Is blocking mats for knitting profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.5%. Flapen's verdict: Skip it (44/100).

How competitive is the blocking mats for knitting niche?

16 brands and 22 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in blocking mats for knitting?

Top complaints mined from reviews: Smell, Rusts/Corrodes, Size-Overall. The return rate is 1.2%.

When does demand for blocking mats for knitting peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the blocking mats for knitting niche?

Listings span £7.99–£28.51; the average listing price is £16.58 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.

blocking mats for knitting

Skip it

Soft demand (-38.5% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great£16.58

avg listing price — sweet spot $15–$100

Review moat

Good514.9

avg incumbent reviews — the moat a new listing must climb

Price range

Good£7.99–£28.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£55K

£55K/yr · 68K searches

Growth

Bad-38.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, blocking mats for knitting is a £55K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

blocking mats for knitting market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £50K–£66K; units × avg price
Conversion rate: 4.9%
Avg BSR: #80
Page quality: 0%
Prime: 90%
Sponsored: 95%
Out of stock: 24.5%
Avg brand age: 30 months
Avg seller age: 225 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

22%

Knitiss24%
Mardili16%
Mr. Pen13%
Aeelike10%
Coopay8%
Reessy7%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -38.5% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top blocking mats for knitting search terms

blocking mats for knitting33K/yr -41.1%5.0% conv.
blocking mats13K/yr -40.5%4.0% conv.
knitting blocking mats and pins9K/yr -42.8%5.8% conv.
blocking mats for crochet6K/yr -10.0%5.0% conv.
blocking mat4K/yr -32.2%5.1% conv.
knitting blocking mats3K/yr -46.2%6.0% conv.

All search terms

Top blocking mats for knitting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Knitiss 4 PCS Crochet Blocking Mats and Pins Set 12.6x12.6 Reusable Blocking Mats for Knitting & Crochet 1.5cm Thick with 50 T-Pins & 8 Blocking Pins

Knitiss£16.844.7★66 rev

Mardili Blocking Mats for Knitting[9-Pack] Extra Thick Blocking Boards with Grids for Crochet Projects or Needlepoint Knitting Mats with 100 T-pins and A Cork for Storing T-pins

Mardili£26.034.6★211 rev

Mr. Pen- Interlocking Blocking Mats 12x12 4 Pack Blocking Mats for Knitting & Crochet Projects with 50 T-Pins Knitting Blocking Mats and Pins Crochet Blocking Board for Crocheting BMFK04M212

Mr. Pen£10.824.6★1,208 rev

Knitiss 4-Pack Blocking Mats for Knitting & Crochet Extra Thick Blocking Boards with Grids 32x32cm Reusable Crochet Blocking Board and Pins

Knitiss£16.694.7★66 rev

Reessy Blocking Mats for Knitting 9 Pack Knitting Blocking Mats and T Pins 200pcs Large Crochet Blocking Board Thick Interlocking Foam Blocking Board for Crochet with Storage Bag and Pin Cushion

Reessy£23.314.6★22 rev

Newest

by launch date

Blocking Pins and Mats 20PCS Knitting and Crochet Blocking Kit Adjustable Blockings Board for Knitting Crochet and Yarn Projects Easy to Use Needle Board Set for Shaping Garments and Scarves

Pluc£8.660 rev

3mo ago

4 PCS Crochet Blocking Board with Gridlines 30x30CM Interlocking Blocking Mats Blocked Mats for Knitting Extra Thick Blocked Mat 4 Pack and 100 Pcs T Pins for Knitting Crochet and Needlework

Plumaire£9.930 rev

4mo ago

Blocking Pins for Knitting & Crochet 20Pcs Knit Blocking Combs Set with Storage Box Stainless Steel Rust-Proof Blocking Pins for Blocking Mats Crochet & Knitting Projects Blankets Scarves

Bathgate£13.0514 rev

12mo ago

9-Pack Knitting Blocking Mats Kit with Grid Extra Thick Foam Boards for Knitting Crochet Projects 100 T-Pins Clear Carrying Bag Interlocking Blocking Boards for Shawls Blankets Crafts (9-Pack White)

M.J COMFY-LIFE£15.8225 rev

1y ago

9-Pack Knitting Blocking Mats Kit with Grid Extra Thick Foam Boards for Knitting Crochet Projects 100 T-Pins Clear Carrying Bag Interlocking Blocking Boards for Shawls Blankets Crafts (9-Pack Grey)

M.J COMFY-LIFE£15.8725 rev

1y ago

What buyers say about blocking mats for knitting

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality”

Thickness12%

“These mats are a good thickness”

Advertised Vs Actual Product9%

“Just what I needed”

Value For Money8%

“they are not too expensive”

Size-Overall8%

“Ideal Size”

Strength6%

“nice and sturdy”

Assembly/Installation6%

“Good mat easy assembly”

Ease Of Use6%

“Super easy to use”

Color4%

“Cute colours too”

Design-Overall3%

“Crafty”

What buyers complain about

Smell37%

“Very smelly”

Rusts/Corrodes15%

“Not rust-proof”

Size-Overall14%

“this could well have misinterpreted the sizing”

Durability5%

“Wont last very long as when the pins are pulled out”

Value For Money4%

“not worth the price in my opinion”

Thickness3%

“Thin”

Natural Resource Wastage3%

“Waste of money”

Top return reasons

Size-Overall53%

Smell8%

Thin8%

Quality-Overall6%

Strength4%

Thickness3%

Product Condition2%

Compatibility-Overall2%

Color1%

Advertised Vs Actual Product1%

Common questions

Is blocking mats for knitting profitable to sell on Amazon United Kingdom?: The niche generates £55K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.5%. Flapen's verdict: Skip it (44/100).
How competitive is the blocking mats for knitting niche?: 16 brands and 22 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in blocking mats for knitting?: Top complaints mined from reviews: Smell, Rusts/Corrodes, Size-Overall. The return rate is 1.2%.
When does demand for blocking mats for knitting peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the blocking mats for knitting niche?: Listings span £7.99–£28.51; the average listing price is £16.58 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.