How competitive is the Blood Fish and Bone Fertiliser niche on Amazon United Kingdom?

9 brands and 66 sellers compete in Blood Fish and Bone Fertiliser on Amazon United Kingdom. The top 5 Blood Fish and Bone Fertiliser products take 74% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Blood Fish and Bone Fertiliser?

Blood Fish and Bone Fertiliser buyers on Amazon United Kingdom complain most about Smell, Leak-Proof, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Blood Fish and Bone Fertiliser niche?

Blood Fish and Bone Fertiliser sells for £14.37 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.35–£34.01. The average incumbent carries 595 reviews — the moat a new listing must climb.

Blood Fish and Bone Fertiliser

Blood Fish and Bone Fertiliser shows low returns (0.0%), but soft demand (-9.2% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Blood Fish and Bone Fertiliser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blood Fish and Bone Fertiliser is a £399K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 50/100.

Blood Fish and Bone Fertiliser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.2% over the last 90 days and 17.0% of searches end in a purchase.

£399K

revenue / yr

Units sold / yr25K

Search volume / yr-9.2%164K

Conversion rate17.0%

Avg price£14.37

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 66

Top-5 product click share74%

Open market13%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Blood Fish and Bone Fertiliser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Westland Fish Blood & Bone 4Kg

Price: £6.85
Rating: 4.9/5
Reviews: 78
Age: 8mo ago

Westland Fish Blood & Bone 8kg Bag

Price: £10.03
Rating: 4.7/5
Reviews: 547
Age: 2y ago

Grow Chem Fish Blood & Bone Fertiliser (1KG Bucket) Multi-Purpose Organic Fertiliser for Plants & Lawns Nutrient-Packed Plant Food and Soil Activator for Strong Healthy Produce Flowers & Lawns

Price: £6.88
Rating: 4.6/5
Reviews: 871
Age: 4y ago

Fish Blood & Bone Plant Food with Garden Gloves - 8kg All Purpose Natural Fish Blood & Bone Fertiliser with 2 Pairs of Gloves for Gardening. Growmore Fertilizer Plant Feed Granules

Price: £17.55
Rating: 4.6/5
Reviews: 181
Age: 3y ago

Vitax Blood Fish & Bone Organic-Based General Purpose Fertiliser Suitable For Fruit Vegetables & Flowers Slow Release Promotes Root Growth- 5Kg

Price: £12.20
Rating: 4.5/5
Reviews: 1,860
Age: 16y ago

Newest

by launch date

Westland Fish Blood & Bone 4Kg

Price: £6.85
Rating: 4.9/5
Reviews: 78
Age: 8mo ago

Westland Fish Blood & Bone 1.5Kg

Price: £5.35
Rating: 4.8/5
Reviews: 30
Age: 8mo ago

PMB Westland Fish Blood and Bone All Purpose Plant Food 8 kg

Price: £16.18
Rating: 4.5/5
Reviews: 36
Age: 2y ago

Westland Fish Blood & Bone 8kg Bag

Price: £10.03
Rating: 4.7/5
Reviews: 547
Age: 2y ago

1.5kg Fish Blood & Bone Natural Fertiliser - Natural All Purpose Fertiliser Ready to Use Ideal for fast growing flowers fruits and vegetables.

Price: £8.30
Rating: 4.5/5
Reviews: 44
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Westland49%
Grow Chem19%
Vitax Ltd7%
Topline7%
Doff5%
Elixir Gardens5%
Open — no brand owns it (3 brands, 8%)

Blood Fish and Bone Fertiliser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume164KCVR17.0%Products15Brands9Top 5 Brands87%OOS Rate2.1%Rating4.6★Reviews595Avg BSR#68

Peak months: Mar, Apr, May · busiest ÷ quietest = 16.4×

Top Blood Fish and Bone Fertiliser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fish blood and bone fertiliser53K/yr -1.7%16.2% conv.
blood fish and bone fertiliser44K/yr -8.6%16.5% conv.
fish blood and bone16K/yr -3.9%13.9% conv.
fish bone and blood fertiliser12K/yr +24.9%13.5% conv.
blood fish and bone14K/yr -26.7%14.4% conv.
blood and bone fertiliser5K/yr -13.6%17.6% conv.
blood bone and fish meal fertiliser5K/yr -5.7%17.1% conv.
fish blood and bone fertiliser 10kg5K/yr -38.4%12.8% conv.
blood fish and bone fertiliser 25kg5K/yr -46.8%13.4% conv.
fish blood and bone fertiliser 25kg4K/yr -33.9%11.5% conv.

What reviews say buyers love and hate about Blood Fish and Bone Fertiliser

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Value For Money39%

“Good Value for Money”

Quality-Overall20%

“Excellent Feed – Really Noticeable Results”

Plant Growth12%

“Brilliant product easy to use helps your plants to grow stronger”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Use8%

“Easy to use”

What buyers complain about

90% of reviews

Smell20%

“it doesn't even smell like it supposed to”

Leak-Proof13%

“puncture on lid so leaking”

Value For Money13%

“Very expensive”

Size-Overall12%

“Will need a bigger size next time”

Quality-Overall9%

“which is very different from what I had before from a different brand”

Blood Fish and Bone Fertiliser return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

34%

2Size-Overall

20%

3Value For Money

10%

4Advertised Vs Actual Product

10%

5Defective Material/Parts

Common Blood Fish and Bone Fertiliser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blood Fish and Bone Fertiliser 50/100 on Amazon United Kingdom — Worth a look. The niche generates £399K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -9.2% over the last 90 days.