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Blood Fish and Bone Fertiliser

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -9.2% this quarter, so Blood Fish and Bone Fertiliser is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£399K/yr164K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
74%top-5 click share · 9 brands · 66 sellers

Flapen Score

Blood Fish and Bone Fertiliser against its category

The dotted line is the Home & Garden average. Past it, Blood Fish and Bone Fertiliser is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blood Fish and Bone Fertiliser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blood Fish and Bone Fertiliser 164K times last year and spent an estimated £399K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
17.0%
Market size, estimated
£399Ka year
Peak month
April16.4× the quietest month
Top search term
fish blood and bone fertiliser53K searches a year

02 · Price

A sale here is worth £14.37.

Listings sell for £14.37 on average, from £5.35 to £34.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £14.37 that is £14K to £18K a year per listing.

Average price
£14.37under the $15 to $100 sweet spot
Price range
£5.35–£34.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #68 within Fertilisers & Plant Food. It carries 595 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
40%
Out of stock, average day
2.1%
Average rank
#68in Fertilisers & Plant Food
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Blood Fish and Bone Fertiliser products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£40K£80K£120K£160K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

66

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

8%

  • Westland49%
  • Grow Chem19%
  • Vitax Ltd7%
  • Topline7%
  • Doff5%
  • Elixir Gardens5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Blood Fish and Bone Fertiliser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 16.4×

Search terms

Top Blood Fish and Bone Fertiliser search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fish blood and bone fertiliser53K/yr
  • blood fish and bone fertiliser44K/yr
  • fish blood and bone16K/yr
  • fish bone and blood fertiliser12K/yr
  • blood fish and bone14K/yr
  • blood and bone fertiliser5K/yr
  • blood bone and fish meal fertiliser5K/yr
  • fish blood and bone fertiliser 10kg5K/yr
  • blood fish and bone fertiliser 25kg5K/yr
  • fish blood and bone fertiliser 25kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Blood Fish and Bone Fertiliser

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Value For Money”
20%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“it doesn't even smell like it supposed to”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blood Fish and Bone Fertiliser questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data