for money

Assembly/Installation8%+0.69

Easy to assemble

Easy to install

easy to assemble birthday banner

Advertised Vs Actual Product4%+0.58

Exactly what we were looking for

Return

0.5% Return rate 58% Fixable by listing

Color43%▆▅▄█▆▅
Quality-Overall18%▇▁▄▁▄█

these balloons were very poor quality

its not the best

poor quality

Advertised Vs Actual Product7%▁▁▅▁█▂
Inflation/Deflation6%▁▆█▇▇▁

Balloon dispaly

Value For Money5%▆▁▁▁▁█

FAQ

Common Blue Balloons questions

Answered from the same tracked data.