Blocking Mats for Knitting
FailDemand is soft, at -38.5% this quarter, so Blocking Mats for Knitting is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £55K/yr68K searches / yr
- 90-day growth
- -38.5%search demand this quarter
- Competition
- 60%top-5 click share · 16 brands · 22 sellers
Flapen Score
Blocking Mats for Knitting against its category
The dotted line is the Home & Garden average. Past it, Blocking Mats for Knitting is stronger. Inside it, weaker.
Market
The Blocking Mats for Knitting market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blocking Mats for Knitting 68K times last year and spent an estimated £55K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -38.5%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £55Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- blocking mats for knitting33K searches a year
02 · Price
A sale here is worth £16.58.
Listings sell for £16.58 on average, from £7.99 to £28.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.58 that is £2K to £4K a year per listing.
- Average price
- £16.58inside the $15 to $100 sweet spot
- Price range
- £7.99–£28.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #80 within Knitting & Crochet. It carries 515 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 90%
- Out of stock, average day
- 24.5%
- Average rank
- #80in Knitting & Crochet
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 515per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Blocking Mats for Knitting products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Knitiss 4 PCS Crochet Blocking Mats and Pins Set 12.6x12.6 Reusable Blocking Mats for Knitting & Crochet 1.5cm Thick with 50 T-Pins & 8 Blocking Pins
- Price
- £16.84
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 1y ago
![Mardili Blocking Mats for Knitting[9-Pack] Extra Thick Blocking Boards with Grids for Crochet Projects or Needlepoint Knitting Mats with 100 T-pins and A Cork for Storing T-pins](https://m.media-amazon.com/images/I/51kPM9MxMqL.jpg)
Mardili Blocking Mats for Knitting[9-Pack] Extra Thick Blocking Boards with Grids for Crochet Projects or Needlepoint Knitting Mats with 100 T-pins and A Cork for Storing T-pins
- Price
- £26.03
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 5y ago
Mr. Pen- Interlocking Blocking Mats 12x12 4 Pack Blocking Mats for Knitting & Crochet Projects with 50 T-Pins Knitting Blocking Mats and Pins Crochet Blocking Board for Crocheting BMFK04M212
- Price
- £10.82
- Rating
- 4.6/5
- Reviews
- 1,208
- Age
- 2y ago
Knitiss 4-Pack Blocking Mats for Knitting & Crochet Extra Thick Blocking Boards with Grids 32x32cm Reusable Crochet Blocking Board and Pins
- Price
- £16.69
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 1y ago
Reessy Blocking Mats for Knitting 9 Pack Knitting Blocking Mats and T Pins 200pcs Large Crochet Blocking Board Thick Interlocking Foam Blocking Board for Crochet with Storage Bag and Pin Cushion
- Price
- £23.31
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 1y ago
Trending
90-day click momentum
Blocking Pins and Mats 20PCS Knitting and Crochet Blocking Kit Adjustable Blockings Board for Knitting Crochet and Yarn Projects Easy to Use Needle Board Set for Shaping Garments and Scarves
- Price
- £8.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
4 PCS Crochet Blocking Board with Gridlines 30x30CM Interlocking Blocking Mats Blocked Mats for Knitting Extra Thick Blocked Mat 4 Pack and 100 Pcs T Pins for Knitting Crochet and Needlework
- Price
- £9.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Coopay Blocking Mats 9 Pack Knitting Blocking Mats Set and Pins 200 Pcs Blocking Board for Crochet Foam Blocking Mats for Knitting Large Crochet Blocking Mats with Storage Bag and Pin Cushion
- Price
- £23.35
- Rating
- 4.5/5
- Reviews
- 289
- Age
- 2y ago
Reessy Blocking Mats for Knitting 9 Pack Knitting Blocking Mats and T Pins 200pcs Large Crochet Blocking Board Thick Interlocking Foam Blocking Board for Crochet with Storage Bag and Pin Cushion
- Price
- £23.31
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 1y ago
Eseno 12 x 12 Blocking Mats for Knitting Extra Thick Needlework or Crochet (Circle 4pc Set)
- Price
- £8.28
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 6y ago
Newest
by launch dateBlocking Pins and Mats 20PCS Knitting and Crochet Blocking Kit Adjustable Blockings Board for Knitting Crochet and Yarn Projects Easy to Use Needle Board Set for Shaping Garments and Scarves
- Price
- £8.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
4 PCS Crochet Blocking Board with Gridlines 30x30CM Interlocking Blocking Mats Blocked Mats for Knitting Extra Thick Blocked Mat 4 Pack and 100 Pcs T Pins for Knitting Crochet and Needlework
- Price
- £9.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Blocking Pins for Knitting & Crochet 20Pcs Knit Blocking Combs Set with Storage Box Stainless Steel Rust-Proof Blocking Pins for Blocking Mats Crochet & Knitting Projects Blankets Scarves
- Price
- £13.05
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 12mo ago
9-Pack Knitting Blocking Mats Kit with Grid Extra Thick Foam Boards for Knitting Crochet Projects 100 T-Pins Clear Carrying Bag Interlocking Blocking Boards for Shawls Blankets Crafts (9-Pack White)
- Price
- £15.82
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago
9-Pack Knitting Blocking Mats Kit with Grid Extra Thick Foam Boards for Knitting Crochet Projects 100 T-Pins Clear Carrying Bag Interlocking Blocking Boards for Shawls Blankets Crafts (9-Pack Grey)
- Price
- £15.87
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
22
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
22%
- Knitiss24%
- Mardili16%
- Mr. Pen13%
- Aeelike10%
- Coopay8%
- Reessy7%
Demand
Blocking Mats for Knitting search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Blocking Mats for Knitting search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blocking mats for knitting33K/yr
- blocking mats13K/yr
- knitting blocking mats and pins9K/yr
- blocking mats for crochet6K/yr
- blocking mat4K/yr
- knitting blocking mats3K/yr
Reviews and returns
What reviews say buyers love and hate about Blocking Mats for Knitting
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very smelly
These foam blocks have an odd smell
strong smell
Not rust-proof
Pins rust do not waste your money
The pins are not rust-proof
this could well have misinterpreted the sizing
Way too small
Small
Wont last very long as when the pins are pulled out
they just fall apart
not worth the price in my opinion
I originally thought they were a bit pricey
Love
Good quality
Good quality board
Good quality, good size and come with the pins
These mats are a good thickness
Nice and thick
nice thick firm mats
Just what I needed
As described
They are exactly as pictured, described and wanted
they are not too expensive
Good value for money can be added to aswell
Good value
Ideal Size
Each mat fits together perfectly
Good size for most projects
Return
1.2% Return rate 62% Fixable by listing
this could well have misinterpreted the sizing
Way too small
Small
Very smelly
These foam blocks have an odd smell
strong smell
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blocking Mats for Knitting questions
Answered from the same tracked data.