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Blood Fish and Bone Fertiliser

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -9.2% this quarter, so Blood Fish and Bone Fertiliser is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£399K/yr164K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
74%top-5 click share · 9 brands · 66 sellers

Flapen Score

Blood Fish and Bone Fertiliser against its category

The dotted line is the Home & Garden average. Past it, Blood Fish and Bone Fertiliser is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blood Fish and Bone Fertiliser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blood Fish and Bone Fertiliser 164K times last year and spent an estimated £399K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
17.0%
Market size, estimated
£399Ka year
Peak month
April16.4× the quietest month
Top search term
fish blood and bone fertiliser53K searches a year

02 · Price

A sale here is worth £14.37.

Listings sell for £14.37 on average, from £5.35 to £34.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £14.37 that is £14K to £18K a year per listing.

Average price
£14.37under the $15 to $100 sweet spot
Price range
£5.35–£34.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #68 within Fertilisers & Plant Food. It carries 595 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
40%
Out of stock, average day
2.1%
Average rank
#68in Fertilisers & Plant Food
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Blood Fish and Bone Fertiliser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£40K£80K£120K£160K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

66

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • Westland49%
  • Grow Chem19%
  • Vitax Ltd7%
  • Topline7%
  • Doff5%
  • Elixir Gardens5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Blood Fish and Bone Fertiliser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 16.4×

Search terms

Top Blood Fish and Bone Fertiliser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish blood and bone fertiliser53K/yr
  • blood fish and bone fertiliser44K/yr
  • fish blood and bone16K/yr
  • fish bone and blood fertiliser12K/yr
  • blood fish and bone14K/yr
  • blood and bone fertiliser5K/yr
  • blood bone and fish meal fertiliser5K/yr
  • fish blood and bone fertiliser 10kg5K/yr
  • blood fish and bone fertiliser 25kg5K/yr
  • fish blood and bone fertiliser 25kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Blood Fish and Bone Fertiliser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell20%−0.08

it doesn't even smell like it supposed to

A bit smelly

In this case the smell just reminds me of goldfish food

Leak-Proof13%

puncture on lid so leaking

that could spill

Value For Money13%+2.06

Very expensive

This is very much NOT VALUE FOR MONEY £8 for one litre where as I got some from BQ at £9 for 4litres I was ROBBED

Way over priced

Size-Overall12%

Will need a bigger size next time

Small amounts

1kg is much smaller than you'd expect

Quality-Overall9%−0.16

which is very different from what I had before from a different brand

Whilst I can't comment how good or bad the quality of the product is

Love

Value For Money39%+2.06

Good Value for Money

Good Value

Great value

Quality-Overall20%−0.16

Excellent Feed – Really Noticeable Results

Excellent product

Good price and quality

Plant Growth12%+1.12

Brilliant product easy to use helps your plants to grow stronger

Good for plants

Great for feeding the plants

Advertised Vs Actual Product9%+0.63

As advertised

As described

Just what I wanted

Ease Of Use8%+0.40

Easy to use

Its a good size bag which is easy to use

So easy to use and plants have all grown well; now, whether that is due to the contents, I don't know,

Return

0.0% Return rate 30% Fixable by listing

Leak-Proof34%▁▁█▂▄▁

puncture on lid so leaking

that could spill

Size-Overall20%▁▁▁█▃▁

Will need a bigger size next time

Small amounts

1kg is much smaller than you'd expect

Value For Money10%▁▁▁▆▆█

Very expensive

This is very much NOT VALUE FOR MONEY £8 for one litre where as I got some from BQ at £9 for 4litres I was ROBBED

Way over priced

Advertised Vs Actual Product10%▁▁▁▁▃█

is that the photo representation is not accurate

Defective Material/Parts6%▁▁██▁▁

FAQ

Common Blood Fish and Bone Fertiliser questions

Answered from the same tracked data.