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Blocking Mats for Knitting

Fail

Demand is soft, at -38.5% this quarter, so Blocking Mats for Knitting is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£55K/yr68K searches / yr
90-day growth
-38.5%search demand this quarter
Competition
60%top-5 click share · 16 brands · 22 sellers

Flapen Score

Blocking Mats for Knitting against its category

The dotted line is the Home & Garden average. Past it, Blocking Mats for Knitting is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blocking Mats for Knitting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blocking Mats for Knitting 68K times last year and spent an estimated £55K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-38.5%
Conversion, latest week
4.9%
Market size, estimated
£55Ka year
Peak month
January2.5× the quietest month
Top search term
blocking mats for knitting33K searches a year

02 · Price

A sale here is worth £16.58.

Listings sell for £16.58 on average, from £7.99 to £28.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.58 that is £2K to £4K a year per listing.

Average price
£16.58inside the $15 to $100 sweet spot
Price range
£7.99–£28.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #80 within Knitting & Crochet. It carries 515 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
90%
Out of stock, average day
24.5%
Average rank
#80in Knitting & Crochet
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
515per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Blocking Mats for Knitting products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 rising

Sellers

22

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 99%

Open market

22%

  • Knitiss24%
  • Mardili16%
  • Mr. Pen13%
  • Aeelike10%
  • Coopay8%
  • Reessy7%

Demand

Blocking Mats for Knitting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Blocking Mats for Knitting search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blocking mats for knitting33K/yr
  • blocking mats13K/yr
  • knitting blocking mats and pins9K/yr
  • blocking mats for crochet6K/yr
  • blocking mat4K/yr
  • knitting blocking mats3K/yr

Reviews and returns

What reviews say buyers love and hate about Blocking Mats for Knitting

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Smell”
1.2%of orders come back
“Very smelly”
A buyer, on “Smell”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blocking Mats for Knitting questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data