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Blocking Mats for Knitting

soft demand (-38.5% this quarter) — Blocking Mats for Knitting doesn't clear our bar today.

Flapen Score

44
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Market size 14Growth 6Conversion 57Competition 42Returns 91Price range 66Avg price 79Brand share 57Review moat 75Quality gap 33
This niche Category average

Is Blocking Mats for Knitting profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blocking Mats for Knitting is a £55K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.

Blocking Mats for Knitting: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.5% over the last 90 days and 4.9% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr4K
Search volume / yr-38.5%68K
Conversion rate4.9%
Avg price£16.58

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers16 · 22
Top-5 product click share60%
Open market29%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement95%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews515

Top Blocking Mats for Knitting products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 rising

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

22%

  • Knitiss24%
  • Mardili16%
  • Mr. Pen13%
  • Aeelike10%
  • Coopay8%
  • Reessy7%

Blocking Mats for Knitting demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume68KCVR4.9%Products21Brands16Top 5 Brands71%OOS Rate24.5%Rating4.5★Reviews515Avg BSR#80
2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Top Blocking Mats for Knitting search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blocking mats for knitting33K/yr
  • blocking mats13K/yr
  • knitting blocking mats and pins9K/yr
  • blocking mats for crochet6K/yr
  • blocking mat4K/yr
  • knitting blocking mats3K/yr

What reviews say buyers love and hate about Blocking Mats for Knitting

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall21%

Good quality

Thickness12%

These mats are a good thickness

Advertised Vs Actual Product9%

Just what I needed

Value For Money8%

they are not too expensive

Size-Overall8%

Ideal Size

What buyers complain about

81% of reviews
Smell37%

Very smelly

Rusts/Corrodes15%

Not rust-proof

Size-Overall14%

this could well have misinterpreted the sizing

Durability5%

Wont last very long as when the pins are pulled out

Value For Money4%

not worth the price in my opinion

Blocking Mats for Knitting return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Smell
8%
3Thin
8%
4Quality-Overall
6%
5Strength
4%

Common Blocking Mats for Knitting questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blocking Mats for Knitting 44/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -38.5% over the last 90 days.
Search demand for Blocking Mats for Knitting on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 2.5× the quietest.